Early learning toys

Start a love of learning early with our selection of early learning toys. These toys will help babies and toddlers discover new and exciting things about themselves and the world around them and foster their natural sense of curiosity. From sensory stimulation to puzzles and interactive games, early learning toys help put in place the building blocks that will support children as they go to pre-school and onto primary school.

Baby play mats offer an exciting mix of textures, sounds and visual stimulus to encourage babies to begin reaching, grabbing and manipulating objects, as well as making them want to turn over and even begin to get up on their hands and knees ready to crawl. Baby bouncers give them the opportunity to kick their legs and develop the strength necessary to begin crawling and walking. From there the world is wide open to them and they’ll soon be clambering on ride-ons and trikes, and trundling around the garden getting into adventures as they explore more of their world.

Even when little legs are strong there are always times when they need a little more help to get around (especially if you want to get things done around town). Equip yourself with a good stroller and you can manoeuvre around shops with ease and have plenty of space to keep all the necessary accessories like changing bags and bottles on hand. You can even go one better and get a travel system, which will change from pram to stroller to car seat at the press of a few buttons. We also have plenty of dedicated car seats, which provide comfort and security on car journeys.