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How to choose a perfume or aftershave

Fragrances to make you smell great and feel good.

How to choose a perfume or aftershave. Fragrances to make you smell great and feel good.

What is the difference between perfume and parfum?

The truth is there is no difference. They are one and the same. Parfum is simply the French word for perfume, so they are used interchangeably. However, there are several types of perfume, and that tends to be where the confusion starts. If you want to know what the difference is between perfume and eau de parfum, or between eau du parfum and eau du toilette, take a look at the explanations below.

    What is Parfum?

    Perfume, parfum or pure perfume is the highest quality fragrance with between 20-40 percent fragrance concentration. In simple terms, the higher the concentration of fragrance, the longer you will be able to smell it on your skin. Pure perfume has such a high concentration of fragrance oils that you don't need to apply a lot, with the scent lasting around 6-8 hours. However, this quality and longevity also means they are the most costly when it comes to price.

      What is Eau de Parfum?

      Eau de parfum is the next step down in the fragrance category, and tends to have between 10-20 percent fragrance concentration. Most typically these sit around the 15 percent mark. These can still 'pack a punch' in the fragrance department and the scent will usually last around 4-5 hours, this in turn making them generally a cheaper option than pure perfume.

      What is Eau de Toilette?

      Eau de toilette sits below eau du parfum in the scent strength scale with between 5-15 percent fragrance concentration, meaning it tends to last around 2-3 hours. They are a common daily wear perfume and tend to be more affordable for this reason, making them the bestselling perfume type in the UK.

      What is Eau de Cologne?

      Eau de colognes are typically used to freshen up. With a gentle fragrance concentration of between 2-5 percent, they tend to last around 2 hours.

      What is Eau Fraiche?

      Eau fraiche perfumes are very delicate in their composition and have the lowest fragrance concentration; normally between 1-3 percent. Like eau de colognes, they only last for up to 2 hours.

      What are the different notes in perfume?

      Simply put, the notes in perfumes are the way we describe the different scents that a perfume has. There are 3 classes, top notes, heart notes and base notes.

        Top notes

        Top notes

        Top notes are what you smell first on your skin once you have applied a fragrance. They don't last for long and will typically fade once dry.

          Heart notes

          Heart notes

          You will notice heart notes once the initial spray has evaporated. They combine with the base notes to form the full scent of the fragrance.

            Base notes

            Base notes

            Base notes provide the long-lasting scent once the initial spray has worn off and tend to be the most memorable scents of a specific fragrance.

              Fragrance families

              Fragrance families are how we group various perfumes and aftershaves into categories that contain distinctive characteristics. Some fragrances will fit into one particular category, whilst most will draw on elements from 2 or even 3 of them.

                Floral

                Floral

                The most popular and most feminine of the fragrance families. Perfumes of this family will tend to give off a scent of freshly cut flowers and have a powdery note to them.

                Common floral notes:

                • Rose
                • Lily
                • Jasmine
                Fruity.

                Fruity

                Typically combined with floral, fresh or woody fragrance families, fragrances in the fruity family have an uplifting and zesty aroma about them.

                Common fruity notes:

                • Grapefruit
                • Peach
                • Apple
                Oriental.

                Oriental

                Fragrances in the oriental family tend to have a rich and seductive aura. Their spicy and musky scents make them an ideal eveningwear essential.

                Common oriental notes:

                • Cinnamon
                • Vanilla
                • Clove
                Woody

                Woody

                The woody family is generally the most masculine of all the families. Fragrances in this group tend to have an aromatic warmth, combined with a deeper earthy scent.

                Common woody notes:

                • Sandalwood
                • Patchouli
                • Cedar
                Fresh.

                Fresh

                The fresh fragrance family produces the most refreshing scents. Crisp and cool, they draw on herbal, citrussy notes, to create a soft summery splash.

                Common fresh notes:

                • Lemon
                • Bergamot
                • Rosemary
                Still unsure?

                Still unsure?

                If you're still looking for that perfect scent, or are looking to try something new, our smaller sized perfumes are a great way to discover new fragrances.

                If you've already found your signature scent, our larger sized bottles are an ideal way to make sure you never run out!

                 

                  Our favourite perfume for women

                  Shop all ladies perfume

                  Paco Rabanne Lady Million Empire Eau de Parfum - 30ml

                  Paco Rabanne Lady Million Empire Eau de Parfum - 30ml

                  Fragrance family: Fruity/Floral

                  Who's it for? Leading ladies

                  This addictive feminine fragrance radiates power and success with its fruity floral aroma.

                  Guess by Marciano Eau de Parfum - 100ml

                  Guess by Marciano Eau de Parfum - 100ml

                  Fragrance family: Fruity/Floral

                  Who's it for? Luxury lovers

                  This delectable, rich perfume, combines an intense zestiness with decadent, warm, floral notes.

