Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£289.00
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About this product
The Hisense E78Q TV delivers breathtaking 4K visuals with Direct Lit technology and Quantum Dot Colour, ensuring vivid colours and deep blacks across the entire screen. Powered by the Hi-View AI Engine, every frame is fine-tuned in real-time for enhanced resolution, brightness, and contrast, while Dolby Vision brings striking clarity to every scene. AI Smooth Motion keeps fast-moving action fluid, and Dolby Atmos immerses you in multidimensional sound.
4K Direct Lit Viewing: Our direct-lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge-to-edge.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real time delivering incredible images by enhancing resolution, brightness, contrast and colour.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true-to-life sound. It's so realistic you'll feel every moment as if you are actually there.
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Energy efficiency information:
4.8
128 reviews
94%
Recommended this product
Customers Say
Hisense 43" Smart TV praised for excellent picture quality, ease of setup, and value for money. Freely TV feature is a standout. Some issues with sound quality and color brightness reported.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
does exactly what it says on the tin
no issues at present work ok
good quality, 65 or over
Good value for money
The electronic programme guide is easy to use. Some teething problems with connecting an older device via HDMI because it keeps flashing up on screen it is connected/disconnected
QuotesUK, East Sussex
Great all round
I bought this so I could go straight onto play back as my little telly wasn't smart tv, it was easy to set up so pleased with it
Trish, 55 - 64
Very pleased with my first Hisense TV
Having watched my friends Hisense TV, I was impressed my the picture quality compared to my old TV. I saw a great offer and decided to purchase a 43" model, slightly bigger than my old set, but ideal for my sitting room. It's taking some time to get used to the new system, but overall I'm very pleased with my purchase.
Old Jimmy, Coventry
Huge upgrade!
This is my 2nd Hisense tv, l am so glad to choose this tv again. Everything is fine,size is perfect for me. Highly recommend Hisense 43” tv🥰🥰🥰
Pisces44, 45 - 54
Great TV
[This review was collected as part of a promotion.] I bouht this TV to replace a Panasonic one that was always acting up, not switching on and the remote always doubling the first number entered
Darzer, North Shields
Great picture quality and resolution.
I bought this Television about a month ago for my bedroom. I have hung it on the wall in my bedroom. I am really impressed with the picture quality and resolution. Also, it was the cheapest price I could find at the time. Well pleased with it.
Lofty59, 65 or over
Replacement TV
Bought this TV as a replacement and was easy to setup, great picture quality & sound, love the fact you you can change accordingly to match either music or films to sport
Scott, Luton
Really excellent picture quality and features
I bought this TV a week ago for my main bedroom. I have hung it on a bracket on the bedroom wall. I bought it with built in Freely as my recently purchased bungalow didn’t have an external TV aerial. It has excellent picture quality and features. I am really pleased with it.
Loft69, East Midlands
Value for money
We've had several Hisense TV'S over the years and find them satisfactory
Mike 79791, Carlisle . Cumbria
Hello bb,
I can advise the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Not on freely, but you will be able to if playing back on one of the iPlayers.
Thanks for using Q & A.
Hello,
Looking into the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV, we do not supply any other stand with this TV.
Thank you for using Q&A.
Hello there. The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV has 2 USB ports and 3 HDMI sockets. Built in Wi-Fi. Bluetooth. Your skybox can be connected in one of these ways. Thanks for using Q and A.
Hi Ernest,
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV.
You can download the now tv app on there.
Thank you for using Q & A.
Hello Angie.
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, the TV does have a LAN (Ethernet) port.
Thank you for using Q & A.
Hello Sam,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV is suitable for wall mounting 200 x 300 bracket.
Please ensure that the correct wall fixings are used for your wall type.
Thank you for using Q and A.
Hello Phil,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does have an aerial port.
Thank you for using Q and A.
Hello johnny,
No, you don't have to download apps to get channels on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. It comes with a built-in Freeview digital tuner, so you can access Freeview channels directly without needing any apps. However, if you want to enjoy streaming services like Netflix, Disney+, or BBC iPlayer, you would need to use the pre-installed apps or download additional ones.
Thank you for using Q and A.
Hello John F,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does work with Apple AirPlay.
Thank you for using Q and A.
Hello Cat.
The supplier has confirmed Yes, you can get Paramount TV and You Tube on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. Paramount+ is available on Hisense Smart TVs powered by VIDAA, including the Hisense 43E78QTUK model. To access Paramount+, simply download the Paramount+ app from the app store on your Hisense TV and sign in with your subscription credentials.
Thank you for using Q&A
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.