Top toys

STEM learning meets creativity. Build twisty tube tracks, power the air, and watch foam balls zoom. For ages 3+.

Leap into 25 active games that get kids moving, learning maths, reading & phonics. For ages 4+.

Includes Bluey's Celebration Home & Tree Playset. Perfect for endless imaginative play. For ages 3+.

2 ft dollhouse with 7 rooms, working Cat-a-vator, and a 3.5" Gabby for fun-filled play. For ages 3+.

First lightsaber toy with interchangeable kyber crystals for easy customisation. Ideal for ages 3+.

Meet the dragon hauler that breathes fire and launches cars for epic play. Suitable for ages 3+.

Build and pose Lucky and Penny, the adorable puppies from Disney's 101 Dalmations. For ages 6+.

Features poseable limbs, bright colours. A fun build experience for Fortnite fans & LEGO® enthusiasts. For ages 10+.

Build and pose Wicket the Ewok with spear and treat. Perfect for Star Wars fans and creative play. For ages 12+.

Feed Gigi and watch her neck wiggle as she eats. She even sings when it's time to go! Ideal for ages 3+.

Meet the Shiz university crew - 5 dolls with fun accessories. Perfect for ages 4+.

Mix, stretch, & squish 13 scented slimes in 4 unique textures. An ASMR+ play experience for ages 6+.

Swipe, tilt, and roll your ball to unlock 20 adorable digital hamsters with sounds and reactions. For ages 5+.

Hatch, train, & bond with your very own baby T-Rex. Featuring 100+ sounds and lifelike moves. For ages 5+.

Coming soon

AI-powered, reaction-based soccer game that builds skills & keeps kids active. Perfect for ages 6+.

A music buddy for stories, songs & more. Keep your little one creative at home & on-the-go. Ideal for ages 3+.

Race, crash, smash, & bash. Try out craziest stunts with this remote-controlled wreck-&-reset truck. Monster fun for ages 4+.

Coming soon

Experience the joy of Build-a-Bear right at home with this kit, complete with stuffing station & accessories. For ages 3+.

Get creative with your own DIY set-up. Complete with 500 stickers, a bracelet kit, carrying case, storage, & more. For ages 5+.

Coming soon

Draw, design, snap, & print. Unleash your inner creator with this unique ready-to-print tablet. For ages 3+.

Discover the squishy, cuddly world of Squishmallows. From herb lovers to dancers, athletes to artists, explore the various personalities of each adorable Squishmallow.

Be anything you want to be with Barbie! From pilots and vets to mermaids and princesses. Make it magical with the Barbie Fantasy range or reveal cute surprises with the Barbie Reveal range.

PAW Patrol to the rescue! Perform daring land, sea and air missions with Chase, Skye, Marshall and the rest of the gang with pup-tastic playsets and vehicles.

Help them learn while playing. Made for infants to pre-school kids, the range of educational and interactive toys will keep them engaged easily.

Say hello to your new fashionable BFFs, the DesignaFriend gang! There are lots of accessories to style them in and each doll comes with a charm bracelet. You get a new charm with every DesignaFriend outfit too!

Uncover the evergrowing range of Hot Wheels cars, from sleek sports cars to mega monster trucks. Build epic tracks and link playsets together for the ultimate racing challenge!

Enjoy a game night with your family with latest board games and crowd favourites.

Painting, crafts and lots of fun! Find everything you need to get creative with arts and crafts at home.

Explore fun, safe gaming for younger players. Learn about age ratings, parental controls, online safety, and more.