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Welcome to Barbie

Inspiring girls since 1959.

Shop all Barbie
Barbie.

You can be anything

As seen in Barbie Dreamhouse Adventures and Barbie Dreamtopia, come and explore all of Barbie's houses, vehicles, playsets and meet all of the gang (Fashionistas, mermaids & pets!). Grab the Barbie Dream Plane, take a seat and lift off on an adventure with Barbie and all her friends.

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Barbie dolls

Which one will you choose? Discover our biggest variety of Barbie dolls, each with stylish accessories.  

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Barbie playsets

The story starts here. Barbie playsets have everything you need to start your own adventure.

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Barbie houses

It's always fun at Barbie's house!  Invite all her friends round for swimming lessons, baking and games.

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Barbie Dreamtopia

Dive into the fantasy world of Dreamtopia, where mermaids and princesses make playtime magical.

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Barbie travel

Travel in style with signature Barbie cars, campers, planes and vehicle playsets.

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Barbie family, friends & pets

Let your imagination go wild! Get creative and immerse yourself in Barbie role play sets.

The Dream Gap

Starting at age 5, many girls begin to develop limiting self-beliefs.  As the original girl empowerment brand, we're proud to announce the Dream Gap project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.

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