LG 77 Inch OLED77C44LA Smart 4K UHD HDR OLED TV
328/6838£2299.99


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About this product
Using innovative LG OLED evo technology, the LG OLED C4 gives you outstanding picture quality so you can enjoy your favourite films and games like you've never seen them before. With OLED all of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and the sharpest pixel-perfect details. With OLED evo technology – comprising 9 AI processor and Brightness Booster technology - you get even more brightness and sharpness for true brilliance in clarity of content. (Increased brightness not applicable on 48/42).
Advanced OLED processor for optimised pictures and sound - LG OLED C4 features the latest 9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensuring premium picture and sound quality and image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.
Enhanced brightness - Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room. (Not applicable to 48/42 models. ).
LG SELF-LIT OLED evo technology - LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience.
LG's webOS smart platform & Magic Remote - Access all of your must-have apps like Freeview Play, NOW, Netflix, Disney+ and more on LG's easy-to-use webOS platform - all easily controllable with the Magic Remote, which uses motion plus voice control with Alexa to easily control your TV or smart home.
Cutting-edge design - Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C4 TV merges seamlessly and elegantly into any space in your home.
Model number: OLED77C44LA.
2024 model.
Dimensions and Weight
- Screen size: 77 inches.
- Size of TV H98.2, W171.1, D4.71cm.
- Size of TV with stand: H103.5, W171.1, D26.7cm.
- Width of TV stand 52cm.
- Weight of TV without stand 23.5kg (unpackaged).
- Weight of TV with stand 27.1kg.
- Suitable for wall mounting 300 x 200 bracket.
- Length of cable: 1.5m.
- Packaged size H113, W187.9, D22.8cm.
- Packaged weight 38.5kg.
Screen Technology
- OLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HLG.
- Motion rate 120Hz.
- Resolution 3840 x 2160 pixels.
Sound Technology
- AI sound system.
- 40 watt RMS power output.
Connectivity
- 3 USB ports and 4 HDMI sockets.
- AV socket.
- Optical connection.
- Built in Wi-Fi.
- Ethernet connection.
- Bluetooth.
Smart TV features
- Voice control - built in Amazon Alexa, works with Google assistant, .
- Web OS operating system.
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Internet browser.
- Miracast.
Additional features
- Features USB recording and video playback.
- Freeview Play digital tuner.
- Freeview Play (UK).
- CI plus slot.
- Sleep timer.
- Parental controls.
- Aerial required.
Energy efficiency information:
- Energy efficiency class: F.
- Energy consumption per 1000h: 126kWh.
- Energy consumption in high dynamic mode per 1000h: 274kWh.
- Off mode power consumption 0.5 watt.
- Annual power consumption 175.14kWh.
- Standby power consumption 0.5 watt.
In the box
- TV.
- Voice remote control (requires 2 x AA batteries, included).
- Power cable.
- TV stand.
- Screws.
- Also in the box: Remote control, batteries, stand, screws, user manual.
General information:
- Manufacturer's 1 year guarantee.
- EAN: 8806084636294.
Returns
If you want to return your product once it's been successfully delivered, a non-refundable collection charge of £30 will be applied, unless the product is faulty.
More info about our returns policy can be found here.
Energy efficiency information:
4.9
10 reviews
100%
Recommended this product
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Amazing TV
My partner won’t have any TV but an LG. We’ve updated from an older 55” to the 77” and he couldn’t be more happy with it. Delivery was good.
Lamp140, 25 - 34
Amazing TV
Wow. Its big, so you need enough space, but it really is a beautiful panel. After watching some great movies, dialing in the soundbar, and testing out the PS5 on it, I have to say I am very satsified that its worth the spend!
Dan G
Very happy
Great tv! I have already another Lg tv oled and are the best
Marius2589, Birmingham uk
WOW WOW WOW This is perfection.
First though what you have is 77 inch TV that will fit your living room and if it will be comfy to watch. Guess what, it's perfect, for its purpose. Watching 77 inches from 2.3 meters is a great cinema experience. Colours are rich and well-saturated, and blacks are solid. The screen is very bright, no issues over day or night with viewing angles. New AI functions are times savers. The design of tv is very sleek and modern, you can't barely notice the bezels. I can recommend it as a whole family TV and a gaming monitor at the same time. This TV is performing really well.
Bartl19855
Stunning Picture Quality and Immersive Experience
I recently upgraded to the 77-inch LG C4 OLED TV, and it has been a game-changer for my home entertainment setup. As someone who loves watching movies, sports, and gaming, I was looking for a TV that could deliver top-notch picture quality, and the C4 OLED did not disappoint. The first thing that caught my attention was the stunning display. The 4K resolution, combined with the OLED's perfect blacks and vibrant colors, makes everything look incredibly lifelike. Whether I'm watching a blockbuster movie or playing the latest video games, the picture quality is consistently breathtaking. The HDR performance is outstanding, with deep contrast and bright highlights that really pop. Another standout feature is the size. At 77 inches, this TV is truly immersive. It feels like having a movie theater in my living room. Despite the large screen, the thin bezels and sleek design make it a beautiful addition to the space. The C4 OLED is also packed with smart features. The WebOS interface is easy to navigate, and I love how quickly I can switch between streaming services like Netflix, Disney+, and Prime Video. The remote control's point-and-click functionality adds to the convenience, making it simple to find exactly what I want to watch. For those who have never experienced an OLED TV before, the LG C4 is an excellent introduction. The picture quality is unmatched, the smart features are intuitive, and the overall viewing experience is phenomenal. I highly recommend it to anyone looking to elevate their home entertainment setup.
