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About this product
This freestanding Dimplex Brayford is a traditionally styled electric stove with a black cast iron effect finish and a log effect fuel bed. Its patented Optiflame flame effect can be used independently of its two heat settings, allowing you to create a warm ambience throughout the year.
Customers are generally very pleased with the Dimplex electric stove, praising its realistic flame effect, efficiency, and cozy appearance. However, some have noted issues with noise and remote control functionality.
An AI generated summary based on recent customer reviews
Each review is verified as authentic by our independent third party and we only publish reviews from customers or Argos Testers who have purchased or used the item.
Customers are incentivised to submit product reviews as part of a prize draw.
Design4.7/5
4.719230769230769 of 5
Performance4.6/5
4.64453125 of 5
5 Star
288 of 382288
4 Star
63 of 38263
3 Star
10 of 38210
2 Star
7 of 3827
1 Star
14 of 38214
We found 382 matching reviews:
Good looking fire
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
Bought 2 weeks ago and very pleased with quality and features
Bob, 65 or over, Ludlow
Warm
Rating 3 out of 5
3
Performance
3 of 5
Design
4 of 5
I bought this 2 weeks ago. Warms up really well but is very noisy.
Son, 45 - 54, M Woodhouse
Simplex Bradford electric fire
Rating 5 out of 5
5
Performance
2 of 5
Design
5 of 5
Very pleased with this electric fire. It looks lovely and cosy in my fireplace. The heater makes very little noise and it’s great to have a remote. I would recommend this electric heater
Annie, 65 or over, Essex
Warm and Cosy!
Rating 5 out of 5
5
Performance
5 of 5
Design
4 of 5
Lovely stove fire, just the right size for my fireplace having removed a log burner, flame effect gives a lovely warm cosy feel to the room without the hassle of a real fire. Only down side is the power cable as would have liked it a little longer as I had to have a new socket fitted, however length does seem to be standard on all these types of fires. Recommended.
Mandy78, 55 - 64, Nottingham
Does the job effectively
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
Bought about a month ago and it does its job very efficiently. Gives off a good amount of heating and the flame is very real.
Sophs, 65 or over, Loughborough
Lovely looking fire with a Remote control and a Th
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
I bought this to replace a gas stove and I am thrilled with it ! It is quite realistic and easy to use
Wendy, 55 - 64, East Midlands
Love This Dimplex Stove !
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
Delighted with this electric stove, Simple to use and adds cosiness to my snug. Decided to buy after reading great reviews and I am so pleased with it. Looks very good on my cast iron existing fireplace hearth and love the remote control which turns on and off flame or if heating already set -heat as well. The flame effect is very pleasing and the stove is sturdy plus can be moved easily to another room. I like the fact there is a thermostatic control on the stove . This lovely stove is perfect .
Lindy123, 65 or over, NI
Looks good and is economical
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
I bought my heater last winter and it was perfect for me
Geordie, 65 or over, North Yorkshire
Superb electric fire
Rating 5 out of 5
5
Performance
5 of 5
Design
5 of 5
Really great fire. Quiet, great flame, love it
Abo, 55 - 64, Warwick, UK
Looks good but alternative found-Argos easy refund
Rating 2 out of 5
2
Performance
3 of 5
Design
3 of 5
Looks good but alternative found-Argos easy refund
Stephen, 55 - 64, WestMidlands
You've viewed 10 of 382 reviews
2 of 100
The small print
*Prices correct as displayed but are subject to change.
The customer and brand answers you’ll see above are submitted independently. As we don’t review these answers, we can’t take responsibility for anything they may say. The responses from Argos colleagues are accurate at the time of publishing. For the latest info, you should check the product page.
