Top toys
Explore must-have toys for every age, from toys for 6 year olds like playsets and educational toys for 7 year olds to board games for teenagers and more.
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Browse popular toys by category
Our top toy picks
Need some toy inspiration? These hand-picked favourites are sure to bring big smiles.
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Top brands of the toy box
LEGO®
Build your own adventures with the latest sets from LEGO®. Check out our LEGO® Super Mario interactive course playsets, or discover one of the many other LEGO® worlds. From Star Wars and superheroes to LEGO® City and LEGO® Friends, there’s building fun for everyone. And for those big kids at heart, why not check out our LEGO® for adults shop?
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Barbie
Be anything you want to be with Barbie! From pilots and vets to mermaids and princesses. Make it magical with the Barbie Fantasy range or reveal cute surprises with the Barbie Reveal range.
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DesignaFriend
Say hello to your new fashionable BFFs, the DesignaFriend gang! There are lots of accessories to style them in and each doll comes with a charm bracelet. You get a new charm with every DesignaFriend outfit too!
Frequently asked questions about children's toys
What is the 10 toy rule?
Focusing on decluttering the space, the 10 toy rule suggests keeping only 10 toys out at a time. You can store the rest in toy boxes and kids' storage units, rotating the toys you take out for your child to play with.
How much should I spend on a toy gift?
While there is no specific limit on how much to spend on a toy for a child, you can opt for little surprises based on what they like if you are on a budget. This could include anything from art and creativity toys and teddy bears to toy cars. Explore £10 and under toys for more budget toys for kids.
What classic toys are making a comeback?
Many classic toys are making a comeback today and growing in popularity, from Barbie dolls and Paddington bears to Polly Pocket and more. These are loved both because of their timeless charm as well as recent famous movies and TV programmes.
What are some toys for kidults?
Kidults find joy and even a sense of calmness through toys. With an age group of 18+, these young adults generally prefer engaging building toys like LEGO® sets as well as cuddly soft toys.
What retro toys are coming back?
Retro toys making a comeback include beloved Tamagotchi, Spirograph drawing kits, and nostalgic Polly Pocket sets.
