Welcome to Emma's Diary
Explore Emma's Dairy benefits
Taking the first steps into parenthood? At Emma's Diary you can track each step of your journey, access expert pregnancy tips, claim free pregnancy and baby products, get exclusive offers, and much more...
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Supporting you every step of the way
Emma's Diary has been giving parents-to-be expert advice for nearly 35 years - supporting every stage of their journey into parenthood. At Emma’s Diary you can access everything from medical information to baby name inspiration and handy product guides.
Access freebies
Join Emma's Diary today to claim your FREE freebies, hand-picked for you to try during your pregnancy and for when your baby arrives. Just sign up online or via the Emma’s Diary app, and pop into Argos and pick up your goodies.
*Gift packs and samples may vary.
Join the Club
If you’re pregnant or a new parent, becoming a member of the Emma's Diary Club will give you access to lots of benefits; from weekly emails tailored to your stage of pregnancy to a week-by-week pregnancy app, freebies and exclusive offers on baby essentials.
Exclusive pregnancy content with Emma’s Diary
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Claim free pregnancy & baby products
Claim exclusive discounts, free packs, and vouchers for you and your baby.
Free week-by-week pregnancy & baby app
Explore weekly guidance, tips, and expert advice based on your pregnancy stages.
Weekly emails based on your parenthood milestone
Get weekly emails to stay on top of your health and wellbeing game on this special parenthood journey.
Huge savings on baby essentials
Special discounts and expert product recommendations on all mum and baby essentials.
Frequently asked questions about Emma's Diary
What is Emma's Diary?
Emma's Diary is comprehensive parenting support club. It provides pregnancy tips, baby advice, freebies, and exclusive benefits for expecting parents and new mums.
How can I join Emma's Diary?
You can register for Emma's Diary club on their website or if you are an iOS user, you can sign-up on their mobile app.
Where can you get Emma's Diary packs from?
You can get your Emma's Diary packs from your nearest Argos store.
How to collect Emma's Diary pack from Argos?
You can collect the Emma's Diary pack from Argos by visiting the nearest Argos store after you have successfully downloaded the voucher from Emma's Diary app or website. You can simply scan the voucher at the store and collect the freebie.
How many Emma's Diary packs can you claim?
You can collect a total of 2 Emma's Diary freebie packs throughout your pregnancy. One pack can be claimed during your pregnancy, and the other can be collected when the baby has arrived.
Discover more inspiration
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Baby essentials
From baby feeding to baby safety essentials, here are all the products to help you get ready for the new arrival.
Baby monitor guide
Find the best monitor to ensure your little one is safe and comfortable.
Baby safety and healthcare
Find all you need to create a safe and healthy environment at home for your little one.
