Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£269.00
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About this product
Experience stunning home entertainment with this Hisense 43inch Smart TV that combines breathtaking 4K visuals with Quantum Dot Colour technology for over one billion shades of vivid, true-to-life colour. The Hi-View AI Engine upscales content in real-time, enhancing resolution, brightness, contrast and colour frame by frame - so whether you're streaming or watching live TV, everything looks fantastic. Direct Lit technology delivers crisp, vivid colours and deep blacks from edge to edge, whilst Dolby Vision and HDR10 ensure astonishing brightness and lifelike images.
Freely brings seamless entertainment without an aerial. Connect to Wi-Fi and access channels and apps like Netflix, Disney, BBC iPlayer, iTVX and Prime Video. AI Smooth Motion handles fast scenes, delivering fluid motion ideal for sports and action films, while Dolby Atmos immerses you in multidimensional sound. With voice control via Alexa or Google Assistant, 3 HDMI sockets, and built-in Bluetooth, everything's a command away. Weighing 6.9kg with its stand and wall-mountable with a 200 x 300 bracket, this 43inch QLED TV fits beautifully in any room.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube, .
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Returns
If you want us to collect an unwanted small item after delivery, it costs £3.95 or you can return it to any store for free. You won’t be charged if the item is faulty, or if it was delivered by a supplier.
Energy efficiency information:
4.7
356 reviews
91%
Recommended this product
Customers Say
Hisense TV offers excellent picture quality, vibrant colors, and good sound for the price. Freely app and gaming features are praised. Sound clarity and WiFi stability have some concerns. Easy setup and great value overall.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Great TV
Bought 2 weeks ago, everything very good, good price, good picture quality
Mikem, 55 - 64
TV
TV works as expected. Has apps, can watch Disney+ on it and works with my PS5. No complaints
Ally792, 35 - 44
Great value for money
Changed from an old Samsung to this. Good picture quality, and we like the included channels so much, we've decided to ditch Sky and just get a Netflix and Paramount subscription, saving us loads. I can't believe the size and quality for the price.
The Padd, 65 or over
Review
Not had this long enough to give it a proper review but since this product was bought on the 06/08/2026 really the review is mute
Sij, 45 - 54
Excellent [especially if no terrestrial aerial].
I love these TV's. I cannot vouch for other makes that carry the Freely software as I have not owned one, but I do have a smaller model (43E77NQTUK) that I have had for over 18 months. I am no expert on sound and picture, all I know is that both are good enough as far as my untrained eyes and ears are concerned. The picture is especially vivid compared to my previous TV. Being able to have the ability to do on every channel (almost) what you can do via the BBC green button is brilliant. Being able to connect a satellite dish, is brilliant, being able to connect a terrestrial aerial, (if mine wasn't useless!), is brilliant. The GUI is simple to understand, getting channels tuned in and the relevant apps loaded is straightforward, switching between satellite and Freely channels is a matter of one button (after setting the personalised button). I have swapped out an Amazon Fire TV (do NOT waste your cash!) for this as it is far better suited for my situation (again, useless terrestrial aerial). My smaller model is in the bedroom and standalone whereas this one is in the lounge and has a soundbar attached. The sound on both TV's are more than suited to their environments. More than happy with the price, especially as there was a 10% in app discount running at the time of purchase. (£269.10)
dazd1970, 55 - 64
Good purchase
Great value and specifications .
Dgh 65
Great product
Great product at a great price. Good quality picture and sound. Freely easy to setup and use.
Scotty
Great quality at a great price
I always buy Hisense because the quality you get for the price you pay can’t be matched by any other company and this tv doesn’t disappoint
Jbuk, Essex
Seriously worth considering if shopping for a TV
I bought another 2 x Hisense TV's in addition to this one after using it for a while, for the spare bedrooms. Great TV, image is as good as you would expect from a 4k tv, with plenty of options to choose a setting you like. I can't really fault it - it's doing exactly what I purchased it for and it's doing it very well. I use a soundbar (also by Hisense) on all these tvs and I now have Hisense tv's and soundbars in 2 x bedrooms and 1 x living room.
Kev, 55 - 64
Hisence 55"
Very good tv for the price. Better than the more expensive Samsung and Sony tv's we have in other rooms. The picture is bright and vivid, great for gaming also.
stew53, 45 - 54
Hello thee,
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV- Yes, it includes a built-in Electronic Programme Guide.
Thanks for using Q&A
Hello Tom,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV is Bluetooth enabled and also the Hisense HS3100 480W 3.1Ch Soundbar with Wireless Sub.
So, the tv is compatible with the Hisense sound bar HS3100.
Thanks for using Q&A
Hello Tom,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
It is having below connectivity -
2 USB ports and 3 HDMI sockets.
Built in Wi-Fi.
Bluetooth.
Thanks for using Q&A
Hello Baz,
The Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV can pair multiple Bluetooth devices, but only one audio device (headphones or speaker) can output sound at a time via built-in Bluetooth; simultaneous audio from two devices typically requires workarounds.
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Hello Bobby,
The Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV legs are not adjustable for width.
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Hello there,
The supplier has advised the following for the Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, this Hisense TV is equipped with an optical audio output, allowing you to connect a compatible soundbar or other external audio device via optical connection.
Thanks for using Q&A
Hello Gaz,
Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV
No, it does not have an internet browser.
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Hello Ade,
I've checked this for you. No, there is only Tv stand included in the Tv model 65E78QTUK. You need to buy a compatible Vesa wall mount separately.
Thanks for using Q and A
Hello Sa,
The supplier has advised the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, the 43E78QTUK model has access to a browser, so you can browse the internet on it.
Thanks for using Q&A
Hello David,
The supplier has advised the following for the Hisense 55 Inch 55E78QTUK Smart 4K UHD HDR QLED Freely TV:
It doesn't have a built-in recorder with internal storage, but it does support recording live TV channels through its PVR (Personal Video Recorder) function. To use this feature, you will need to connect a compatible USB memory stick or external hard drive to the TV. Please note that recording is only available for live broadcast channels received through the TV tuner and cannot be used to record content from streaming apps such as Netflix, YouTube, or Disney+.
Thank you for using Q&A.
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.