                  Ariana Grande Thank U, Next Eau de Parfum - 50ml

                  Ariana Grande Thank U, Next Eau de Parfum - 50ml

                  Fragrance family: Floral

                  Who's it for? Trend setters

                  Playful and sassy, this delicate, juicy fragrance is bursting with sweet florals and a touch of attitude.

                  Ted Baker Sweet Treats Polly Eau de Toilette - 100ml

                  Ted Baker Sweet Treats Polly Eau de Toilette - 100ml

                  Fragrance family: Fruity/Floral

                  Who's it for? Hopeless romantics

                  Floral, fruity and flirtatious, this eau de toilette emits an aura of glamour and sophistication.

                  Coming soon!

                    Victoria Secret Tease Eau de Parfum Spray - 50ml

                    Victoria Secret Tease Eau de Parfum Spray - 50ml

                    Fragrance family: Fruity/Floral

                    Who's it for? Flirtatious femmes

                    This unique, seductive perfume, combines carefully selected fruity and floral elements, that enhance individuality.

                    Jimmy Choo Illicit Eau de Parfum - 100ml

                    Jimmy Choo Illicit Eau de Parfum - 100ml

                    Fragrance family: Floral/ Oriental

                    Who's it for? Bold cosmopolitans

                    Effeminate and hypnotic, this fragrance arouses the senses with its spirited oriental and elegant floral notes.

                    Beyonce Heat Eau de Parfum - 100ml

                    Beyonce Heat Eau de Parfum - 100ml

                    Fragrance family: Woody/Floral

                    Who's it for? Fiery spirits

                    Warm and radiant, this stylish fragrance embodies the confidence and sensuality of modern women.

                    Kate Spade in Full Bloom Eau de Parfum - 50ml

                    Kate Spade in Full Bloom Eau de Parfum - 50ml

                    Fragrance family: Floral/Fresh

                    Who's it for? Laid-back ladies

                    A gentle and youthful perfume, that captures natural floral tones and weaves them with playful fresh twists.

                    Lancome Idole Eau de Parfum - 25ml

                    Lancome Idole Eau de Parfum - 25ml

                    Fragrance family: Fruity/Floral

                    Who's it for? Defiant dreamers

                    Kaleidoscopic in design, powerful yet sensual fruity and floral notes, intertwine to harness the essence of the wearer.

                    Paco Rabanne Olympea Eau de Parfum - 50ml

                    Paco Rabanne Olympea Eau de Parfum - 50ml

                    Fragrance family: Fresh/ Oriental

                    Who's it for? Chic goddesses

                    A harmonious bond between earthy blooms and divine oriental tones, create this iconic and irresistible perfume.

                    Rihanna Riri Eau de Parfum - 50ml

                    Rihanna Riri Eau de Parfum - 50ml

                    Fragrance family: Fruity/Floral

                    Who's it for? Icon idolisers

                    Inspired by the Caribbean climate, this exotic and floral fragrance is a bold and empowering statement of femininity.

                    DKNY Be Del Flower Pop Violet Eau de Toilette - 50ml

                    DKNY Be Del Flower Pop Violet Eau de Toilette - 50ml

                    Fragrance family: Floral/Woody/Oriental

                    Who's it for? Joy seekers

                    A fresh, vibrant scent that encapsulates floral, woody and oriental aromas to create this fun and flirtatious fragrance.

                    Our favourite perfume for men

                    Shop all mens perfume

                    Paco Rabanne 1 Million Lucky Eau de Toilette - 50ml

                    Paco Rabanne 1 Million Lucky Eau de Toilette - 50ml

                    Fragrance family: Woody

                    Who's it for? Luxury lovers

                    This invigorating and luxurious fragrance combines both sweet and punchy woody notes.

                    Lacoste Bleu Eau de Toilette - 30ml

                    Lacoste Bleu Eau de Toilette - 30ml

                    Fragrance family: Fresh

                    Who's it for? Sophisticated gents

                    Oozing sophistication and style, this eau de toilette features elegant fresh notes that are cool and refreshing.

                    Christian Dior Sauvage Parfum - 60ml

                    Christian Dior Sauvage Parfum - 60ml

                    Fragrance family: Woody

                    Who's it for? Rich indulgers

                    Spicy, luscious and spirited. This parfum captivates the magic of twilight with woody and smoky accents.

                    Terres D'Hermes Eau de Toilette - 100ml

                    Terres D'Hermes Eau de Toilette - 100ml

                    Fragrance family: Woody

                    Who's it for? Modern visionaries

                    Mysterious and elemental, this peppery, dry fragrance provides a poetic and masculine scent.

                    Hugo Boss Bottled Night Eau de Toilette - 50ml

                    Hugo Boss Bottled Night Eau de Toilette - 50ml

                    Fragrance family: Woody

                    Who's it for? Classy charmers

                    Opulent and seductive, this eau de toilette exudes edgy masculinity with its intense and aromatic scent.

                    Carolina Herrera 212 Men Sexy Eau de Toilette - 100ml

                    Carolina Herrera 212 Men Sexy Eau de Toilette - 100ml

                    Fragrance family: Woody/Oriental

                    Who's it for? Success seekers

                    Warm, energetic, magnetic. This exciting fragrance delivers a deep, musky aroma that is bound to leave an impression.

