Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
769/1010£259.00
- Our Lowest Price Ever


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About this product
The Hisense E78Q TV delivers breathtaking 4K visuals with Direct Lit technology and Quantum Dot Colour, ensuring vivid colours and deep blacks across the entire screen. Powered by the Hi-View AI Engine, every frame is fine-tuned in real-time for enhanced resolution, brightness, and contrast, while Dolby Vision brings striking clarity to every scene. AI Smooth Motion keeps fast-moving action fluid, and Dolby Atmos immerses you in multidimensional sound.
4K Direct Lit Viewing: Our direct-lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge-to-edge.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real time delivering incredible images by enhancing resolution, brightness, contrast and colour.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true-to-life sound. It's so realistic you'll feel every moment as if you are actually there.
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
Model number: 43E78QTUK.
2025 model.
Dimensions and Weight
- Screen size: 43 inches.
- Size of TV H56, W96.3, D7.4cm.
- Size of TV with stand: H61.4, W96.3, D23.8cm.
- Width of TV stand 76.5cm.
- Weight of TV without stand 6.8kg (unpackaged).
- Weight of TV with stand 6.9kg.
- Suitable for wall mounting 200 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H65.4, W108.8, D13.2cm.
- Packaged weight 10kg.
Screen Technology
- QLED TV Screen.
- 4K Ultra HD display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HDR 10+.
- HLG.
- Motion rate 60Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby sound system.
Connectivity
- 2 USB ports and 3 HDMI sockets.
- Built in Wi-Fi.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, works with Google assistant, .
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Miracast.
Additional features
- Freely digital tuner.
- Freely.
- Quad core processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 42kWh.
- Energy consumption in high dynamic mode per 1000h: 81kWh.
- Off mode power consumption 0.2 watt.
- Annual power consumption 81kWh.
- Standby power consumption 48 watts.
In the box
- TV.
- Remote control (requires 2 x AAA batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 2 year guarantee.
Energy efficiency information:
4.9
23 reviews
90%
Recommended this product
Customers Say
The Hisense TV offers excellent picture quality, user-friendly setup, and a variety of features at a great price. However, some users faced connectivity issues and Bluetooth pairing problems.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Very Smart TV!
I have had this TV a couple of weeks. It was very easy to assemble and start up. It is smart enough to do most of the program installation itself. I barely had to refer to the instructions. It is very easy to use with either the remote or voice activation (once the power is on). The picture is clear and crisp. There are several preset sound options, it's just a matter of finding the right one for you. This is a very good TV and I don't hesitate to recommend it.
MrsX004, 65 or over, East Midlands
Hisense 43 inch tv
[This review was collected as part of a promotion.] Good quality picture, easy to set up at reasnable price
Tony, northwest
Hisense TV
I bought this a month ago and enjoy the visuals and sound for both films and shows and gaming. User friendly, fast cooperating interface and great variety of streaming apps and platforms for just a base tv with no extra subscriptions/upgrades.
1, 18 - 24
Disappointed
Good picture and sound but impossible to connect to my ee full fibre wifi even when placed next to the router and to Alexa
Bilbo, 65 or over, Cornwall
Fantastic
Great value great price great service 👍
Older
Very pleased
Very pleased, good price and great service. Freely is brilliant and means an expensive tv package can be dispensed with. Well made, lots of useful features including Bluetooth.
Pr, Warwickshire
Great Value
[This review was collected as part of a promotion.] For the price and quality you get, I don't think there's a better TV out there right now. It arrived in perfect condition, the set up was really easy and the display and sound are both great.
Epicgoalie25, Brighton
Really pleased
Cracking TV, so much more vibrant than our old one. Really easy to setup and use. Highly recommended.
tom85, Ilminster, Somerset
Great TV
Bought this tv to replace our tv that only lasted a short time after the guarantee on the old one run out so glad we did the colour and shapness on the Hisence is so much better
BJED, 65 or over, Poole Dorset
Highly recommend Hisense Tv
Really pleased I purchased Hisense 43inch TV amazing picture.. fantastic quality and price
Bobby, 65 or over, Kent
Hello Vincent,
I can advise the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
Yes, this is possible.
Thanks for using Q & A.
Hello,
Not all Hisense soundbars function properly with all Hisense TVs. While Hisense TVs support various audio output options, such as HDMI ARC, optical audio, and Bluetooth, compatibility can vary between different soundbar models and Hisense TV models. It's essential to check the specific audio output options on your Hisense TV and the input options on the soundbar to ensure a seamless integration.
Thanks for using Q & A.
Hi, there.
Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV 769/1010
The apps will have options to pause.
Thanks for using Q&A
Karen
Hello Ray.
The supplier has advised the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV.
Here’s what you’ll need to do to enable or disable subtitles on your Hisense TV: Press the “Subtitle” key on the remote. It should be under the “9” key. This will reveal a window named “Subtitle.” Press the “On” or “Off” button using your remote arrow key.
Thank you for using Q&A
Hello Tara,
Re: Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV
Yes, Freeview is compatible with this TV model.
It is also possible to connect a DVD player to this TV via HDMI input.
I hope this helps.
Thank you for using Q & A.
Hello there. The Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV has only 1 headphone output. I hope this helps. Thanks for using Q and A.
Hello there.
The supplier has confirmed the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV is compatible with ITVx
Thank you for using Q&A
Hi, Anna
I can advise that the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV does not include screen mirroring functionality.
Thanks for using Q&A.
Hello there. some of the differences between 43E78NQTUK and 43E78QTUK is captured below:
43E78NQTUK has Active HDR and HLG HDR, which enhances picture quality.
43A7NQTUK has slightly better brightness and the 43A7NQTUK offers Dolby Vision and HDR10+, providing enhanced picture quality
I hope this helps. Thanks for using Q and A.
Hello Boss,
The supplier has advised the following for the Hisense 43 Inch 43E78QTUK Smart 4K UHD HDR QLED Freely TV:
"This model is with VIDAA OS."
Thank you for using Q&A.
The small print
*Prices correct as displayed but are subject to change.
£259.00 is the lowest price we have ever charged for this product
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.