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World Book Day 2024

World Book Day 2024.

Enter our wardrobe of fantabulous fancy dress! It’s bursting with fan favourite costumes, from Dahl to Disney and lots of colourful characters in between. Whether you’re picking your next World Book Day® theme, or need a last minute costume for your little bookworm, you’re sure to be inspired in our library of dress-up.

3 kids, wearing a Stick Man, Matilda and Hungry Caterpillar costumes respectively. Cartoon books are surrounding them, with a World Book Day 7 March 2024 logo in the middle and the words '20% off fancy dress"

Save 20% on fancy dress

School kids costumes.

School kids costumes

Toddler and reception costumes.

Toddler and reception costumes

Character clothing.

Character clothing

DIY Kids outfits.

DIY Kids outfits

Get creative by using clothing and accessories to build a DIY outfit.

two kids, one sitting on a giant book and the other lowering themselves down from it. They are wearing 'Where's Wally' and The Smeds And The Smoos PJs.

Pyjamas for World Book Day

Make bedtime fun with their favourite characters.

Shop by age

Shop by character

£1 World Book Day® Token

A cartoon with two pairs of people holding books and smiling. The text states 'Book token'. 'Choose your £1 book for free, swap your £1 token at a bookshop'. The logo of 'National Book Tokens' is at the bottom left and it states that the tokens are valid from 15th February - 31st March 2024

Through schools, nurseries, magazines, and partners, World Book Day® the charity distributes £1 tokens to children and young people so they can experience choosing one of the World Book Day books for FREE or get £1 off selected full price books, from selected Sainsbury’s stores. 

Discover how to inspire your littles ones… visit the World Book Day website. Discover More

Books & E-readers

An e-reader leaning against a stack of books.


Always have endless tales right in your pocket.

A pile of books on the floor.

Children's books

Discover new worlds and light up their imagination with stories for everyone.

A peter rabbit tonies language toy.


Say hello to the Toniebox. The magical, musical storybox that brings songs, stories and joy to every moment of the day.

Create a cosy corner

World Book Day® is a registered charity, company and trademark

There’s no better time than World Book Day to get your kids excited about reading. On Thursday 7th March 2024, children all over the UK and Ireland celebrate books and reading by dressing up as their favourite book characters and enjoying fun reading activities.

What is World Book Day?

World Book Day is a charity that promotes reading for pleasure by giving every child and young person the opportunity to access a book of their own whilst raising awareness of the positive impact reading has on children's lives, especially those who are growing up in disadvantaged backgrounds.

Every year there is a World Book Day event where children join in with fun activities around reading including dressing up as their favourite book characters. The charity also distributes £1 book tokens that children can exchange for a free £1 World Book Day book giving more children access to books and helping to encourage a life-long love of reading.

World Book Day costumes for kids

Enter a magical world of fun with our range of Harry Potter costumes. Place the Sorting Hat upon your head and see where your path will take you, then represent your house pride with a house robe costume. For something a little more regal look at our range of Disney princess costumes. Our range features costumes ranging from classic princess to more recent royals. And our range of Barbie costumes is ideal for dressing up like the iconic doll.

Check out our fun range of Disney costumes and dress your little ones up as their favourite characters. From Mirabel and Minnie to Woody and Buzz, our range will have something for every little Disney fan. And for budding superheroes, look at our range of Marvel costumes. Take your pick from Captain Marvel, Spiderman, Hulk, and plenty more besides.

Turn your little angels into the ultimate monster for school with a Gruffallo costume. And be sure to finish your costumes with our range of fancy dress accessories. We’ve got wigs and princess slippers, tiaras, and wands to help complete the look.

World Book Day ideas

Whether it’s at school or at home, there are a variety of activities for making reading fun on World Book Day. For school kids, why not add some literary-themed toys for a fun addition to their reading? Kids never really stop learning so spark their imagination and creativity with our range of science toys. From microscopes, and telescopes to science lab sets, we’ve got something for all kinds of curious minds.

For days they’re not celebrating World Book Day, a smart school uniform is a must-have in their wardrobe. Browse through our smart selection of shirts, trousers and skirts, along with school bags and other essentials.