Welcome to the World of
Spark their imagination and unlock their potential to be anything they want, from an Astronaut to a Princess with Barbie. With Barbie dolls, games, play sets, houses and more, create limitless adventures and endless stories in the world of Barbie.
Bring the magic of Barbie Dreamtopia's Sweetville Kingdom and her make believe world to life with Dreamtopia Dolls and Playsets.Shop Now
Barbie World of Chelsea
With so many possibilities for fabulous play, Chelsea doll and her friends can play out so many fun stories! Chelsea doll also has her new clubhouse, the ultimate backyard getaway!Shop Now
Barbie Houses & Vehicles
Barbie's house is home to so many storytelling opportunities! Fabulous toys, vehicles, furniture and modern accessories to decorate to suit your style and your stories.Shop Now