Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£299.00
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About this product
The Hisense E78Q TV delivers breathtaking 4K visuals with Direct Lit technology and Quantum Dot Colour, ensuring vivid colours and deep blacks across the entire screen. Powered by the Hi-View AI Engine, every frame is fine-tuned in real-time for enhanced resolution, brightness, and contrast, while Dolby Vision brings striking clarity to every scene. AI Smooth Motion keeps fast-moving action fluid, and Dolby Atmos immerses you in multidimensional sound.
4K Direct Lit Viewing: Our direct-lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge-to-edge.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real time delivering incredible images by enhancing resolution, brightness, contrast and colour.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true-to-life sound. It's so realistic you'll feel every moment as if you are actually there.
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Energy efficiency information:
4.8
111 reviews
94%
Recommended this product
Customers Say
Users are impressed with the Hisense QLED TV's picture quality, ease of setup, and value for money. However, some have reported issues with brightness and sound quality, particularly on non-HD channels.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Excellent TV, great price
I brought this a month ago. It's my first QLED tv and the picture quality is amazing. It's also my first Freely TV and it i so easy to set up and use. Very happy with this purchase
Bobg, 55 - 64
Colour quality is top!
It's an Hisense TV, a good value for money it is.
dalha2, 55 - 64
Hisense TV
Quick and easy to install and operste
Bob, 65 or over
Hisense 43in QLED TV
Bought together with a soundbar. Great purchase well worth the money. Setup was done in about 10 minutes. Beautiful colour and contrast in the picture. I did look up which is best tv types so made this purchase. Brightness is good as is the resolution and you get 2 yr warranty
Kev18, 65 or over
nice and compact
so far so good, good buy
Cheryl, 65 or over
Great features
The TV was easy to set up. Good picture quality.
Ali133, 65 or over
Lovely bit of kit
Great colours, bright tv, easy online contents (Freely). Has good sound but with my Canton sound bar sound even better
Fredski
Great freely tv excellent quality
I'm so happy i bought this freely tv. Great and so easy to use. I am very happy with my purchase.
Angie1, Sheffield
Very Disappointed
[This review was collected as part of a promotion.] We purchased this TV set in Oct 2025 we are very disappointed with it, the reason being that the color emitted from the TV Is very bright and there is no way to adjust it. We have tried everything from turning the backlight right down to zero and also tried adjusting the brightness and contrast but nothing stop the color glare and it spoils our viewing
Geheppo, Durham North East England
Great quality television
I purchased this tv a few weeks ago for the bedroom, very easy setup, excellent OS without loads of bloatware and excellent picture quality, especially considering the price you get an awful lot of specification for your £££. Definitely worth the money and highly recommended
Tib, 55 - 64
Hello there. The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV has 2 USB ports and 3 HDMI sockets. Built in Wi-Fi. Bluetooth. Your skybox can be connected in one of these ways. Thanks for using Q and A.
Hi Ernest,
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV.
You can download the now tv app on there.
Thank you for using Q & A.
Hello Angie.
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, the TV does have a LAN (Ethernet) port.
Thank you for using Q & A.
Hello Sam,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV is suitable for wall mounting 200 x 300 bracket.
Please ensure that the correct wall fixings are used for your wall type.
Thank you for using Q and A.
Hello Phil,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does have an aerial port.
Thank you for using Q and A.
Hello johnny,
No, you don't have to download apps to get channels on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. It comes with a built-in Freeview digital tuner, so you can access Freeview channels directly without needing any apps. However, if you want to enjoy streaming services like Netflix, Disney+, or BBC iPlayer, you would need to use the pre-installed apps or download additional ones.
Thank you for using Q and A.
Hello John F,
The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does work with Apple AirPlay.
Thank you for using Q and A.
Hello Cat.
The supplier has confirmed Yes, you can get Paramount TV and You Tube on the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV. Paramount+ is available on Hisense Smart TVs powered by VIDAA, including the Hisense 43E78QTUK model. To access Paramount+, simply download the Paramount+ app from the app store on your Hisense TV and sign in with your subscription credentials.
Thank you for using Q&A
Hi Topcat
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
The Hisense 43E78QTUK 43-inch 4K QLED TV is suitable for use as a computer monitor via HDMI, offering \(3840\times 2160\) resolution, 60Hz refresh rate, and 3 HDMI 2.1 ports with ALLM/VRR support. It works well for PC/Mac, though it lacks auto-on/off, and using Game Mode is recommended.
Thank you for using Q and A
Hello Vincent,
I can advise the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, this is possible.
Thanks for using Q & A.
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.