Eye makeup

Let your eyes do the talking with our range of eye make-up. Whether you’re after products to create dramatic cat eyes or love going all out with glitter, we’ve got everything you need to create beautiful eye looks. Go for subtle shades in the day and daring metallics at night with our collection of all-rounder eyeshadow palettes. Or create a soft glam look by using shimmery nudes. Quick and easy to wear, our eyeshadow range will help you rock trendy looks whatever the occasion.

Why not style the inner corners of your eyes with neon shades? We have a lovely range of neon palettes available so you can have fun experimenting with different colours. If you fancy siren or doe eyes, hydrate your under-eye area with a rich eye cream before using a concealer or eye base. Apply a sleek streak of eyeliner that glides beautifully and gives a sharp wing in a swoop. Finish your look with false eyelashes of your choice and blend them with your natural lashes by using a generous coat of mascara. Our collection offers some of the best mascaras, so you can get fluttery lashes in no time.

Browse our makeup collection, which includes all the essentials from top brands such as Maybelline, Revlon and L’Oreal Paris. Whether it's eyebrow pencils or contouring kits—our amazing range has got you covered. Why not add a vanity case to your collection? Available in different sizes and colours, they're great for keeping your products safe and well organised.

How do you do smokey eye makeup?

Start by applying a neutral base eye shadow over your lid. Then, use a dark eyeshadow in the crease and blend it outwards. Apply a darker shade to the outer corner and blend inwards. For that smokey effect, apply eyeliner along your lash line and smudge it. Complete your smokey eye makeup by highlighting the inner corners and brow bone while topping off with mascara. Use a concealer to clean up the edges.

How do you put on eye makeup?

Good makeup brushes are key to creating gorgeous eye makeup. Always start with a primer and set it with a base colour of your choice followed by defining the crease with a medium shade. For added depth, use a darker shade on the outer corners. Apply eyeliner, curl your eyelashes and finish with mascara.

How do you put makeup on hooded eyes?

If you have hooded eyes, avoid dark colours on the lid as they can make your eyes look smaller. Instead, go for lighter shades and blend upwards and outwards for a lifted look. Apply your eyeliner in a very thin line or you can tightline your upper lash line. Highlight your inner corners and browbone and finish by defining your eyelashes.