Role play toys

One of the best ways for little ones to learn is by doing, so check out our great range of role play toys to keep your child stimulated and help them develop crucial life skills. Our quality collection of role play toys includes products from top brands like Chad Valley - and you'll even find Peppa Pig, a firm favourite for all little ones. You're in the right place for plenty of options to enable your child to unleash their creativity and let their imagination run wild. From a doctor's case to cash registers, tool kits to tea sets, you'll find it all right here - and our toy food is a must-have addition to your little one's play kitchen.

For practically-minded budding builders, check out our kids' workbenches as well. We have some amazing designs from Little Tikes, including options which allow little ones to build their very own vehicles - a great way to get them working with their hands while developing logical thinking and problem-solving skills to boot.

Be sure to take a look at our amazing fancy dress range too. There aren't many little ones who don't love dressing up as their favourite character - so whether they're a Spiderman fan or they just can't get enough of all things Disney, you're sure to find the perfect outfit for them in our kids' fancy dress collection.

And how about our awesome selection of action figures? Kids' imaginations really know no bounds, and all will take is some of these for your little one to create a whole new world and an endless array of scenarios. From Fortnite figures to the LEGO range, we have plenty of cool characters to choose from.

When it comes to role playing, our baby dolls are another great choice and will give your little one the opportunity to have something they can nurture and care for. Lots of our dolls are interactive and ultra-realistic; they can babble, be rocked to sleep and you can even burp them after feeding!

For young babies, our baby play range - including baby gyms and playmats featuring an arch full of sensory toys - is the ideal way to keep them stimulated and engaged with their immediate surroundings.