Welcome to Emma’s Diary

Supporting every stage of your journey into parenthood.

A happy couple looking at a pregnancy test stick.

Taking the first steps into parenthood? At Emma's Diary you can track each step of your journey, access expert advice, free pregnancy and baby products, exclusive offers and much more...

A couple holding their baby's ultrasound photos.

Supporting you every step of the way

Emma's Diary has been giving parents-to-be expert advice for nearly 35 years - supporting every stage of their journey into parenthood. At Emma’s Diary you can access everything from medical information to baby name inspiration and handy product guides.

Pampers, Milton, Fairy, MAM, Pregnacare baby products.

Access freebies

Join Emma's Diary today to claim your FREE freebies, hand-picked for you to try during your pregnancy and for when your baby arrives. Just sign up online or via the Emma’s Diary app, and pop into Argos and pick up your goodies.

*Gift packs and samples may vary.

A lady holding a baby while a kid touches their feet with a man in the background.

Join the Club

If you’re pregnant or a new parent, becoming a member of the Emma's Diary Club will give you access to lots of benefits; from weekly emails tailored to your stage of pregnancy to a week-by-week pregnancy app, freebies and exclusive offers on baby essentials.