With Barbie, you can be anything
When a child plays with Barbie, they imagine everything they can become. Come and explore all of Barbie's careers, vehicles, playsets and meet all of the gang (fashionistas, mermaids and pets). Reveal hidden surprises, try a new career and have fun at Barbie's Dreamhouse with all of her friends.
Barbie fashion dolls
Set the stage for creative and engaging role-play. Welcome to the most diverse and inclusive doll line.
Barbie travel and houses
Travel in style with Barbie cars, campers and plane playsets or have fun with friends at Barbie's house.
Barbie playsets
Get ready for endless storytelling with Barbie playsets and accessories.
Barbie Extra
Explore self-expression through style with exciting fashion and accessory play.
Barbie family, friends and pets
Join in on the fun! Play at the playground with Skipper, rescue animals with Chelsea or look after newborn puppies with Barbie.
Barbie It Takes Two collection
Discover the range of dolls and playsets from the new series Barbie It Takes Two!
Barbie careers
You can be anything you want in the Barbie universe. Explore a world of careers from a doctor, scientist, gymnast and more.
Barbie Reveal
The ultimate unboxing experience! Unwrap your Barbie to discover multiple surprises. Which doll will you reveal?
Barbie Chelsea
Create big adventures with Barbie's little sister Chelsea. Discover her world, careers and friends.
Barbie Dreamtopia
Dive into the fantasy world of Barbie Dreamtopia, where mermaids and princesses make playtime magical!
Barbie universe
Discover a range of Barbie merchandise. Unleash your creativity with roleplay and fashion.
Benefits of play
A doll can help change the world
A little more empathy can change the world. And a doll can help us get there.