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Join the TV and gaming revolution. 4K Ultra HD takes Full HD and makes it 4x better to deliver dazzling visuals that are sharper, brighter and more vivid. The difference really is crystal clear.Shop now
What is 4K?
4K Ultra HD, sometimes known as UHD, takes television and gaming to a whole new level. It's all in the detail - a 4K television creates images using 8.3 million pixels while a Full HD TV uses just 2 million. That means every image on a 4K TV is 4x more detailed, and all that detail brings to life superior-quality pictures with more depth, more clarity and more colour. It's the ultimate viewing experience.
what are the benefits of a 4k tv?
With an impressive 3840 X 2160 resolution, 4K Ultra HD televisions don't just give you greater definition. You also get richer, brighter colours, with more depth, making viewing more realistic than ever before.
upscale the everyday
4K Ultra HD televisions can boost standard and Full HD content to near 4K quality. This means you can bring the 4K experience to must-see sporting events, classic movies and breath-taking documentaries straight away.
4K is the standard of television to come. 4K content is already available from many broadcasters and streaming services and more content is becoming available all the time. With a 4K Ultra HD TV you'll be set for all the highest-quality new releases.
From HD to 4K Ultra HD
Current HD TVs offer a resolution of 1920 X 1080. With 4K Ultra HD TVs almost quadrupling this resolution to an incredible 3840 X 2160, the difference in brightness, colour and definition is clear to see.
Full HD TV Quality
1920 X 1080
4K UHD Quality
3840 X 2160
Understanding the digital Europe UHD Standards
Not all 4K UHD TVs provide the same viewing experience. TVs that feature the Ultra HD or the Ultra HD Premium logos
offer the 'true' Ultra HD experience.
What is certified UHD?
To qualify as Certified UHD, a TV must meet the full requirements set by Digital Europe. Digital Europe represents the digital technology industry in Europe, choose a TV with their True HD logo to guarantee genuine 4K quality.
- A full pixel count of 3840 x 2160
- Use red, green and blue pixels without additional or non RGB pixels
- Having a full pixel count ensures true UHD 4K clarity
- Having only red, green and blue sub pixels ensures true UHD 4K colour
What is Ultra HD PREMIUM?
Ultra HD Premium is a certification that is awarded when a TV meets a strict set of Ultra HD standards and performance levels to offer a premium viewing experience.
They have exceptional Ultra HD resolution, over 1 billion colours, wide colour space and High Dynamic Range including peak brightness and black levels for you to enjoy.
What is High Dynamic Range (HDR)?
The next exciting step in picture quality, offering a more cinematic viewing experience. It allows you to make the most out of the evolving quality and technology of 4K TVs. They already offer higher pixels, but with HDR it allows the increased amount of pixels to be of a higher quality too.
It combines enhanced colours with enhanced brightness to create an incredibly vivid and vibrant picture. The images on your screen will appear more realistic and life-like as you get a bigger sense of depth and tone, which will particularly enhance a gaming experience.
What content can I watch in 4K Ultra HD?
A huge range of 4k entertainment content is being developed to take advantage of 4K Ultra HD TV's stunning visual potential.
VIDEO PLAYBACK IN 4K
You can stream or play your favourite films or programmes in 4K. Netflix, Amazon Prime and YouTube offer a variety of free or paid content in the best quality. Or if you still like to purchase DVDs, 4K Blu-ray discs and players offer an amazing viewing experience.
Broadcasting in 4K
Major film studios and broadcasters are rushing to meet the demand for 4K content. BT have launched their 4K Ultra HD sports channel and Sky have launched Sky Q which offers a wealth of 4K programming including movies, dramas, documentaries and sports.
Get boosted quality now
4K Ultra HD televisions will instantly upscale standard and Full HD content, so you can enjoy your favourite programmes in enhanced quality immediately.
4k The New Way to Play
See for yourself what difference HDR makes.
What consoles support 4K?
The most powerful and latest console from Playstation. Experience spectacular graphics with visual precision and enhanced game play for sharp and smoother on-screen action. Watch as games come alive with incredibly life-like details, giving you a gaming experience like never before.
Xbox One S
A step up from the Xbox One. Get richer, more luminous colours, with a greater contrast ratio between lights and darks allowing true visual depth to be brought out. And with the addition of a 4K Blu-ray player built in, you can take a break from gaming and watch all your favourite films instead.
IS 4K REALLY WORTH INVESTING IN?
Don't just take our word for it. See what our customers think.
Philips 55PUS6401 55 Inch 4K Ultra HD TV
Excellent picture quality and great design TV
Great TV with fantastic picture quality and sound. The backlights are a fab feature and make our family 'cinema' nights a real treat! The TV was really easy to set up and very easy to navigate. Would recommend - we're very happy :)Robbo, 14 September 2016
Samsung UE55KU6000 55 Inch UHD HDR Smart LED TV
Great picture, 40" screen but despite my wife's reservations, it is physically only the same size as our old LG 32" TV. Plenty of connectivity to attach various devices and sound out to the surround sound system.Dave the Dee, 22 October 2016
Panasonic 49 Inch DX600B 4K UHD Smart LED TV
Great 4K TV
This television had everything that I wanted, I did not want a big screen and this 40" TV is barely larger than my previous Panasonic 32" TV owing to the ultra thin bezel. Picture quality is excellent, even on Standard Definition.Steve, 31 May 2016
Sony KD49XD7005 49 Inch Android 4K TV
After several weeks of searching for a new tv finally decided on the Sony XD70 49" and have not been disappointed, looks good and picture is brilliant. Watching in HD, especially nature programmes, makes them look amazing.Biddy Ann, 19th October 2016
LG 49UH650V 49 Inch Web OS SMART 4K Ultra HD TV
Love the tv, it's large and shows excellent pictures. It has a smart interface and is brilliant to watch. Happy with my purchase.Danny, 8 Feb 2017
Shop 4K TVs by brand
4k Blu-ray Players
Introducing the new way to watch the films you love. Get a cinematic experience in your own home with the fantastic quality of 4k Blu-ray players.
Sound bars give you incredible sound quality in a sleek, discrete design.
For the ultimate cinematic experience in the comfort of your own home.
Enjoy your own personal DVD collection with a DVD player.
Connect your TV to a variety of devices to watch everything on the big screen.
Get the best view with a space-saving wall bracket for your new TV.