MohammedAli
Amazing Quality
After using this for a week I am really amazed by its quality. This TV integrates seamlessly with smart home devices, with Alexa and Google Assistant built-in, making it easy to control with your voice. The design is another highlight. The thin bezel gives it a modern look, and even though it’s a 77-inch screen, it doesn’t feel bulky. The picture quality is excellent The combination of Quantum Dot and NanoCell technology really brings the colors to life, they’re vibrant and rich, and the brightness is impressive, even in a bright room. The Full Array Local Dimming does wonders for contrast, making dark scenes look deep and realistic. While it’s not quite at OLED-level for the absolute darkest blacks, it’s really close. The 4K UHD resolution ensures everything is super sharp, especially when watching 4K content on streaming. Even standard HD channels look better than they did on my old TV, thanks to the excellent upscaling. The HDR support adds even more depth to the visuals, making bright and dark scenes pop. Switching between apps, live TV, and inputs is smooth and intuitive, and the magic remote with its point-and-click feature makes it even simpler. It supports Variable Refresh Rate, Auto Low Latency Mode and both NVIDIA G-Sync and AMD FreeSync. Gaming has been a dream, no lag, smooth graphics, and stunning visuals in 4K with HDR. Overall, is an excellent TV that offers high-end features without being overly complicated. Whether you’re watching movies, gaming, or streaming shows, it delivers outstanding performance. The picture quality is fantastic, the interface is smooth, and the ability to connect Bluetooth headphones is a big plus. If you’re looking for a TV that’s easy to use and performs exceptionally well, I highly recommend it.
memcorp1
The Ultimate Viewing Experience!
The 77-inch LG OLED evo AI C4 4K Smart TV is simply spectacular. The picture quality is stunning, with deep blacks, vibrant colors, and incredible clarity that make every scene come to life. The AI-enhanced features are intuitive and enhance the viewing experience seamlessly. The smart TV interface is user-friendly, offering a wide range of apps and easy connectivity options. The sleek design adds a touch of elegance to any room. Whether watching movies, sports, or gaming, this TV delivers an immersive experience like no other. Highly recommend!
Dukie, St. Albans
Blown away !
So after having this incredible TV for 2 days now I am simply blown away on every aspect. Let's start with the set up . After mounting the stand and connecting the HDMI cables we were ready to go . The set up was one of the easiest process I have ever done on a TV. it was so simple with no jargon that was hard to understand. The TV has a very clever AI picture function that will set the colour mode for you after you have selected a few pictures . The whole menu is very easy to use and navigate around. watching UHD films on the TV has been outstanding , the crisp picture will pick up the most amazing detail and action scenes are smooth with no judder in the motion. I must also say that I was worried that a 77" Tv was far too big for our room but I was wrong , It feels more like a proper cinema experience now . If you are looking to upgrade your TV I can honestly say this is the one to buy.
dazse16
Great TV
As someone who previously had a smaller LCD TV, I am extremely happy with my new LG OLED TV. The switch to OLED is a huge improvement in my viewing experience. The picture quality is stunning, with vibrant colours and deep blacks offering unparalleled clarity. It feels like I have a private cinema in my living room. What really stands out, however, is the impressive sound quality of this TV. In addition, I really like the speed of the menus. Navigating through the settings and apps is smooth and without delay, which significantly increases the ease of use. The remote control is also a big plus; it fits comfortably in the hand and the intuitive controls make it easy to quickly switch between different functions and apps.In short, the LG OLED TV has exceeded my expectations and offers an unparalleled viewing and listening experience worth every penny.
Abbasa
LG 77 OLED EV0 TV
Downside no paper manual, but everything else is positive. Best picture of any TV I have ever owned. Pin sharp & brilliant colour & contrast
See J, S Yorks
Hello JC,
I can advise the following for the LG 77 Inch OLED77C44LA Smart 4K UHD HDR OLED TV:
Width of TV stand 52cm
Size of TV with stand: H103.5, W171.1, D26.7cm
Thanks for using Q&A.
Thank you for replying but I Never Ever Ever give in to Purchase Price Deal Dates.. .The only thing this answer makes me feel is anger in that you try to force me to purchase with a deal expiry date.
Hello alan,
For the LG 77 Inch OLED77C44LA Smart 4K UHD HDR OLED TV.
Please click on ''View special offers'' which currently shows: ''Free 5 year warranty on selected TVs over £1000 for online purchase only. To claim your warranty look out for an email from us & register your TV in a few clicks. Offer valid from 29.05.2024 until midnight on 14.07.2024. T&Cs and exclusions applied provided by Domestic & General Insurance PLC.''
After checking this with the relevant team they have advised: ''The 5 year warranty customers get sent an e-mail to register for the Care and within that e-mail registration is the option to purchase the 5 year Accidental Damage only product. The deal finishes on 14/07/2024.''
Thank you for using Q & A.
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.