Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£299.00
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About this product
The Hisense E78Q TV delivers breathtaking 4K visuals with Direct Lit technology and Quantum Dot Colour, ensuring vivid colours and deep blacks across the entire screen. Powered by the Hi-View AI Engine, every frame is fine-tuned in real-time for enhanced resolution, brightness, and contrast, while Dolby Vision brings striking clarity to every scene. AI Smooth Motion keeps fast-moving action fluid, and Dolby Atmos immerses you in multidimensional sound.
4K Direct Lit Viewing: Our direct-lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge-to-edge.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real time delivering incredible images by enhancing resolution, brightness, contrast and colour.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true-to-life sound. It's so realistic you'll feel every moment as if you are actually there.
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Energy efficiency information:
4.8
121 reviews
94%
Recommended this product
Customers Say
Hisense 43E78QTUK offers excellent picture quality, vibrant colors, good sound, easy setup, and great value for money. Freely TV integration is a highlight, though some users note color brightness and viewing angle issues.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Great picture quality and resolution.
I bought this Television about a month ago for my bedroom. I have hung it on the wall in my bedroom. I am really impressed with the picture quality and resolution. Also, it was the cheapest price I could find at the time. Well pleased with it.
Lofty59, 65 or over
Really excellent picture quality and features
I bought this TV a week ago for my main bedroom. I have hung it on a bracket on the bedroom wall. I bought it with built in Freely as my recently purchased bungalow didn’t have an external TV aerial. It has excellent picture quality and features. I am really pleased with it.
Loft69, East Midlands
Value for money
We've had several Hisense TV'S over the years and find them satisfactory
Mike 79791, Carlisle . Cumbria
Great TV for the price - Freely is great
The Hisense 43E78QTUK is a cracking little 4K telly: sharp picture, punchy colours, and smooth motion that does a lovely job with sport and films. The smart interface is quick and straightforward, and for the price it’s superb value—an easy recommendation for a living room or bedroom upgrade, plus Freely means no unsightly aerial required.
arsenalmjh78, Chichester
Excellent TV
I swapped a 50” Hisense model which was £50 less than this, which had terrible tinny sound for this model and I’m so happy I did. The sound on this model is excellent, picture is great. The freely works very well, although does sometimes disconnect (but that’s likely my wifi rather than the TV). Argos customer service was also very good. 4/5 on design as the legs are very large and flat which isn’t the best aesthetic
Warren22
Spare room TV
First TV came with a badly cracked screen ( not apparent till switched on: very flimsy! ) TV was easy to set up, but came without a manual, which meant that even as a retired IT consultant, I had to use Google to find out how to do some basic tasks e.g connecting ear buds. TV occasionally comes up with a black screen when switching on. repowering usually cures this. Response times when using remote very slow on Freely.
Deltech, Black Isle Highland Region
Great TV, now looking for a guest room version.
This TV has proved to be a first class purchase, Firstly, the picture quality, colour, contrast and sound are all excellent to the point where we have put away our sound bar and woofer (he's in the kitchen woofing down his Fido fodder!!). I particularly wanted one with Freeplay as I can't justify the cost of pay channels. Fortunately I can still plug in a DVD player as the same old c**p still comes out from the array of channels it does pick up!!!
RICK 51, 65 or over
Easy to use, great picture quality
[This review was collected as part of a promotion.] Easy to set up. Good size. Easy to use. Good picture and sounds quality.
Ali1234, Staines
Colours are amazing..
Really impressed with this TV, value for money, and looks good too!
YMD23, Swindon Wilts
Excellent TV, great price
I brought this a month ago. It's my first QLED tv and the picture quality is amazing. It's also my first Freely TV and it i so easy to set up and use. Very happy with this purchase
Bobg, 55 - 64
Hello,
Looking into the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV, we do not supply any other stand with this TV.
Thank you for using Q&A.
Hello there. The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV has 2 USB ports and 3 HDMI sockets. Built in Wi-Fi. Bluetooth. Your skybox can be connected in one of these ways. Thanks for using Q and A.
Hi Ernest,
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV.
You can download the now tv app on there.
Thank you for using Q & A.
Hello Angie.
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, the TV does have a LAN (Ethernet) port.
Thank you for using Q & A.
Hello Sam,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV is suitable for wall mounting 200 x 300 bracket.
Please ensure that the correct wall fixings are used for your wall type.
Thank you for using Q and A.
Hello Phil,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does have an aerial port.
Thank you for using Q and A.
Hello johnny,
No, you don't have to download apps to get channels on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. It comes with a built-in Freeview digital tuner, so you can access Freeview channels directly without needing any apps. However, if you want to enjoy streaming services like Netflix, Disney+, or BBC iPlayer, you would need to use the pre-installed apps or download additional ones.
Thank you for using Q and A.
Hello John F,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does work with Apple AirPlay.
Thank you for using Q and A.
Hello Cat.
The supplier has confirmed Yes, you can get Paramount TV and You Tube on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. Paramount+ is available on Hisense Smart TVs powered by VIDAA, including the Hisense 43E78QTUK model. To access Paramount+, simply download the Paramount+ app from the app store on your Hisense TV and sign in with your subscription credentials.
Thank you for using Q&A
Hi Topcat
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
The Hisense 43E78QTUK 43-inch 4K QLED TV is suitable for use as a computer monitor via HDMI, offering \(3840\times 2160\) resolution, 60Hz refresh rate, and 3 HDMI 2.1 ports with ALLM/VRR support. It works well for PC/Mac, though it lacks auto-on/off, and using Game Mode is recommended.
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The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.