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DesignaFriend

Where stories of friendship are always in style.

Shop all DesignaFriend
DesignaFriend.

DesignaFriend dolls open up a world full of hopes, dreams, laughter, friendship and endless imaginative play. Exclusive to Argos, each of these 18-inch collectable dolls has her own trendy look, silky hair for styling and a charm bracelet for you.

Design your new best friend

Design your new best friend

Choose your favourite doll, buy an extra outfit & get a FREE accessory.

Brand new 26" fashion dolls

Brand new 26" fashion dolls

Meet Mila & Lily, your gorgeous new BFF's. Each doll comes with a best friends necklace for you.

Sleepover fun for your new bestie!

Sleepover fun for your new bestie!

After a day of adventures, take a break, snuggle up and have a slumber party with your bestie!

Willow bumper set

Willow bumper set

The perfect gift for any DesignaFriend fan. Willow comes with space buns, 2 sets of earrings and 3 additional outfits.

Discover your new Designafriend

Take a look
Discover your new Designafriend

Willow

Get ready for each brand new adventure with Willow in her bedroom playset. Wrap up warm for a winter outing, showocase her soccer skills or get ready for roller skating.

Shop the new collection

Fashion dolls

Fashion dolls

Dress her, style her and be her friend! Which doll will you be sharing all your secrets with?

Outfits & accessories.

Outfits & accessories

For hours of fashionable fun shop our range of stylish DesignaFriend clothes and accessories, with styles for any occasion.  

Playsets

Playsets

Bring stories to life with our range of playsets and take your new bestie on the adventure of a lifetime!

Furniture

Furniture

For endless imaginative play and hours of fun, shop our latest range of DesignaFriend furniture including the brand new dolls house.

Why you'll love her

Perfectly huggable

Perfectly huggable

Give your doll a big squeeze! She's 18 inches tall and has a super soft body for lots of cuddles.

Gorgeous features

Gorgeous features

With sparkly eyes and life-like lashes, your pretty new DesignaFriend is sure to turn heads.

Super soft hair

Super soft hair

Bubble braids, or a classic plait? However you want to style her silky smooth hair, your imagination is the limit!

A charm bracelet for you

A charm bracelet for you

Every doll comes with a charm bracelet for you and you can collect charms with every outfit you buy!

DesignaFriend Fashion Show

Introducing the new gang

Watch our DesignaFriend Catwalk to meet all the new dolls in the collection. Which doll will be your favourite? 

    DesignaFriend printables

    DesignaFriend birthday party printables.

    DesignaFriend birthday party printables

    Everything you need to throw the BEST party ever with our DesignaFriend  party printables.

    DesignaFriend hair care tips

    DesignaFriend hair care tips

    Get the look you love with our hair care and styling tips.

    DesignaFriend fashion sketchbook

    DesignaFriend fashion sketchbook

    Become a designer for the day! Download our fashion sketchbook to design your very own DesignaFriend collection!

    DesignaFriend Fashion & Activity Workshops

    Download the below tutorials for free and head over to the DesignaFriend YouTube channel to join toy designer Rachel in her studio for some creative fashion fun, using items lying around your home.

    DIY DesignaFriend Cake Shop

    DIY DesignaFriend Cake Shop

    Make your own DesignaFriend cake shop for your dolls and treat them to a yummy slice of cake.

    DIY DesignaFriend Salon

    DIY DesignaFriend Salon

    Get your DesignaFriend bestie ready for a pamper with these DesignaFriend salon tutorials.

    DIY DesignaFriend Flower Shop

    DIY DesignaFriend Flower Shop

    Download these tutorials to create your own DesignaFriend flower shop for your dolls.

    Outfits for every occasion

    Whether it’s a party, a sleepover or an outdoor adventure, DesignaFriend have outfits for every occasion for hours of fashionable fun.

    Why buy at Argos?