Whether you're after a natural daytime look or a dramatic smoky eye for a night out, we've got you covered when it comes to achieving an impressive eye look. Discover heavenly shades of shimmering nudes and all shades of the rainbow to create the perfect eye. From glamourous eye shadow palettes to the sleekest of eyeliner and full-bodied mascara to help you recreate the most complex looks.
The eyes
If you're looking to perfect your everyday eye makeup routine or experiment with some daring looks, we've got pretty eyeshadow palletes for every occasion. Make the most of your eyeshadow and ensure each colour pops with a good eyeshadow primer to achieve maximum pigmentation. For the dramatic cat eye look, our silky Rimmel eyeliner beautifully glides with ease to make the smoothest swoop and sharpest wing for a truly captivating finish.
The brows
We all know how important it is for your eyebrows to be on point, they essentially frame your face and become a focal feature so it's crucial that you get it right. Fill in any gaps and achieve the perfect arch with our trusty eyebrow pencil collection. Tame stray eyebrow hairs and keep everything in place throughout the day with our eyebrow gel range. We've got everything you need to keep your eyebrow game strong. For silky groomed brows all day long, say bye to pricey salon fees and hello to getting the job done yourself.
The lashes
Some like to wear false lashes every day and others prefer to stick them on for special occasions, whatever your skill level or how frequently you plan on wearing them, we've got a glamorous range of false eyelashes to add that wow factor for your next big night out. If you prefer the subtle look then our Max Factor mascara will help you achieve effortlessly fluttery lashes that 'll have you looking glam in no time.