Sony 77 Inch K77XR80PU Smart 4K HDR OLED Freeview TV
484/1265£2399.00
- Our Lowest Price Ever


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About this product
Sony BRAVIA 8 OLED 4K HDR Google Smart TV (2024) | Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz. Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound from screen technology, our slim and chic OLED TV is designed to blend harmoniously into your living space, the perfect centrepiece in any room. Aesthetic beauty is perfectly matched with bright pure black OLED pictures and cinematic screen sound for unforgettable entertainment. Available in 55, 65 and 77.
The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels! XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended. Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.
On the BRAVIA 8, the screen is the speaker - just like a cinema screen! Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.
Turn your home into a BRAVIA Theatre! Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Centre Sync delivers immersive audio-visual alignment.
Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories. The 4-way stand provides real flexibility. The rechargeable Eco Remote is backlit for movie nights.
Also in the box - Voice Remote Control RMF-TX920U/Remote Control RMT-TX450E, Batteries, AC Power Cord, Operating Instructions, Quick Setup Guide, Tabletop Stand, USB Type-C Cable.
Model number: K77XR80PU.
2024 model.
Dimensions and Weight
- Screen size: 77 inches.
- Size of TV H98.4, W171.3, D3.8cm.
- Size of TV with stand: H101.2, W171.3, D40.5cm.
- Width of TV stand 59.6cm.
- Weight of TV without stand 32.3kg (unpackaged).
- Weight of TV with stand 32.3kg.
- Suitable for wall mounting 300 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H111.5, W191.2, D19.1cm.
- Packaged weight 44kg.
Screen Technology
- OLED TV Screen.
- 4K display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HLG.
- Motion rate 120Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby Atmos sound system.
Connectivity
- 2 USB ports and 4 HDMI sockets.
- AV socket.
- Optical connection.
- Built in Wi-Fi.
- Ethernet connection.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, built in Google assistant, works with Siri.
- Google TV operating system.
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Internet browser.
Additional features
- Features USB recording.
- Freeview HD digital tuner.
- Freeview (UK) and Saorview (ROI).
- XR processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 107kWh.
- Energy consumption in high dynamic mode per 1000h: 142kWh.
- Standby power consumption 0.5 watt.
In the box
- TV.
- Voice remote control (requires 2 x rechargeable batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 1 year guarantee.
- EAN: 4548736159747.
Returns
If you want to return your product once it's been successfully delivered, a non-refundable collection charge of £30 will be applied, unless the product is faulty.
More info about our returns policy can be found here.
Energy efficiency information:
4.4
249 reviews
85%
Recommended this product
Customers Say
Users are divided on the Sony BRAVIA 8 OLED TV. Many praise its picture quality and features, while others express dissatisfaction with sound quality and setup issues. Overall, it's a high-performing TV but not without flaws.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Sony Bravia 8, OLED 65" Google TV
Just bought this TV to replace my previous Sony Bravia 48" which we bought 32 years ago. This New 75" Oled TV is far better. Getting to know the TV has not been easy but YouTube has helped.
Dickie0121
Great TV 📺
I now have 2x 55, a 65, a77 and a 83 all oled spred around the house, so you see why it’s 5 Stars ⭐️⭐️⭐️⭐️⭐️ from me
leoncat57
Great features
Brilliant tv had it for a few weeks easy to use hundreds of apps soundbar and sound system brilliant .
null
Underwhelmed and disappointed
I’ve had this TV two weeks now and have to be honest, I am disappointed with it. I’ve gone from a 10 year old 47” LCD Samsung to the 55” OLED BRAVIA 8 expecting a big difference in picture and sound quality but it’s barely noticeable. Not to mention setting it up, took me a good 2 hours and navigating the menus is clumsy and long winded. The reason I went for this TV was its reviews it had but I’m beginning to think the majority of reviews are from Sony staff or people gifted the TV. If I could return it I would so just have to make the most of it now. I’m going to have to buy the theatre Bar 9 to enhance the audio aspect. And fyi, the TV doesn’t have Dolby Atmos built into the internal speakers like they make it sound it does. You have to add a theatre bar. My advice would be, look at plenty of tvs rather trusting what you read!!
Carlthetrucker
Love my TV
I've had this TV for a few weeks now and I love it. The picture is brilliant and the sound quality amazing. I love all of the features and Google TV is really easy to use. My PS5 looks amazing on this TV and the picture quality is incredible. Well worth the money and highly recommended.
Knobs
Brighter and better performance
The tv is massive upgrade to my previous a84j in terms of brightness and performance cant wait to get the bravia 8 2 later this year fingers crossed sony keep it in the lineup for 2026.
Reedy1987
HDMI FIRMWARE ISSUE
Despite owning the TV for only one month, I regularly experience HDMI handshake issues with my PS5. Resolving the problem often requires a full factory reset, which feels excessive and frustrating for a high-end Sony TV.
BTCW
Great TV ,Poor Sony Service
The TV only lasted a couple of months before it needed to have a new motherboard ,Picture quality is brilliant,but Sony’s service is poor ,we Purchased the 77 inch model but since repair the TV thinks it’s the 55 inch model ,I think Sony should have offered a replacement TV rather than a repair as we didn’t have a TV for all of Christmas ☹️
Unhappy2234
Great TV but no Satellite TV Guide
Overall the TV is great with good picture quality and features. My main complaint is that the TV Guide when using the Satellite receiver does not show any programme details -which is a real pain. This does seem to be a common Sony issue although my previous Sony Bravia TV did not have the same problem.
Davetl
Just great!
I bought this 2 weeks ago and the OLED is fantastic! Great quality
Philip2259
The small print
*Prices correct as displayed but are subject to change.
£2399.00 is the lowest price we have ever charged for this product
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.