With Barbie you can be anything
When a child plays with Barbie they imagine everything they can become. Come and explore all of Barbie's houses, vehicles, careers and playsets and meet all of the gang (Fashionistas, mermaids & pets!) Reveal hidden surprises, try a new sport and race off in the new camper with Barbie and all of her friends.
Barbie playsets
The story starts here, Barbie playsets have everything you need to start your own adventure.
Barbie houses
It's always fun at Barbie's house! Invite all her friends round for swimming lessons, baking and games.
Barbie travel
Travel in style with signature Barbie cars, campers, plane and vehicle playsets.
Barbie Princess Adventure
Let the fun begin with characters from the all-new musical, Barbie Princess Adventure!
Barbie colour reveal
Unwrap your Barbie doll to discover many surprises and see what you reveal.
Barbie family, friends & pets
Let your imagination go wild! Get creative and immerse yourself in Barbie role play sets.
Barbie Dreamtopia
Dive into the fantasy world of Dreamtopia, where mermaids and princesses make playtime magical.
Barbie Chelsea
Make believe with Chelsea in the classroom or aquarium with her friends and pet pals.
Barbie Signature
Explore the Barbie collection of premium dolls inspired by entertainment, fashion and pop culture.
Barbie Lifestyle
Discover our range of Barbie products, and unleash your creativity with roleplay and fashion!
Barbie Fashionistas
Words of Wisdom
If you could meet your younger self, what would you say? #YouCanBeAnything