LG 77 Inch OLED77C55LA Smart 4K UHD HDR OLED TV
757/5765£2599.99


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About this product
Using innovative LG OLED evo technology, the LG OLED C5 gives you outstanding picture quality so you can enjoy your favourite films and games like you've never seen them before. With OLED, all of the screen's pixels are self-lit, allowing for perfect contrast, 100% colour accuracy and the sharpest pixel-perfect details. With OLED evo technology – comprising 9 AI processor and Brightness Booster technology - you get even more brightness and sharpness for true brilliance in clarity of content.
Enhanced brightness - Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.
LG OLED C5 features the latest 9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.
LG OLED C5 features webOS, LG's smart platform, which hosts a huge variety of streaming services, while making browsing and searching for what to watch hassle-free. Controlled with the AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services.
Exceptional technology and incredible viewing experiences are expertly housed in an extremely thin and light design. The LG C5 TV merges seamlessly and elegantly into any space in your home.
Model number: OLED77C55LA.
2025 model.
Dimensions and Weight
- Screen size: 77 inches.
- Size of TV H98.2, W171.1, D4.71cm.
- Size of TV with stand: H103.5, W171.1, D26.7cm.
- Width of TV stand 52cm.
- Weight of TV without stand 23.5kg (unpackaged).
- Weight of TV with stand 27.1kg.
- Suitable for wall mounting 300 x 200 bracket.
- Length of cable: 1.5m.
- Packaged size H113, W187.9, D22.8cm.
- Packaged weight 38.5kg.
Screen Technology
- OLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HLG.
- Motion rate 120Hz.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby Atmos sound system.
- 40 watt RMS power output.
Connectivity
- 3 USB ports and 4 HDMI sockets.
- AV socket.
- Optical connection.
- Built in Wi-Fi.
- Ethernet connection.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Web OS operating system.
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, Amazon Prime, YouTube.
- Internet browser.
- Miracast.
Additional features
- Features USB recording and video playback.
- DVB-T2 digital tuner.
- Alpha9 Gen8 AI 4K processor.
- CI plus slot.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: F.
- Energy consumption per 1000h: 125kWh.
- Energy consumption in high dynamic mode per 1000h: 326kWh.
- Annual power consumption 173.75kWh.
- Standby power consumption 0.5 watt.
In the box
- TV.
- Smart remote control (requires 2 x AA batteries, included).
- Power cable.
- TV stand.
- Screws.
- Also in the box: User manual.
General information:
- Manufacturer's 1 year guarantee.
- EAN: 8806096363508.
Returns
If you want to return your product once it's been successfully delivered, a non-refundable collection charge of £30 will be applied, unless the product is faulty.
More info about our returns policy can be found here.
Energy efficiency information:
5
23 reviews
100%
Recommended this product
Customers Say
The LG 77 C5 OLED TV impresses with stunning picture quality, vibrant colors, and sleek design. Users appreciate its performance for movies and gaming, though some report minor issues with the smart features.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Amazing tv, Webos not a big fan.
[This review was collected as part of a promotion.] Great Tv amazing quality, only issue I would say is the Webos is a bit glitchy and laggy. I have to mannually close my tv abd delete youtube application before it started to funcion apprpriately. Rest TV itself is state of the art, amazing television
Zoki93, Crosby, liverpool, UK
LG mate!
[This review was collected as part of a promotion.] We love our new oled tv and so pleased that we went with the 77 inch model after deliberating between that and the 65 inch. Picture and sound quality are the tops! Life is definitely Good after our recent purchase!
WayneM
Great TV
[This review was collected as part of a promotion.] Great quality, light weight, easy to use menu, reasonable price!
ttc18
Perfect.
Upgraded my 7 year old 65" OLED tv for a new 7 7" version. The picture is awesome and the sound quality is much improved.
Slippymick, 65 or over, Skegness
OLED77C54LA
[This review was collected as part of a promotion.] Excellent T V with a picture that is outstanding. Really happy with this purchase.
Jonathan James
Excellent tv
[This review was collected as part of a promotion.] Excellent tv , picture and sound . At a price that was too good not to treat myself to that large tv I promised myself. Build quality is very good . Looks really smart mounted on my living room wall. Easy set up and good 4k picture quality even straight out the box.
Sjhw
Best value OLED display
[This review was collected as part of a promotion.] Best picture quality AND screen size for the money
Mario65
Best oled in the price range
[This review was collected as part of a promotion.] I recently purchased an LG OLED TV and I’m extremely impressed. The picture quality is outstanding—perfect blacks, vibrant colors, and amazing contrast. Movies look cinematic, and gaming feels incredibly smooth with low input lag and 120Hz support. The design is sleek and modern, and the smart features on webOS are easy to use with all the apps I need. Sound is good, but pairing it with a soundbar makes the experience even better. Overall, this is one of the best TVs I’ve ever owned. Highly recommended for anyone who wants top-tier picture quality and performance.
Aswin
Fantastic tv
[This review was collected as part of a promotion.] Brilliant picture quality,much improved sound output even through yv speakers.
Pete Mattu
Vivid colours and a great picture
[This review was collected as part of a promotion.] This is hands down the best picture of any TV I have owned, the colours are vivid, the picture crisp and the connectivity to all my favourite apps is there.
dazzlindazdance
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.