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How to choose a perfume or aftershave

Discover the perfect fragrance gifts for him and for her.

A perfume bottle is next to two presents, wrapped with red ribbon on a wooden floor. Red paper hearts are scattered around below them.

What is the difference between perfume and parfum?

The truth is there is no difference. They are one and the same. Parfum is simply the French word for perfume, so they are used interchangeably. However, there are several types of perfume, and that tends to be where the confusion starts. If you want to know what the difference is between perfume and eau de parfum, or between eau de parfum and eau de toilette, take a look at the explanations below.

What is Parfum?

What is Parfum?

Perfume, parfum or pure perfume is the highest quality fragrance with between 20-40 percent fragrance concentration. In simple terms, the higher the concentration of fragrance, the longer you will be able to smell it on your skin. Pure perfume has such a high concentration of fragrance oils that you don't need to apply a lot, with the scent lasting around 6-8 hours. However, this quality and longevity also means they are the most costly when it comes to price.

What is Eau de Parfum?

What is Eau de Parfum?

Eau de parfum is the next step down in the fragrance category, and tends to have between 10-20 percent fragrance concentration. Most typically these sit around the 15 percent mark. These can still 'pack a punch' in the fragrance department and the scent will usually last around 4-5 hours, this in turn making them generally a cheaper option than pure perfume.

What is Eau de Toilette?

What is Eau de Toilette?

Eau de toilette sits below eau de parfum in the scent strength scale with between 5-15 percent fragrance concentration, meaning it tends to last around 2-3 hours. They are a common daily wear perfume and tend to be more affordable for this reason, making them the bestselling perfume type in the UK.

What is Eau de Cologne?

Eau de colognes are typically used to freshen up. With a gentle fragrance concentration of between 2-5 percent, they tend to last around 2 hours.

What is Eau Fraiche?

Eau fraiche perfumes are very delicate in their composition and have the lowest fragrance concentration; normally between 1-3 percent. Like eau de colognes, they only last for up to 2 hours.

What are the different notes in perfume?

Simply put, the notes in perfumes are the way we describe the different scents that a perfume has. There are 3 classes, top notes, heart notes and base notes.

Top notes

Top notes

Top notes are what you smell first on your skin once you have applied a fragrance. They don't last for long and will typically fade once dry.

Heart notes

Heart notes

You will notice heart notes once the initial spray has evaporated. They combine with the base notes to form the full scent of the fragrance.

Base notes

Base notes

Base notes provide the long-lasting scent once the initial spray has worn off and tend to be the most memorable scents of a specific fragrance.

Fragrance families

Fragrance families are how we group various perfumes and aftershaves into categories that contain distinctive characteristics. Some fragrances will fit into one particular category, whilst most will draw on elements from 2 or even 3 of them.

Floral

Floral

The most popular and most feminine of the fragrance families. Perfumes of this family will tend to give off a scent of freshly cut flowers and have a powdery note to them.

Common floral notes:

  • Rose
  • Lily
  • Jasmine
Fruity.

Fruity

Typically combined with floral, fresh or woody fragrance families, fragrances in the fruity family have an uplifting and zesty aroma about them.

Common fruity notes:

  • Grapefruit
  • Peach
  • Apple
Oriental.

Oriental

Fragrances in the oriental family tend to have a rich and seductive aura. Their spicy and musky scents make them an ideal eveningwear essential.

Common oriental notes:

  • Cinnamon
  • Vanilla
  • Clove
Woody.

Woody

The woody family is generally the most masculine of all the families. Fragrances in this group tend to have an aromatic warmth, combined with a deeper earthy scent.

Common woody notes:

  • Sandalwood
  • Patchouli
  • Cedar
Fresh.

Fresh

The fresh fragrance family produces the most refreshing scents. Crisp and cool, they draw on herbal, citrussy notes, to create a soft summery splash.

Common fresh notes:

  • Lemon
  • Bergamot
  • Rosemary
Still unsure?

Still unsure?

If you're still looking for that perfect scent, or are looking to try something new, our smaller sized perfumes are a great way to discover new fragrances.

If you've already found your signature scent, our larger sized bottles are an ideal way to make sure you never run out!

 

Top perfume for women

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Paco Rabanne Lady Million Empire Eau de Parfum - 30ml

Paco Rabanne Lady Million Empire Eau de Parfum - 30ml

Fragrance family: Fruity/Floral

Who's it for? Leading ladies

This addictive feminine fragrance radiates power and success with its fruity floral aroma.

Guess by Marciano Eau de Parfum - 100ml

Guess by Marciano Eau de Parfum - 100ml

Fragrance family: Fruity/Floral

Who's it for? Luxury lovers

This delectable, rich perfume, combines an intense zestiness with decadent, warm, floral notes.

