Discover a world of activities that’ll boost your little one's muscle, brain and social skills.Shop all educational toys
Hello, Fundamentally Children
Fundamentally Children are a dedicated team of professionals who promote the value of play in healthy childhoods. Endorsed by The Good Toy Guide, we couldn’t think of anyone better to partner up with, to show how learning through play can develop children's key skills.
What are the areas of child development?
A child’s growth can be split into specific areas, with each one focusing on particular skills, such as core muscles, hand-eye coordination, memory and communication. Every child will learn differently but there are lots of ways, especially through play, to encourage them.
Development stages by age
12 - 24 months
Your little one is on the move, eager to explore their surroundings. Encourage a variety of activities like running and jumping, to build muscle strength. Drawing and painting will refine skills that’ll help with everyday tasks. Whilst singing and reading encourages their language and creativity.
Quick shop for 12-24 months
2 - 3 years
You may be hearing a lot of ‘why’ questions now. Be patient as your child tries to make sense of the world around them. They’ll still enjoy independent play but will begin to interact with others – enhancing their social, language and creative skills.
Quick shop for 2-3 years
4 - 5 years
How have they grown so fast? Dressing themselves, improving their vocabulary and increasing their memory and attention span. You’ll soon see how the skills they’ve been developing in their early years will aid them as they now start school.