Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£299.00
- Our Lowest Price Ever
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About this product
The Hisense E78Q TV delivers breathtaking 4K visuals with Direct Lit technology and Quantum Dot Colour, ensuring vivid colours and deep blacks across the entire screen. Powered by the Hi-View AI Engine, every frame is fine-tuned in real-time for enhanced resolution, brightness, and contrast, while Dolby Vision brings striking clarity to every scene. AI Smooth Motion keeps fast-moving action fluid, and Dolby Atmos immerses you in multidimensional sound.
4K Direct Lit Viewing: Our direct-lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge-to-edge.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real time delivering incredible images by enhancing resolution, brightness, contrast and colour.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true-to-life sound. It's so realistic you'll feel every moment as if you are actually there.
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Energy efficiency information:
4.9
11 reviews
100%
Recommended this product
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Amazing for the Price
I bought this TV a little over a month ago while looking for one for my bedroom, and it’s been fantastic. It’s larger than I expected, and the picture quality is amazing—perfect for watching movies in bed. The display is bright and vibrant, and I love that I don’t need to buy a separate Firestick or remote since all the apps are built right into the Hisense TV and easily accessible from the remote. It’s a great TV for the price I paid—it looks and feels much more expensive than it is.
Rdev, 25 - 34, Luton
Everything I wanted from a new Tv
Everything I wanted from a new TV! It's for my bedroom - so mounted on the way. It's so light and slim, that it fits perfectly. The picture quality and speed of the remote compared to the Panasonic I did have is so much better. It's also got Freely - which means we can watch live tv easily rather than hopping between apps. All my TVs are Hisense now - they're just the best and not expensive at all.
Jmw, 45 - 54, Harrogate
Nice tv
All good apart from Bluetooth set up from phone . Does not want to pair
Amg 59, 45 - 54, Dover
Awesome QLED TV at a Great price!
I spent time researching my next TV, and after many compares, I choose the Hisense 43E78QTUK. Excellent value for money, brilliant picture, fantastic sound, I would highly recommend this make and model.
Golden Yeti OG, Basingstoke Hampshire
Love this TV!
[This review was collected as part of a promotion.] Everything I wanted from a new TV! It's for my bedroom - so mounted on the wall. It's so light and slim, that it fits perfectly. The picture quality and speed of the remote compared to the Panasonic I did have is so much better. It's also got Freely - which means we can watch live tv easily rather than hopping between apps. All my TVs are Hisense now - they're just the best and not expensive at all.
Mr_JMW, Harrogate
Love this TV!
Bought this a couple of weeks back for our bedroom; mostly to watch movies and play video games; The picture quality really surprised me, for a TV costing £300 or so, its fantastic. You also notice the improvement in sound, its a lot more punchy than a standard flat-screen. Its also worth mentioning Freely. We have no aerial in the bedroom, so being able to stream all the Free-to-air channels, and click into catch up mode is an absolute godsend, the Programme guide is clear and very similar to standard Freeview. Superb package for the money.
Slath, 55 - 64, Leeds, Yorkshire
Good quality
Happy with it. Would recommend
Steve, 55 - 64, Exeter
Great picture great price
I bought this to replace a 50" Samsung television, so glad I went for the smaller 43" the set up is easy and the picture is great. It does everything I want at a much cheaper price than other better known makes.
Tbone, 65 or over, Liverpool
Great tv
We realised our old tv was a little small and very un smart! This is a very reasonably priced tv and have been really impressed. Easy to set up and operate. Ordered in the morning, delivered in the evening. Super impressed
Mary, 55 - 64, Surrey
Hisense 43 inch qled tv
Very nice TV, sports and movies looks and sounds great, easy to setup and operate, I'm very pleased with it.
Sean, 45 - 54, Lancaster
The small print
*Prices correct as displayed but are subject to change.
£299.00 is the lowest price we have ever charged for this product
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.