With Barbie you can be anything
When a child plays with Barbie they enter a world of imagination. Come and explore all of Barbie's houses, vehicles, playsets and meet all of the Barbie gang (Fashionistas, mermaids & pets!). Reveal hidden surprises, try a new sport and race off in the new camper with Barbie and all of her friends.
Barbie colour reveal
Unwrap your Barbie doll to discover many surprises and see what you reveal.
Barbie houses
It's always fun at Barbie's house! Invite all her friends round for swimming lessons, baking and games.
Barbie family, friends & pets
Let your imagination go wild! Get creative and immerse yourself in Barbie role play sets.
Barbie Dreamtopia
Dive into the fantasy world of Dreamtopia, where mermaids and princesses make playtime magical.
Barbie sports
You can be an athlete with Barbie as she tries out boxing, tennis, gynamstics and many more sports.
Barbie travel
Travel in style with signature Barbie cars, campers, plane and vehicle playsets.
Barbie Chelsea
Make believe with Chelsea in the classroom or aquarium with her friends and pet pals.
Barbie playsets
The story starts here, Barbie playsets have everything you need to start your own adventure.
Barbie Fashionistas
Words of Wisdom
If you could meet your younger self, what would you say? #YouCanBeAnything