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For everything your little one needs to have hours of fun and develop crucial key skills, look no further than our fantastic range of baby toys. Play is absolutely essential to ensure your child stays happy and engaged with their surroundings - but it helps with various aspects of their development as well, which is why we've divided our range into toys which encourage both cognitive development and physical development - plus those which stimulate their young imaginations too. When it comes to cognitive skills and processes like thinking and reasoning, consider our brilliant ranges of early learning toys, musical toys and sensory toys - all of which are designed to get your little one's brain ticking. Browse our full range of Lamaze toys for lots of excellent sensory options full of bright colours and crinkles. You can't beat classics like wooden blocks and shape sorters either - and there's no reason why you can't provide opportunities for play when you're travelling with your baby too. We've got you covered with everything from pram toys to car toys and more. 

Baby play is a brilliant way to encourage not just your little one's cognitive development but their physical development too; why not check out our fantastic range of playmats and gyms for starters? These are just the thing before your baby is ready to get up and about exploring, and we have plenty of options which are designed to deliver the ultimate sensory experience, featuring friendly plush toys, soothing melodies, lights, textures, mirrors and more. How about our designs from renowned toy brand Fisher Price? Some are even adjustable, offering four ways to play as your little one grows!

Baby bouncers and jumpers

Be sure to check out our baby bouncers too; these are an essential when it comes to soothing your baby with their gentle bouncing motion. We have a wide range to choose from, but it's worth going for a design featuring a detachable overhead bar with toys that'll keep your little one amused and stimulated. Some of our models feature soothing vibrations and musical melodies as well - while a head hugger will ensure your baby's head is fully supported. Consider a quality Joie bouncer for lots of great features like this - and how about our baby jumpers too? Babies will naturally push their legs against a hard surface, and our jumpers are designed to encourage this and help them build their strength before they take their very first steps. 

Baby trikes

It's so important to ensure your little one has the right toys to see them through the various child development stages, and as they grow and begin to enjoy a little more independence, what better way to help them enjoy exploring their environment than with one of our amazing baby trikes? Check out our great quality 4-in-1 Little Tikes trikes; what's brilliant about these is that they can be adapted as your child grows, so you can push and steer at first and gradually give your little one more control, so they'll eventually be at the wheel and pedalling all by themselves! You can remove the parent bar, and these trikes also feature a detachable canopy as well - just the thing to shelter your baby on rainier days!

Roleplay toys

Little ones learn by doing, and one of the best ways to help your child develop their skills and let their imagination flourish is with toys which encourage roleplay - you might even be able to get them into good habits when it comes to tidying up with their very own replica Dyson or Henry Hoover! For budding chefs, our amazing kids' kitchens are just the thing and we have a fabulous selection from top brands like Teamson. Lots of our designs are  ultra-realistic and modern, so your little one can get their cook on in a kitchen that boasts true contemporary style. How about a set with both a fridge freezer, oven and sink all included? 

And if your child is keen to help you out on the tools then our kids' workbenches from brands like Bosch, JCB and Little Tikes are definitely the way to go. These contain toy versions of all the tools your little one is likely to encounter later in life, so they'll be well on their way to becoming a bonafide DIY buff! And with some of our designs they really can build things too - from cool cars right through boats, trucks and planes!

Playroom inspiration

If you're kitting out your little one's playroom and you want to create a cool space for them to learn and play, then look no further than our awesome playroom ideas for a little shot of inspiration. There's no denying that parenting can be challenging at times, not least because it can sometimes seem like you spend all your time picking up and putting away toys - so why not get your child their very own toy box? We have an array of beautiful designs - and why not keep things coordinated with a matching shelf or bookcase too? Storage is the key to keeping things tidy - and they'll need somewhere to put their favourite books as they begin to hone their reading skills.