Introduction to Hair straighteners

Hair straighteners are perfect for giving your hair a beautifully polished, shiny finish. Whether you want poker straight hair, straight hair with shape, or you want to create curls and waves, we have something for everyone in our extensive range.

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This guide explains some of the features to look for when choosing your new straighteners.

Ceramic straighteners

Ceramic plates have a really smooth surface, so they glide easily through the hair to give a glossy, high-shine finish.

Heat-up time

The length of time it takes before straighteners are ready to use after being switched on. Straighteners with a high top temperature and a fast heat-up time also recover heat more quickly during use, for a consistent high temperature.

Ionic straighteners

An ionic system releases a stream of balancing ions to eliminate static and frizz, and enhance the hair condition to give a smooth, shiny finish.
Best for curling If you want to create curls and movement in your style, look for a straightener with a curved housing. This will help you to create a smooth, rounded shape as your hair passes around the body of the straightener.


Straighteners with a high top temperature generally have a more powerful heating element and give more professional results.
Travel straighteners For great styling on the go or while travelling, choose cordless travel hair straighteners. Fully portable these hair curlers work on disposable gas energy cells.

Variable temperature

The top temperature on a straightener is not always suitable or necessary for all hair types. Choosing a straightener with variable heat allows you to adjust the temperature to suit your hair type and minimise damage.

Worldwide voltage

Straighteners with worldwide voltage can be used anywhere in the world without compromising on performance.
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