Sony 77 Inch K77XR80PU Smart 4K HDR OLED Freeview TV
484/1265£2699.00
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About this product
Sony BRAVIA 8 OLED 4K HDR Google Smart TV (2024) | Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz. Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound from screen technology, our slim and chic OLED TV is designed to blend harmoniously into your living space, the perfect centrepiece in any room. Aesthetic beauty is perfectly matched with bright pure black OLED pictures and cinematic screen sound for unforgettable entertainment. Available in 55, 65 and 77.
The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels! XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended. Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.
On the BRAVIA 8, the screen is the speaker - just like a cinema screen! Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.
Turn your home into a BRAVIA Theatre! Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Centre Sync delivers immersive audio-visual alignment.
Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories. The 4-way stand provides real flexibility. The rechargeable Eco Remote is backlit for movie nights.
Also in the box - Voice Remote Control RMF-TX920U/Remote Control RMT-TX450E, Batteries, AC Power Cord, Operating Instructions, Quick Setup Guide, Tabletop Stand, USB Type-C Cable.
Model number: K77XR80PU.
2024 model.
Dimensions and Weight
- Screen size: 77 inches.
- Size of TV H98.4, W171.3, D3.8cm.
- Size of TV with stand: H101.2, W171.3, D40.5cm.
- Width of TV stand 59.6cm.
- Weight of TV without stand 32.3kg (unpackaged).
- Weight of TV with stand 32.3kg.
- Suitable for wall mounting 300 x 300 bracket.
- Length of cable: 1.5m.
- Packaged size H111.5, W191.2, D19.1cm.
- Packaged weight 44kg.
Screen Technology
- OLED TV Screen.
- 4K display resolution.
- Micro dimming technology improves the contrast by dimming individual sections of the TV screen.
- HDR.
- Dolby Vision.
- HDR10.
- HLG.
- Motion rate 120Hz.
- Viewing angle 178/178 degrees.
- Resolution 3840 x 2160 pixels.
Sound Technology
- Dolby Atmos sound system.
Connectivity
- 2 USB ports and 4 HDMI sockets.
- AV socket.
- Optical connection.
- Built in Wi-Fi.
- Ethernet connection.
- Bluetooth.
Smart TV features
- Voice control - works with Amazon Alexa, built in Google assistant, works with Siri.
- Google TV operating system.
- Compatible with the following smart apps: Now TV, Disney+, Netflix, BBC iPlayer, iTVX, My5, All 4, Amazon Prime, YouTube.
- Internet browser.
Additional features
- Features USB recording.
- Freeview HD digital tuner.
- Freeview (UK) and Saorview (ROI).
- XR processor.
- Sleep timer.
- Parental controls.
- Aerial not required.
Energy efficiency information:
- Energy efficiency class: E.
- Energy consumption per 1000h: 107kWh.
- Energy consumption in high dynamic mode per 1000h: 142kWh.
- Standby power consumption 0.5 watt.
In the box
- TV.
- Voice remote control (requires 2 x rechargeable batteries, included).
- Power cable.
- TV stand.
- Screws.
General information:
- Manufacturer's 1 year guarantee.
- EAN: 4548736159747.
Returns
If you want to return your product once it's been successfully delivered, a non-refundable collection charge of £30 will be applied, unless the product is faulty.
More info about our returns policy can be found here.
Energy efficiency information:
4.4
238 reviews
86%
Recommended this product
Customers Say
The Sony Bravia 8 offers excellent picture quality and a range of features, but sound quality is often criticized. Many users report software issues and setup frustrations.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item. Customers are incentivised to submit product reviews as part of a prize draw.
Excellent Sony
i bought this a week ago a brilliant product and Excellent viewing pitchure and grafics etc
Yog Beari
Great TV
Cracking telly. Would recommend. Need a better soundbar now though!
graham121pm
New Sony Bravia
Tv has a great picture but the sound not so good a bit tiny
Tudie
New bigger tv and clearer picture
I have had this for 2 weeks and am happy with it so far.
Tv55
Great TV
So far so good, very easy to set up. Very clear and sharp picture and very good sound quality.
Scottie x
very good picture qaulity and good features
had this tv a month and happy with my purchase upto now very good product
yosimite sam
Enhanced model
I purchased this model on 28 December 2025 to replace existing Sony model which failed following circa 10 years use. After initial learning curve we have been very pleased with the continued quality of this model and the enhanced quality of picture and sound.
DJFX
Excellent
excellent picture and sound. Have always purchased.excellent Sony for many year as never had any problems
someone else 1
Faulty SONY Bravia 8
SONY Bravia 8: Bouight from John Leiws in Oxford Street store 25 November 2025, registered complaint 3 January 2026, 39 days later. Absolute rubish, an inferior product, as the screen picture continue to intermitently blank out!
Faulty SONY Bravia 8
Amazing tv.
I bought this tv about a month ago and it’s amazing! The picture is amazing, the sound is amazing, easy to setup too. Expensive but worth it for another great Sony product.
Lorr1
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.