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Welcome to Emma’s Diary

Supporting every stage of your journey into parenthood.

Join the club
Welcome to Emma’s Diary.

Taking the first steps into parenthood? Emma's Diary is packed with expert advice, answers to questions and much more.

A supporting hand

Emma's Diary has been giving parents-to-be friendly expert advice for nearly 25 years - supporting every stage of their journey into parenthood. Not only are they an alliance partner of the Royal College of Midwives, but all of their pregnancy and baby medical information is verified by the Royal College of GPs.

Get ready for your new arrival

Join Emma's Diary today to claim your £200 Argos money-off-vouchers and get your free Emma's Diary gift packs. There are 3 packs to collect full of BIG brand products, samples and coupons to support you throughout your pregnancy and beyond. Members can download their vouchers online and visit any Argos store to pick up their gift packs.

Join today

If you are pregnant or a new parent, becoming a member of Emma's Diary will give you access to a wealth of information and advice. Enjoy lots of benefits from weekly emails tailored to your stage of pregnancy to a week-by-week pregnancy APP with personalised journal.

Join today

Benefits at a glance

3x free emma's diary gift packs

£200 worth of argos money-off vouchers

Week-by-week pregnancy app

Photobook voucher worth £15

Weekly tailored emails

Why buy at Argos?