                    Joop Homme Eau de Toilette - 125ml

                    Joop Homme Eau de Toilette - 125ml

                    Fragrance family: Oriental

                    Who's it for? Spontaneous individuals

                    A bold, fiery scent embodying the complexity of the male persona. Oriental notes make a timeless statement.

                    Jean Paul Gaultier Le Male Eau de Toilette - 125ml

                    Jean Paul Gaultier Le Male Eau de Toilette - 125ml

                    Who's it for? Fans of a classic

                    This warm masculine fragrance stands out from the crowd with its world famous unique scent.

                    Ted Baker Tonics Copper Eau de Toilette - 100ml

                    Ted Baker Tonics Copper Eau de Toilette - 100ml

                    Fragrance family: Fresh

                    Who's it for? Trend setters

                    Dare to be different with this stylish eau de toilette. Dynamic and intense fresh notes create a mysterious feel.

                    Coming soon!

                      Paco Rabanne Ultraviolet Man Eau de Toilette - 50ml

                      Paco Rabanne Ultraviolet Man Eau de Toilette - 50ml

                      Fragrance family: Oriental

                      Who's it for? Stand-out spirits

                      Exuding confidence and masculinity, this smooth oriental fragrance is bound to draw attention.

                      Versace Eros Eau de Toilette - 50ml

                      Versace Eros Eau de Toilette - 50ml

                      Fragrance family: Fruity/Floral

                      Who's it for? Fresh fellas

                      Vibrant and captivating, this intense masculine fragrance intrigues and entices the senses.

                      Joop Homme Kings of Seduction Black Eau de Toilette - 125ml

                      Joop Homme Kings of Seduction Black Eau de Toilette - 125ml

                      Fragrance family: Oriental/Woody

                      Who's it for? Captivating characters

                      This alluring, mystical scent has sweet oriental notes fused with soft woody tones, to enchant those around you.

                      Unisex fragrances are designed with both men and women in mind, so they smell great on everyone. Here are some of our fave gender-neutral fragrances.

                        Gucci Memoire D'une Odeur Eau de Parfum - 40ml

                        Gucci Memoire D'une Odeur Eau de Parfum - 40ml

                        Fragrance family: Floral/Woody

                        Who's it for? Enigmatic individuals

                        Vibrant and sophisticated, this eau de parfum exudes timeless style with its deep and irresistible scent.

                        Tom Ford Costa Azzurra Acqua Eau de Toilette - 50ml

                        Tom Ford Costa Azzurra Acqua Eau de Toilette - 50ml

                        Fragrance family: Fruity/Woody

                        Who's it for? Laid-back characters

                        This invigorating and crisp fragrance will transport you to warm beaches with its cool summery aroma.

                        Calvin Klein CK Be Eau De Toilette - 100ml

                        Calvin Klein CK Be Eau De Toilette - 100ml

                        Fragrance family: Fresh/Woody/Oriental

                        Who's it for? Stylish minimalists

                        This minimal and modern eau de toilette combines fresh, spicy scents in a classic, timeless way.

                        Tom Ford Black Orchid Eau de Parfum - 50ml

                        Tom Ford Black Orchid Eau de Parfum - 50ml

                        Fragrance family: Floral/Woody

                        Who's it for? Luxury lovers

                        Opulent and seductive, this unisex fragrance radiates a rich and dramatic aroma.

                        All about aftershave

                        What is aftershave?

                        Aftershave is simply the product you apply after you have shaved. When you shave, it can also remove pieces of the top layer of the skin, leaving it damaged. Applying aftershave helps your skin to recover afterwards.

                        What does aftershave do?

                        There are two main purposes that aftershave has. Firstly, it heals your face post-shave. It contains an astringent which helps to reduce your chances of developing a bacterial infection from any cuts you may get whilst shaving. Secondly, it has hydrating properties that prevent your skin from drying out. The nice fragrances they also have are just the bonus!

                        Our favourite aftershaves

                        Davidoff Cool Water for Men Aftershave - 75ml

                        Davidoff Cool Water for Men Aftershave - 75ml

                        Fragrance family: Fresh

                        Who's it for? Casual wearers

                        A fresh, vitalizing aftershave lotion designed to soothe and calm your skin and leave you smelling great.

                        Joop! Homme Aftershave - 75ml

                        Joop! Homme Aftershave - 75ml

                        Fragrance family: Floral/Woody

                        Who's it for? Stand-out individuals

                        Deep and sensual, this aftershave splash relaxes and relieves post-shave skin so you are evening ready.

                        David Beckham Instinct Aftershave - 50ml

                        David Beckham Instinct Aftershave - 50ml

                        Fragrance family: Oriental

                        Who's it for? Sophisticated gents

                        Classic and masculine, this stylish and sensuous aftershave lotion freshens and protects your skin after shaving

                        Health & beauty haven

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