Early learning toys

Those early months and years are some of the most crucial for your little one’s development - so get them thinking and learning and give them the very best possible start in life with our amazing range of early learning toys. We have something for the tiniest of babies right through to inquisitive toddlers and our collection features lots of top toy brands including VTech, Chad Valley and Fisher-Price. From traditional classics like shape sorters and blocks through to electronic toys like activity centres, phonics boards and your child’s very first phone, you’ll find it all right here. Why not check out our baby musical toys as well? Whether your little one favours the drums or the xylophone, they’ll have great fun making music - and you could end up with the next Beethoven on your hands!

It’s so important that children have the right toys to see them through the numerous child development stages. Nurture your young baby’s natural curiosity and help them to engage with their surroundings with our brilliant collection of sensory toys designed to stimulate your little one’s senses through bright colours, crinkles, mirrors and more. Check out our Lamaze toys range for lots of excellent options here. And as your baby grows a little older, they’ll really benefit from our great selection of educational toys too. 

And before your baby is up and about exploring independently, you really can’t beat baby playmats to keep them happy and having fun. Check out our designs featuring arches full of fun dangling attachments like friendly plush animals and rattles - and how about our baby play gyms as well?

Our baby bouncers are a must-have in your home for your baby too. These provide a cosy, cocoon-like seat to cradle your little one while the gentle bouncing motion and vibrations will reassure them and help send them off into a sound sleep. Go for a design featuring melodies too - while a detachable overhead toy bar is just the thing to keep them amused. 

When it comes to toys, why not keep it classic with our range of wooden toys for kids? Roleplay is a great way for children to pick up key skills as well - consider a play kitchen so they can feel involved when you’re doing the cooking!