Skip to Content
Track OrderReturnsStoresHelp
Argos logo
Use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.
Shop
AccountWishlistTrolley
HSTS Pixel
Group of girls laughing and smiling while holding their 18 inch DesignAfriend dolls, looking up at camera.

Meet your forever friends

Shop all

More than just toys, DesignAfriend dolls are best friends, adventure buddies and little style stars — ready to share every magical moment. With soft, huggable bodies, beautiful outfits and cute details, they spark imagination, creativity and endless playtime fun.

    Carousel

    1. Three 14-inch Little Sister DesignAfriend dolls dressed in different outfits, posed side by side on a pink background with hearts.

      14" little sister dolls

      The sweetest first step into the DesignAfriend world. Made for younger imaginations, they’re perfectly huggable and easy to dress - the perfect best friends for little ones just starting their doll adventures.

    2. Three 18-inch DesignAfriend dolls dressed in different outfits, posed side by side on a rainbow coloured background with hearts.

      18" DesignAfriend dolls

      The original DesignAfriends. Not just dolls - they’re forever friends. With outfits to love, super silky hair to style and journals to fill, each one is made for imagination, storytelling and hours of play.

    Carousel

    1. Girl lying on blanket with sunglasses on posing with her 18 inch DesignAfriend doll.

      DesignAfriend outfits

      Whatever the adventure, there's an outfit to match. From cosy casuals to party-perfect styles, our outfits add fashion fun to every playtime. Collect, mix and match to create  looks for every adventure.

    2. 18 inch DesignAfreind doll in a purple horse riding outfit in a field, holding the reins of her DesignAfriend horse with purple mane.

      Accessories & playsets

      Bring every story to life. From cosy sleepovers to horse-riding adventures, our accessories and playsets spark endless roleplay fun.

    DesignAfriend Connie and her dinosaur friend Trevor.

    DesignAfriend Connie and Trevor

    Say hi to Connie and her dino friend Trevor, the loveable faces of Argos.

    Friendship, imagination and adventure - the DesignAfriend way

    See the magic of DesignAfriend in action! Our dolls aren’t just toys, they’re best friends who inspire creativity, storytelling, and everyday adventures.

    Why they're so loved

    Carousel

    1. Close-up of 18" DesignAfriend Connie doll showcasing her detailed facial features, with a side view highlighting her long, silky blonde hair.

      Gorgeous features

      Every DesignAfriend doll comes with sparkly eyes, life-like lashes and super soft, long silky hair in lots of different shades, perfect for styling in the latest trends.

      • Young girl smiling and cuddling her 18" DesignAfriend doll highlighting the dolls soft, huggable body.

        Perfectly huggable

        Every doll has a soft huggable body for lots of cuddles, but can also raise her arms & legs in lifelike positions.

        • Young girl sat in a comfy bedroom, writing in her DesignAfriend BFF journal.

          BFF journal

          Each doll comes with her very own A6 20-page friendship journal full of creative prompts, activities and space to personalise, so kids can doodle, dream and capture every adventure with their forever friend.

          • Packaging shot of 18" DesignAfriend doll, showcasing the beautiful gift packaging.

            Beautifully giftable

            Every doll comes beautifully packaged in a boutique style gift box with DesignAfriend tissue paper.