4K TV | Go Argos

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4k tv

Join the TV and gaming revolution. 4K Ultra HD takes Full HD and makes it 4x better to deliver dazzling visuals that are sharper, brighter and more vivid. The difference really is crystal clear.

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What is 4K?

4K Ultra HD, sometimes known as UHD, takes television and gaming to a whole new level. It's all in the detail - a 4K television creates images using 8.3 million pixels while a Full HD TV uses just 2 million. That means every image on a 4K TV is 4x more detailed, and all that detail brings to life superior-quality pictures with more depth, more clarity and more colour. It's the ultimate viewing experience.

what are the benefits of a 4k tv?

incredible clarity

With an impressive 3840 X 2160 resolution, 4K Ultra HD televisions don't just give you greater definition. You also get richer, brighter colours, with more depth, making viewing more realistic than ever before.

upscale the everyday

4K Ultra HD televisions can boost standard and Full HD content to near 4K quality. This means you can bring the 4K experience to must-see sporting events, classic movies and breath-taking documentaries straight away.

TV's future

4K is the standard of television to come. 4K content is already available from many broadcasters and streaming services and more content is becoming available all the time. With a 4K Ultra HD TV you'll be set for all the highest-quality new releases.

get closer to the action

Enhance your gaming experience with 4K TV compatible consoles such as Xbox One S and PS4 Pro. Encounter the true visual depth of your games, allowing you to feel fully immersed into the action.

From HD to 4K Ultra HD

Current HD TVs offer a resolution of 1920 X 1080. With 4K Ultra HD TVs almost quadrupling this resolution to an incredible 3840 X 2160, the difference in brightness, colour and definition is clear to see.

Full HD TV Quality

1920 X 1080

4K UHD Quality

3840 X 2160

Ultra HD

Understanding the digital Europe UHD Standards

Not all 4K UHD TVs provide the same viewing experience. TVs that feature the Ultra HD or the Ultra HD Premium logos
offer the 'true' Ultra HD experience.

What is certified UHD?

To qualify as Certified UHD, a TV must meet the full requirements set by Digital Europe. Digital Europe represents the digital technology industry in Europe, choose a TV with their True HD logo to guarantee genuine 4K quality.

  • A full pixel count of 3840 x 2160
  • Use red, green and blue pixels without additional or non RGB pixels
  • Having a full pixel count ensures true UHD 4K clarity
  • Having only red, green and blue sub pixels ensures true UHD 4K colour

What is Ultra HD PREMIUM?

Ultra HD Premium is a certification that is awarded when a TV meets a strict set of Ultra HD standards and performance levels to offer a premium viewing experience.

They have exceptional Ultra HD resolution, over 1 billion colours, wide colour space and High Dynamic Range including peak brightness and black levels for you to enjoy.

What is High Dynamic Range (HDR)?

The next exciting step in picture quality, offering a more cinematic viewing experience. It allows you to make the most out of the evolving quality and technology of 4K TVs. They already offer higher pixels, but with HDR it allows the increased amount of pixels to be of a higher quality too.

It combines enhanced colours with enhanced brightness to create an incredibly vivid and vibrant picture. The images on your screen will appear more realistic and life-like as you get a bigger sense of depth and tone, which will particularly enhance a gaming experience.

What content can I watch in 4K Ultra HD?

A huge range of 4k entertainment content is being developed to take advantage of 4K Ultra HD TV's stunning visual potential.


You can stream or play your favourite films or programmes in 4K. Netflix, Amazon Prime and YouTube offer a variety of free or paid content in the best quality. Or if you still like to purchase DVDs, 4K Blu-ray discs and players offer an amazing viewing experience.

Broadcasting in 4K

Major film studios and broadcasters are rushing to meet the demand for 4K content. BT have launched their 4K Ultra HD sports channel and Sky have launched Sky Q which offers a wealth of 4K programming including movies, dramas, documentaries and sports.

Get boosted quality now

4K Ultra HD televisions will instantly upscale standard and Full HD content, so you can enjoy your favourite programmes in enhanced quality immediately.


Don't just take our word for it. See what our customers think.

  • Philips 55PUS6401 55 Inch 4K Ultra HD TV


    Excellent picture quality and great design TV

    Great TV with fantastic picture quality and sound. The backlights are a fab feature and make our family 'cinema' nights a real treat! The TV was really easy to set up and very easy to navigate. Would recommend - we're very happy :)

    Robbo, 14 September 2016
  • Samsung UE55KU6000 55 Inch UHD HDR Smart LED TV


    Great Picture

    Great picture, 40" screen but despite my wife's reservations, it is physically only the same size as our old LG 32" TV. Plenty of connectivity to attach various devices and sound out to the surround sound system.

    Dave the Dee, 22 October 2016
  • Panasonic 49 Inch DX600B 4K UHD Smart LED TV


    Great 4K TV

    This television had everything that I wanted, I did not want a big screen and this 40" TV is barely larger than my previous Panasonic 32" TV owing to the ultra thin bezel. Picture quality is excellent, even on Standard Definition.

    Steve, 31 May 2016
  • Sony KD49XD7005 49 Inch Android 4K TV


    Fab Picture!

    After several weeks of searching for a new tv finally decided on the Sony XD70 49" and have not been disappointed, looks good and picture is brilliant. Watching in HD, especially nature programmes, makes them look amazing.

    Biddy Ann, 19th October 2016
  • LG 49UH650V 49 Inch Web OS SMART 4K Ultra HD TV


    Excellent Choice

    Love the tv, it's large and shows excellent pictures. It has a smart interface and is brilliant to watch. Happy with my purchase.

    Danny, 8 Feb 2017

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4k Blu-ray Players

Introducing the new way to watch the films you love. Get a cinematic experience in your own home with the fantastic quality of 4k Blu-ray players.

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