The Kids' Hub
Keep your little ones comfy, curious, and engaged with the best we have to offer in kids' toys, baby safety ideas, nursery and maternity essentials, and more.
Toys & games
Learning and playtime go hand-in-hand with our selection of fun and educational toys for all ages from tots to teens.
Carousel
Harry Potter
All the wizarding world toys, clothes and accessories your little Potterhead could want.
DesignaFriend
Pick your toddler's new best friend from a delightful array of dolls complete with stylish outfits and accessories.
Chad Valley
Spark creativity and enrich playtime with a wide range of indoor and outdoor toys.
Board games
Level up family game nights with popular board games for children of all ages.
Carousel
Kids' craft ideas
Get messy, get creative, get connected with endless arts and crafts ideas.
STEM toys
Fuel your kids' curiosity and their imaginations with science kits and educational toys.
Baby & nursery
Keep your baby happy and safe at home and on the move with our wide range of childcare products, nursery furniture, car seats and more.
Carousel
Baby safety and healthcare
From safety gates to baby monitors to thermometers, we've got you covered.
Baby monitor guide
Watch over your little ones with audio monitors or infant cameras so you can go about your day stress-free.
Baby essentials
Prepare for parenthood with the best we have to offer. Find pregnancy pillows, maternity wear, newborn clothing and more.
Pushchair buying guide
Pick out your child's new favourite mode of transport. Discover prams, strollers and buggies for newborns and toddlers.
Carousel
Cuggl
Discover thoughtfully designed child safety products from pushchairs to baby gates, to bed rails and more.
Car seat guide
Stay compliant with car seat laws and strap your child into comfort and safety with our selection of car seats for all ages.
Emma's diary
Find community, products, and tips to support you at every step of new parenthood.
