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Taking the first steps into parenthood? Emma's Diary is packed with expert advice, answers to questions and much more.

A supporting hand

Emma's Diary has been giving parents-to-be friendly expert advice for nearly 25 years - supporting every stage of their journey into parenthood. Not only are they an alliance partner of the Royal College of Midwives, but all of their pregnancy and baby medical information is verified by the Royal College of GPs.

Get ready for your new arrival

Join Emma's Diary today to claim your FREE Emma's Diary gift packs full of BIG brand products and samples, hand-picked for you to try during your pregnancy and for when your baby arrives. Just sign up online or via the Emma’s Diary app, download your vouchers, and take your gift pack vouchers to any Argos store.
*Gift packs and samples may vary.

Join today

If you are pregnant or a new parent, becoming a member of Emma's Diary will give you access to a wealth of information and advice. Enjoy lots of benefits from weekly emails tailored to your stage of pregnancy to a week-by-week pregnancy APP with personalised journal.

Benefits at a glance

FREE Emma’s Diary gift packs.

FREE Emma’s Diary gift packs

Week-by-week pregnancy app.

Week-by-week pregnancy app

Photobook voucher worth £15.

Photobook voucher worth £15

Weekly tailored emails.

Weekly tailored emails