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How to choose the best towel for your bathroom

Find the best towels for you with this handy guide.

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Towel buying guide.
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Our guide to towels

Looking to swap out your regular bath towels for something more luxurious? From Egyptian cotton to zero twist, there are a range of types, materials, sizes and weights to choose from.

What is GSM?

GSM or grams per square metre is the measurement used to describe a towel’s thickness. Towels with a higher GSM are generally thicker and more absorbent than those with lower GSM weights. So, if you prefer a heavier, plusher towel, opt for anything above 450gsm.

Towel sizes

Bath towels come in a variety of sizes, ranging from face cloths of 30 x 30 cm to bath sheets measuring 150 x 100 cm. There are some additional size choices available, including beach towels gym towels, and baby towels.

    Face towel size - W30cm / L30cm

    Typically square in shape, these small towels are used for drying the face.

    Hand towel size - W50cm / L90cm

    Used for drying hands after washing, this towel is found close to the sink in a bathroom.

    Bath towel size - W70cm / L130cm

    The standard size towel used for drying the body after a shower or bath.

    Bath sheet size - W100cm / L150cm

    Like bath towels but bigger, bath sheets offer greater coverage and absorbency than other towels.

    Types of towels

    How soft, strong or absorbent a towel is, depends on its construction. Here are some of the different types of towel available:

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      100% cotton pile

      These bath towels are made from 100% cotton with a medium 450gsm thickness. Not only are they soft to the touch but they're also lightweight and absorbent - perfect for everyday use.

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      100% cotton zero twist pile

      These bath towels feel luxuriously thick while still being lightweight against the skin. They’re made from cotton with a zero-twist pile, making them soft and absorbent, yet quick to dry.

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      100% Egyptian cotton pile

      These bath towels are woven from Egyptian cotton, which is known for its superior strength, durability and softness. Weighing in at 650gsm, they’re extra thick and highly absorbent.

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      Children's towels

      Children’s towels are available in many fun and colourful designs. One of the most popular types is a hooded towel. These towels are great for keeping kids cosy and dry after a bath or splash around in the pool.

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      Guest towels

      It’s often good to have some extra towels in the house, just in case guests drop by. Try to choose ones that are a different colour or pattern from your everyday towels, so guests know which to use. Lay them out neatly on top of a guest room bed, ready for when they arrive.

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      Sport towels

      It's good to have some separate towels to use after exercise or workouts. If you're taking a towel with you to the gym, look for something that's lightweight and easy to take on the go, as well as quick to dry so it doesn't leak too much water in your bag.

      Top picks - towels

      Caring for your towels

      When you buy new towels, remember to wash and dry them first. This will remove any loose fibres or coatings left from the manufacturing process.

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        How to wash towels

        To keep towels in top condition, use a colour-care laundry detergent without optical brighteners and only wash towels of the same colour together. Fabric conditioners can make towels less absorbent over time, so use them sparingly and not in every wash.

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          How to keep towels soft

          Towels can lose their softness due to regular use and washing. To maintain that fluffy feel, tumble dry them on a low heat setting, or line dry and finish them off in the tumbler.

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            Towel storage

            Once you’ve chosen your towels, you’ll need somewhere to store them. There are lots of options. Many prefer to stack them in cabinets or on open shelves. However, if space is limited, towel rings and wall racks may prove to be more practical.

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            Better cotton initiative

            The Better Cotton Initiative (BCI) promotes the cultivation of cotton which is more economically, environmentally and socially sustainable. All our towels are made from BCI cotton which is grown by farmers with less water, less fertilisers and less pesticides.

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