Ariana Grande Thank U, Next Eau de Parfum - 50ml

Ariana Grande Thank U, Next Eau de Parfum - 50ml

Fragrance family: Floral

Who's it for? Trend setters

Playful and sassy, this delicate, juicy fragrance is bursting with sweet florals and a touch of attitude.

Ted Baker Sweet Treats Polly Eau de Toilette - 100ml.

Ted Baker Sweet Treats Polly Eau de Toilette - 100ml

Fragrance family: Fruity/Floral

Who's it for? Hopeless romantics

Floral, fruity and flirtatious, this eau de toilette emits an aura of glamour and sophistication.

Dior J'adore Eau de Parfum - 30ml

Dior J'adore Eau de Parfum - 30ml

Fragrance family: Floral

Who's it for? Luxurious ladies

Supremely seductive and divinely delicate, this floral fragrance embodies the confidence of the women that wear it.

Jimmy Choo Illicit Eau de Parfum - 100ml

Jimmy Choo Illicit Eau de Parfum - 100ml

Fragrance family: Floral/ Oriental

Who's it for? Bold cosmopolitans

Effeminate and hypnotic, this fragrance arouses the senses with its spirited oriental and elegant floral notes.

Beyonce Heat Eau de Parfum - 100ml

Beyonce Heat Eau de Parfum - 100ml

Fragrance family: Woody/Floral

Who's it for? Fiery spirits

Warm and radiant, this stylish fragrance embodies the confidence and sensuality of modern women.

Calvin Klein Eternity for Women Eau de Parfum - 30ml.

Calvin Klein Eternity for Women Eau de Parfum - 30ml

Fragrance family: Fresh/Floral

Who's it for? Iconic indulgers

Timeless elegance raditates from this luxurious and memorable fragrance, that embodies eternal love.

Lancome Idole Eau de Parfum - 25ml

Lancome Idole Eau de Parfum - 25ml

Fragrance family: Fruity/Floral

Who's it for? Defiant dreamers

Kaleidoscopic in design, powerful yet sensual fruity and floral notes, intertwine to harness the essence of the wearer.

Paco Rabanne Olympea Eau de Parfum - 50ml

Paco Rabanne Olympea Eau de Parfum - 50ml

Fragrance family: Fresh/ Oriental

Who's it for? Chic goddesses

A harmonious bond between earthy blooms and divine oriental tones, create this iconic and irresistible perfume.

Rihanna Reb'l Fleur Love Always Eau de Parfum - 30ml,

Rihanna Reb'l Fleur Love Always Eau de Parfum - 30ml

Fragrance family: Floral/ Oriental

Who's it for? Radiant rock stars

Unique, daring, empowering. Exude confidence as you captivate those around you. Lucious oriental notes are combined with seductive florals in this intense scent.

DKNY Women Pink Summer Limited Edition Eau de Toilette - 100ml.

DKNY Women Pink Summer Limited Edition Eau de Toilette - 100ml

Fragrance family: Fruity/Floral

Who's it for? Charming chicas

An enchanting scent, that deliciously encapsulates sweet fruity and floral notes, to create this summery fragrance.

Top perfume for men

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Paco Rabanne 1 Million Lucky Eau de Toilette - 50ml

Paco Rabanne 1 Million Lucky Eau de Toilette - 50ml

Fragrance family: Woody

Who's it for? Luxury lovers

This invigorating and luxurious fragrance combines both sweet and punchy woody notes.

Lacoste Bleu Eau de Toilette - 30ml.

Lacoste Bleu Eau de Toilette - 30ml

Fragrance family: Fresh

Who's it for? Sophisticated gents

Oozing sophistication and style, this eau de toilette features elegant fresh notes that are cool and refreshing.

Hugo Boss Boss Bottled Eau de Toilette - 100ml.

Hugo Boss Boss Bottled Eau de Toilette - 100ml

Fragrance family: Oriental/Woody

Who's it for? The man of today

Vibrant and sophisticated, this eau de toilette exudes style with its rich and versatile scent.

Diesel Bad Intense Eau de Parfum - 75ml

Diesel Bad Intense Eau de Parfum - 75ml

Fragrance family: Oriental

Who's it for? Risk-taking rebels

This perfume exudes edgy masculinity with its intense and aromatic scent that epitomises a firey and seductive spirit.

Hugo Boss Bottled Night Eau de Toilette - 50ml.

Hugo Boss Bottled Night Eau de Toilette - 50ml

Fragrance family: Woody

Who's it for? Classy charmers

Opulent and seductive, this eau de toilette exudes edgy masculinity with its intense and aromatic scent.

