Role play toys

Help your children develop a range of skills with our exciting range of kids' role play toys. We've got plenty of options with creative themes that they can play with at home or in your garden, with friends or by themselves.

Our cute Rainbow High dolls are just what you need for hours of fun pretend play. And to take their playtime to new heights, our selection of Gabby’s dollhouse comes with adorable figurines and houses complete with accessories and rooms like beds and bathrooms to stir their imagination.

For the little builder, our LEGO sets might just be the ticket. Whether they want to create their own city or build something completely new, their creativity is the limit. And for superhero fans, our LEGO Marvel sets feature characters like Captain America, Spider-Man and so much more to help them recreate their favourite moments from the movies.

Make way for an action-packed play with our Nerf Blasters. From automatic fire blasters to super soakers to make a splash on those sunny days, there’s a lot to choose from. And if you’re looking to spend some quality time with your little ones, our collection of board games for kids features all the classics like Monopoly, Scotland Yard and more.

Looking to gift your kids a cuddly companion? Our range of teddy bears has super soft and adorable options they’ll love carrying wherever they go. Whether they like bears, monkeys or unicorns, there’s something here for everyone. And if they’re fans of Squishmallows, we have lots of adorable plush toys including Pikachu, Mammoth Wooly, Slytherin Snake and more.

For themed birthday parties and school competitions, our kids fancy dress costumes have some amazing options. Whether it's dressing up as a Marvel superhero, a Disney princess, or everybody's favourite wizard, Harry Potter, the choices are endless. Unlock your child's creativity with imaginative play and watch their confidence soar.