Welcome to Barbie
Inspiring girls since 1959.Shop all Barbie
You can be anything
As seen in Barbie Dreamhouse Adventures and Barbie Dreamtopia, come and explore all of Barbie's houses, vehicles, playsets and meet all of the gang (Fashionistas, mermaids & pets!). Grab the Barbie Dream Plane, take a seat and lift off on an adventure with Barbie and all her friends.
The Dream Gap
Starting at age 5, many girls begin to develop limiting self-beliefs. As the original girl empowerment brand, we're proud to announce the Dream Gap project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.