Fitbit
Reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more. Find the perfect Fitbit for you.
Shop all FitbitDiscover the latest from Fitbit
Fitbit Versa 2
A premium health and fitness smartwatch with Amazon Alexa built-in, AMOLED screen, 5+ day battery life, plus control Spotify from your wrist.
• Voice control with Amazon Alexa
• 24/7 heart rate tracking
• Control your Spotify app from your wrist. Plus add Deezer playlists - store and play 300+ songs - Subscriptions required
• Always-on display mode
• Fitbit Pay (participating banks only: fitbit.com/fitbit-pay/banks).
Fitbit Aria Air
Get a more complete picture of your health with the latest smart scale, the Fitbit Aria Air.
• Measure weight
• See BMI and trends in the Fitbit app
• Syncs stats to Fitbit app
• Simple, easy-to-read graphs
• Easy Bluetooth setup
Find your perfect fit
Fitbit kids trackers
Make activity fun and help them achieve their health (and fun) goals.
Fitbit trackers
Track daily activities to improve your health, fitness and sleep.
Fitbit smart watches
Stay connected with a smart experience while tracking your health, fitness and sleep.
Fitbit for everybody
Fitbit Charge 3
The advanced tracker that helps you to know yourself to improve yourself.
Fitbit accessories
Take your tracker from work to workout and beyond with stylish accessories.
Fitbit app
Fitbit is accessible on 200+ phones including Android and IOS so you can connect, share and compete when you want, with anyone you want.
Compare Fitbit devices
Fitbit Ace 2
Swimproof activity tracker.
- Activity & sleep tracking
- Water-resistant to 50m
- Up to 5 days battery life
- Challenges & active games
Fitbit Inspire
Easy to use sleep and activity tracker.
- Activity & sleep tracking
- Water-resistant to 50m
- Up to 5 days battery life
Fitbit Inspire HR
Easy to use sleep and activity tracker.
- Activity & sleep tracking
- Water-resistant to 50m
- Up to 5 days battery life
- 24/7 heart rate tracking
Fitbit Charge 3
Advanced activity and sleep tracker.
- Activity & sleep tracking
- Water-resistant to 50m
- Up to 7 days battery life
- 24/7 heart rate tracking
- Fitbit Pay (special edition only)
Fitbit Versa Lite Edition
Everyday smartwatch in bold vibrant colours.
- Water-resistant to 50m
- Up to 4 days battery life
- 24/7 heart rate tracking
- Female health tracking
- Apps & notifications
Fitbit Versa 2
Premium health and fitness smartwatch.
- Water-resistant to 50m
- Up to 4 days battery life
- 24/7 heart rate tracking
- Female health tracking
- Apps & notifications
- Daily sleep quality score
- Fitbit pay
- Store and play 300+ songs
- Play Spotify music
- Always-on display mode
- Voice control with Amazon Alexa
Fitbit Ionic
GPS smartwatch with real-time pace and distance.
- Water-resistant to 50m
- Up to 5 days battery life
- 24/7 heart rate tracking
- Apps & notifications
- Sleep stages & insights
- Fitbit pay
- Store and play 300+ songs
- Built-in GPS
- On-screen workouts
Our customers love
Motivated to change
Overweight and diagnosed with Type 2 diabetes, Rachel and her husband tried for years to get pregnant. She knew she had to lose weight, but she needed motivation and support. She found it by setting daily goals with Fitbit. See how Rachel continues to improve her health.