How to choose the best towel for your bathroom
Find the best towels for you with this handy guide.Shop all towels
Our guide to towels
Looking to swap out your regular bath towels for something more luxurious? From Egyptian cotton to zero twist, there are a range of types, materials, sizes and weights to choose from.
What is GSM?
GSM or grams per square metre is the measurement used to describe a towel’s thickness. Towels with a higher GSM are generally thicker and more absorbent than those with lower GSM weights. So, if you prefer a heavier, plusher towel, opt for anything above 450gsm.
Bath towels come in a variety of sizes, ranging from face cloths of 30 x 30 cm to bath sheets measuring 150 x 100 cm. There are some additional size choices available, including beach towels gym towels, and baby towels.
Types of towels
How soft, strong or absorbent a towel is, depends on its construction. Here are some of the different types of towel available:
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Caring for your towels
When you buy new towels, remember to wash and dry them first. This will remove any loose fibres or coatings left from the manufacturing process.
Better cotton initiative
The Better Cotton Initiative (BCI) promotes the cultivation of cotton which is more economically, environmentally and socially sustainable. All our towels are made from BCI cotton which is grown by farmers with less water, less fertilisers and less pesticides.