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How to choose a perfume or aftershave

Fragrances to make you smell great and feel good.

How to choose a perfume or aftershave. Fragrances to make you smell great and feel good.

What is the difference between perfume and parfum?

The truth is there is no difference. They are one and the same. Parfum is simply the French word for perfume, so they are used interchangeably. However, there are several types of perfume, and that tends to be where the confusion starts. If you want to know what the difference is between perfume and eau de parfum, or between eau du parfum and eau du toilette, take a look at the explanations below.

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What is Parfum?

Perfume, parfum or pure perfume is the highest quality fragrance with between 20-40 percent fragrance concentration. In simple terms, the higher the concentration of fragrance, the longer you will be able to smell it on your skin. Pure perfume has such a high concentration of fragrance oils that you don't need to apply a lot, with the scent lasting around 6-8 hours. However, this quality and longevity also means they are the most costly when it comes to price.

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What is Eau de Parfum?

Eau de parfum is the next step down in the fragrance category, and tends to have between 10-20 percent fragrance concentration. Most typically these sit around the 15 percent mark. These can still 'pack a punch' in the fragrance department and the scent will usually last around 4-5 hours, this in turn making them generally a cheaper option than pure perfume.

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What is Eau de Toilette?

Eau de toilette sits below eau du parfum in the scent strength scale with between 5-15 percent fragrance concentration, meaning it tends to last around 2-3 hours. They are a common daily wear perfume and tend to be more affordable for this reason, making them the bestselling perfume type in the UK.

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What is Eau de Cologne?

Eau de colognes are typically used to freshen up. With a gentle fragrance concentration of between 2-5 percent, they tend to last around 2 hours.

What is Eau Fraiche?

Eau fraiche perfumes are very delicate in their composition and have the lowest fragrance concentration; normally between 1-3 percent. Like eau de colognes, they only last for up to 2 hours.

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Jean Paul Gautier Classique for Womens Eau de Toilette

Who's it for? Fans of a classic 

A classic, elegant fragrance that combines an alluring sweetness with musky romantic scent.

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Paco Rabanne Lady Million for Women Eau de Parfum

Who's it for? Luxury lovers

This seductive feminine fragrance radiates luxury and decadence with its warm floral aroma.

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Ariana Grande Cloud Eau de Parfum

Who's it for? Trend setters

Dreamy and captivating, this fragrance bewitches the senses with its delicious musky scent.

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Givenchy Live Irresistible Rosy Crush

Who's it for? Bold cosmopolitans

Floral, flirtatious and feminine, this eau de parfum embraces spontaneity and sophistication.

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Thierry Mugler Alien for Women Eau de Parfum

Who's it for? The modern woman

This mysterious and dynamic fragrance creates a unique floral-woody scent that is irresistible.

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Clinique Aromatics Elixir Eau de Parfum

Who's it for? Independent women

Idiosyncratic and intriguing, this fresh and earthy eau de parfum has an enticing aroma.

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Jimmy Choo for Women Eau de Parfum

Who's it for? Rich indulgers

Rich and fruity, this stylish fragrance embodies the confidence and fun of modern women.

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Christian Dior 'Joy by Dior' Eau de Parfum

Who's it for? Pleasure seekers

A feminine fragrance that represents pure pleasure through its floral and fruity scent.

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Sarah Jessica Parker Lovely for Women Eau de Parfum

Who's it for? Graceful ladies

Delicately feminine and exotically chic aromas are combined to create a sensuous and sophisticated scent.

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Miu Miu L'Eau Rosée Eau de Toilette

Who's it for? Free spirits

Floral and fun, this fresh fragrance with a hint of musk emits a radiant vitality that is simply captivating.

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Kenzo Flower for Women Eau de Parfum

Who's it for? Icon idolisers

An iconic floral fragrance that produces a delicate and sensual aroma that is both simple and beautiful.

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DKNY Fresh Blossom for Women Eau de Parfum

Who's it for? Subtle day wearers

A fresh, vibrant scent deliciously encapsulates fruity and floral aromas to create this luscious fragrance.

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Jean Paul Gaultier for Men Eau de Toilette

Who's it for? Fans of a classic

This warm masculine fragrance stands out from the crowd with its world famous unique scent.

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Prada L'Homme Water Splash Eau de Toilette

Who's it for? Tropical escapists

This invigorating and luxurious fragrance will transport you to tropical paradise with its fresh summery aroma.

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Dior Sauvage for Men Eau De Parfum

Who's it for? Rich indulgers

A combination of spicy and crisp, Dior Sauvage for men captivates the magic of twilight in this rich eau de parfum.

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Thierry Mugler Alien for Men Eau de Toilette

Who's it for? The modern gent

Mysterious and sensual, this intriguing fragrance provides an elegant and masculine scent.

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Hugo Boss Boss Bottled for Men Eau de Toilette

Who's it for? The man of today

Vibrant and sophisticated, this eau de toilette exudes style with its warm and fruity scent.

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Tom Ford Black Orchid Eau de Parfum

Who's it for? Luxury lovers

Opulent and seductive, this unisex fragrance oozes a rich and dramatic aroma.

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Tom Ford Ombre Leather Eau de Parfum

Who's it for? Subtle day wearers

The smoky yet sweet scent subtly develops over time, in this sensual and complex unisex fragrance.

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Jimmy Choo Man Ice Eau de Toilette

Who's it for? Contemporary chaps

A confident, masculine scent that is both assertive and fresh, providing a sophisticated and seductive aura.

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Prada L'Homme Eau de Toilette For Men

Who's it for? Sophisticated gents

Classic masculine aromas are combined with unisex notes to create a delicate yet exciting fragrance.

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Gucci Guilty for Men Eau de Toilette

Who's it for? Trend setters

An embodiment of fearlessness and self-expression with a provocative and seductive scent.

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Versace Eros Eau de Toilette for Men

Who's it for? Fresh fellas

Vibrant and captivating, this intense masculine fragrance intrigues and entices the senses.

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Calvin Klein Man for Men Eau de Toilette

Who's it for? Stylish minimalists

This minimal and modern eau de toilette combines bold scents in a classic, timeless way.

All about aftershave

What is aftershave?

Aftershave is simply the product you apply after you have shaved. When you shave, it can also remove pieces of the top layer of the skin, leaving it damaged. Applying aftershave helps your skin to recover afterwards.

What does aftershave do?

There are two main purposes that aftershave has. Firstly, it heals your face post-shave. It contains an astringent which helps to reduce your chances of developing a bacterial infection from any cuts you may get whilst shaving. Secondly, it has hydrating properties that prevent your skin from drying out. The nice fragrances they also have are just the bonus!

Our favourite aftershaves

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Davidoff Cool Water for Men Aftershave

Who's it for? Casual wearers

A fresh, vitalizing aftershave lotion designed to soothe and calm your skin and leave you smelling great.

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Joop! Homme for Men Aftershave

Who's it for? Stand-out individuals

Deep and sensual, this aftershave splash relaxes and relieves post-shave skin so you are evening ready.

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Paco Rabanne 1 Million Aftershave for Men

Who's it for? Luxury addicts

This decadent aftershave lotion cools and protects, bathing the skin in an addictively rich scent.

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David Beckham Instinct Aftershave for Men

Who's it for? Sophisticated gents

Classic and masculine, this stylish and sensuous aftershave lotion freshens and protects your skin after shaving.

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