Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£269.00
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About this product
Experience stunning home entertainment with this Hisense 43inch Smart TV that combines breathtaking 4K visuals with Quantum Dot Colour technology for over one billion shades of vivid, true-to-life colour. The Hi-View AI Engine upscales content in real-time, enhancing resolution, brightness, contrast and colour frame by frame - so whether you're streaming or watching live TV, everything looks fantastic. Direct Lit technology delivers crisp, vivid colours and deep blacks from edge to edge, whilst Dolby Vision and HDR10 ensure astonishing brightness and lifelike images.
Freely brings seamless entertainment without an aerial. Connect to Wi-Fi and access channels and apps like Netflix, Disney, BBC iPlayer, iTVX and Prime Video. AI Smooth Motion handles fast scenes, delivering fluid motion ideal for sports and action films, while Dolby Atmos immerses you in multidimensional sound. With voice control via Alexa or Google Assistant, 3 HDMI sockets, and built-in Bluetooth, everything's a command away. Weighing 6.9kg with its stand and wall-mountable with a 200 x 300 bracket, this 43inch QLED TV fits beautifully in any room.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube, .
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Returns
If you want us to collect an unwanted small item after delivery, it costs £3.95 or you can return it to any store for free. You won’t be charged if the item is faulty, or if it was delivered by a supplier.
Energy efficiency information:
4.7
340 reviews
92%
Recommended this product
Customers Say
This Hisense TV offers excellent picture quality with vibrant colors, sharp details, and good contrast. It is easy to set up and use, has responsive smart features including Freely, and provides great value for money. Sound quality is generally good but some find it lacking clarity.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Amazing for the price!
Bought this TV last week for our living room. Super happy, especially for the price! Super lightweight, thin and low profile. The colours are really vibrant and bright, even placed as it is in a bright room next to the window.
Emilia, 18 - 24
Fantastic tv
I was a bit unsure after reading some mixed reviews, but I’m really glad I bought this TV. The picture quality is excellent, with bright colours, sharp detail and impressive contrast. HDR content looks great, and films and TV shows are a big improvement over my old TV. Setup was quick and straightforward, and the smart features are fast and easy to use. The Freely service is a nice addition, and all the main streaming apps were ready to go. I’ve also connected my PC and Xbox Series X, and both work brilliantly. Game Mode keeps everything responsive, and 4K content looks fantastic. Overall, this TV offers excellent value for money. If you’re looking for a good-quality 50-inch 4K QLED TV without spending a fortune, I’d definitely recommend it.
Oli, 25 - 34
Brilliant picture quality
Perfect TV, Glad i bought it, and really good price. Just be mindful, not like me to measure your TV unit to make sure it fits, or you'll need to buy a universal stand, which is cheeper than a new unit.
loonie, 45 - 54
Great tv set
Bought on line delivered next day Hsd problems setting it up but a lady from you customers support team spent a lot of time and patience doing it with me over the phone She deserves a medal Thankyou to you
Angela, 65 or over
Best upscaler for the money
Love these TV's. The OS is fast and the upscaler second to none. Tried a XIaomi 43 Pro, no contest, that Fire TV especially with Freely is not good, why they bother with games I don't know. Anyway HISENSE the LED / QLED series both excellent value for money just great TV's.
RIMJ, Southampton
Quite Good
Decent TV for the price,4k quality quite good. Not too sure about Freely as channel numbers are a bit confusing.
bobL, Hull
Smart tv
[This review was collected as part of a promotion.] Very nice tv would recommend and very easy to setup
SAB57, Derbyshire
Good picture
[This review was collected as part of a promotion.] Bought 3wks ago good picture but sound is very tinny
Mal32, London
Decent tv not great sound
The colors of tv are good, vibrant and resolution very clear. The tv is not too bright but is good for a bedroom or dimmed room. The tv is smooth and responsive but the WiFi could be faster . I had some buffering during live football playback . My Internet speed was not an issue. Upscaling feature is fine but is mess up with the color tone on people faces and it is noticeable. The contrast is of the display is good and there is not much white cloud in black scenes. One big problem are the speakers, they are not very clear and inconsistent. I struggled with movies when the speech is very unclear or muted . Very good display for the price with great features ,I highly suggest an external sound bar to go with it. I am happy with the purchase .
