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Professional camera guide

Create breathtaking work

Looking to take your photography to a whole new level? Whether you're a seasoned pro or just starting to create your portfolio, we'll help you pick the perfect camera to show off your talent and skill.

What to look for

Superb image quality

Large image sensors make shots sharp and virtually grain-free, and are also better suited to low light conditions. Full-frame sensors are twice as big as APS-C sensors, and are considered a must by some professionals.

Total creative control

Once you know your way around a shoot, you're going to want more control than ever. Using full manual controls means you can get the most out of your camera and will afford you more creative control.

Action shots

Sports, news, wildlife - all require the ability to capture fleeting moments. Look for a camera with a higher fps rate or "continuous shooting" rate (5fps would mean 5 photos per second), and minimal shutter-lag.

Interchangeable lenses

DSLRs and mirrorless cameras do come with a standard lens, but these cameras also give you the flexibility of swapping to other lenses for more specialised shots.

View the lenses guide

High accuracy

DSLRs have an optical viewfinder, letting you see through the lens, while mirrorless cameras have a digital one. Whichever you prefer, using autofocus points can make the difference between a sharp image and a lost opportunity.

Moving pictures

More and more pros are being asked if they can do video on a photoshoot, so bring clients the best of both worlds by using a versatile camera. Many DSLR and mirrorless have the ability to shoot in 4K, giving you amazing quality footage.

The professional's choice

Why we love it

If you're serious about taking expert shots, a DSLR camera is the premium choice for high-quality photography - ideal for printing or photo editing. You can change lenses and manual settings to give you full control over each shot, plus their fast start-up, continuous shooting and minimal shutter-lag make DSLRs ideal for action shots.

Shop all DSLR cameras

What's the best DSLR camera?

Mirrorless - the pro on the go

Why we love it

Mirrorless cameras boast many of the impressive features and high image-quality of a DSLR, but packed into a lighter, more compact design – ideal for taking high quality images on the go. You can change manual controls, swap lenses and add filters for more creative photography. Great autofocus means many models also let you shoot good quality video, too.

Shop all mirrorless cameras

What's the best mirrorless camera?

Drones - a whole new perspective

Why we love it

Join the world of aerial photography with a drone. Many can capture photos and videos by themselves with GPS and programmable flight, while selected drones feature full 360 degree cameras for incredible panoramic views - perfect for weddings and property. Have a moving subject? Some drones can track and follow targets, making them ideal for videographers.

Shop all professional drones

What's the best drone for photography?

Does brand matter?

Not especially. It’s better to focus on finding a camera with the features that are important to you and seeing who can offer that. However, it's worth considering that with DSLR or mirrorless cameras you'll want to be able to change lenses, and these are usually brand specific. Make sure the brand has what you want in their offering of compatible lenses before you buy (leading brands will have a good range).

Complete your kit

More great advice

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