Carolina Herrera 212 Men Sexy Eau de Toilette - 100ml

Carolina Herrera 212 Men Sexy Eau de Toilette - 100ml

Fragrance family: Woody/Oriental

Who's it for? Success seekers

Warm, energetic, magnetic. This exciting fragrance delivers a deep, musky aroma that is bound to leave an impression.

Viktor & Rolf Spicebomb Eau de Toilette - 50ml.

Viktor & Rolf Spicebomb Eau de Toilette - 50ml

Fragrance family: Oriental/ Woody

Who's it for? Captivating characters

An explosion of warm spices and vibrant citruses create this alluring and addictive scent.

Jean Paul Gaultier Le Male Eau de Toilette - 125ml

Jean Paul Gaultier Le Male Eau de Toilette - 125ml

Who's it for? Fans of a classic

This warm masculine fragrance stands out from the crowd with its world famous unique scent.

Ted Baker Travel Tonics Gift Set

Ted Baker Travel Tonics Gift Set

Fragrance family: Oriental/ Woody

Who's it for? Jet-setters

Cu, Ag and Au make up this set of deep and invigorating fragrances, designed for men of the world.

Paco Rabanne Ultraviolet Man Eau de Toilette - 50ml

Paco Rabanne Ultraviolet Man Eau de Toilette - 50ml

Fragrance family: Oriental

Who's it for? Stand-out spirits

Exuding confidence and masculinity, this smooth oriental fragrance is bound to draw attention.

Versace Eros Eau de Toilette - 50ml

Versace Eros Eau de Toilette - 50ml

Fragrance family: Fruity/Floral

Who's it for? Fresh fellas

Vibrant and captivating, this intense masculine fragrance intrigues and entices the senses.

Joop! Jump Eau de Toilette - 100ml.

Joop! Jump Eau de Toilette - 100ml

Fragrance family: Fresh/ Oriental

Who's it for? The modern gent

This invigorating, masculine fragrance is both assertive and fresh, providing a sophisticated and sensual aura.

Scent-sational reviews

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Unisex fragrances are designed with both men and women in mind, so they smell great on everyone. Here are some of our fave gender-neutral fragrances.

Tom Ford Oud Wood Eau de Parfum - 30ml

Tom Ford Oud Wood Eau de Parfum - 30ml

Fragrance family: Oriental/Woody

Who's it for? Captivating characters

The rare scent of oud wood is paired with aromatic notes to create this exotic and distinctive perfume.

Tom Ford Velvet Orchid Eau de Parfum - 50ml

Tom Ford Velvet Orchid Eau de Parfum - 50ml

Fragrance family: Floral/ Oriental

Who's it for? Luxury lovers

Opulent and seductive, this fragrance radiates a rich and dramatic aroma with cool, lavish undertones.

Calvin Klein CK Be Eau De Toilette - 100ml

Calvin Klein CK Be Eau De Toilette - 100ml

Fragrance family: Fresh/Woody/Oriental

Who's it for? Stylish minimalists

This minimal and modern eau de toilette combines fresh, spicy scents in a classic, timeless way.

Tom Ford Metalique Eau de Parfum - 50ml

Tom Ford Metalique Eau de Parfum - 50ml

Fragrance family: Floral/Woody

Who's it for? Elegant individuals

This modern, soft fragrance combines crisp and cool florals with the warmth of gentle woody tones.

All about aftershave

What is aftershave?

Aftershave is simply the product you apply after you have shaved. When you shave, it can also remove pieces of the top layer of the skin, leaving it damaged. Applying aftershave helps your skin to recover afterwards.

What does aftershave do?

There are two main purposes that aftershave has. Firstly, it heals your face post-shave. It contains an astringent which helps to reduce your chances of developing a bacterial infection from any cuts you may get whilst shaving. Secondly, it has hydrating properties that prevent your skin from drying out. The nice fragrances they also have are just the bonus!

Our favourite aftershaves

Davidoff Cool Water for Men Aftershave - 75ml

Davidoff Cool Water for Men Aftershave - 75ml

Fragrance family: Fresh

Who's it for? Casual wearers

A fresh, vitalizing aftershave lotion designed to soothe and calm your skin and leave you smelling great.

Joop! Homme Aftershave - 75ml

Joop! Homme Aftershave - 75ml

Fragrance family: Floral/Woody

Who's it for? Stand-out individuals

Deep and sensual, this aftershave splash relaxes and relieves post-shave skin so you are evening ready.

Paco Rabanne 1 Million Aftershave - 100ml.

Paco Rabanne 1 Million Aftershave - 100ml

Fragrance family: Oriental/ Woody

Who's it for? Luxury addicts

This decadent aftershave lotion cools and protects, bathing the skin in an addictively rich scent.

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