Sam9898, 25 - 34
Serious bang for buck
A lot of tv for the money. One of the very best out there for this kind of money. If you are a Ps5, Xbox series X or Pc gamer then tv meets all your needs with Alll, Vrr and 144hz. These modes work solidly. I tested this Hisense with several Star Wars and the Dune movies and I have to say it completely outperformed the previous Samsung and LG tv's I've had and both of those were very good. Dark scenes achieved near inky blacks with detail. All colours really pop thanks to its Mini Led and Qled panel plus Dolby vision. If you have a bright sunlit room, it doesn't seem to bother this screen as I found out. Nearly 1000 nits which is plenty enough. Even the built in speakers are surprisingly good. Motion handling is very good too with separate smoothing and judder controls. I tried these during some of the World Cup matches and it coped very well indeed. It's built in Subwoofer impressed me, obviously I haven't pushed to extreme volume levels in a huge living room. Our room is only 12 by 13 foot and believe me the bass was sufficient It won't match separate subwoofer levels but still very good and for this price, amazing. This tv supports Dolby Atmos when switched on the sound is wide considering it only has a 2.1 built in setup but manages to punch above its class. When watching sd channels the upscaling surprised me. Yes there is better out there but at a much heavier price. I forgot to mention the connectivity is generous too with 4 hdmi version 2.1. 2 of them 60hz, the other 2 144hz but support Allm to reduce controller lag during gaming. I was glad to see the addition of a 3.5mm headphone socket as so many other manufacturers have aadly done away with this now. If you are planning to use a sound bar then this connection is the way to go as there is no lipsync delay unlike Bluetooth. This Hisense has good looks to match with a decent looking stand and tiny screen bezel will look good in any room. Five out five for me, outstanding value and bang for buck.
Andy 5150, 45 - 54
Hello there,
The supplier has advised the following for the Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, this Hisense TV is equipped with an optical audio output, allowing you to connect a compatible soundbar or other external audio device via optical connection.
Thanks for using Q&A
Hello Gaz,
Hisense 50 Inch 50E78QTUK Smart 4K UHD HDR QLED Freely TV
No, it does not have an internet browser.
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Hello Ade,
I've checked this for you. No, there is only Tv stand included in the Tv model 65E78QTUK. You need to buy a compatible Vesa wall mount separately.
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Hello Sa,
The supplier has advised the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, the 43E78QTUK model has access to a browser, so you can browse the internet on it.
Thanks for using Q&A
Hello David,
The supplier has advised the following for the Hisense 55 Inch 55E78QTUK Smart 4K UHD HDR QLED Freely TV:
It doesn't have a built-in recorder with internal storage, but it does support recording live TV channels through its PVR (Personal Video Recorder) function. To use this feature, you will need to connect a compatible USB memory stick or external hard drive to the TV. Please note that recording is only available for live broadcast channels received through the TV tuner and cannot be used to record content from streaming apps such as Netflix, YouTube, or Disney+.
Thank you for using Q&A.
Hello Pete,
The supplier has advised the following for the Hisense 55 Inch 55E78QTUK Smart 4K UHD HDR QLED Freely TV:
"Based on the information obtained from the product specifications for this particular model 55E78QTUK , we can confirm that a 3.5 mm audio jack is available."
Thank you for using Q&A.
Hello,
Regarding your recent query about the Hisense 58 Inch 58E7QTUK Smart 4K UHD HDR QLED Freely TV7.
I can confirm this is the model number: 58E7QTUK it is the 2025 model.
Thank you for using Q&A.
Hello Arty
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010
No, it doesn’t have Freeview.
Thanks for using Q&A
Hello Toady,
The supplier has advised the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
The Hisense 43E78QTUK supports Alexa and Google Assistant, but Alexa is not fully built in like an Amazon Fire TV. Normally, voice control is activated by pressing the microphone button on the remote.
As you are unable to press remote buttons, you would need to connect the TV to an Amazon Echo/Alexa device or Google Nest speaker on the same Wi-Fi network. This allows hands-free voice commands such as:
“Alexa, turn on the TV”
“Alexa, open Netflix”
“Alexa, volume up”
You do not need a Fire Stick, but using a Fire TV Stick with an Echo device usually provides the best and easiest hands-free experience.
Please note that the initial setup may still require some use of the remote control.
Thank you for using Q&A.
Hi Fred,
Hisense 55 Inch 55E78QTUK Smart 4K UHD HDR QLED Freely TV
No, and aerial is not required for this TV.
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The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.