Use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.
HSTS Pixel

Between prepping the baby gear to setting up the dream nursery, it's easy to miss out on small but important things. To make it easier for you, we've streamlined the information along with must-haves you'd need for the new arrival.

Pregnancy and preparing for baby's arrival

mma's diary written on a an image of a pregnant woman in blue.

Emma's Diary

Join the club.
Emma's Diary has been giving parents-to-be friendly expert advice for nearly 25 years - supporting every stage of their journey into parenthood and beyond.

A baby playing with Baby Einstein Glow & Discover light bar activity station.

Baby toys

Early learning and sensory toys are a great way to stir their senses, awake imaginations and make playtime and tummy time fun.

Parents looking at their newborn in the car seat.

Baby car seats

Essential for bringing baby home from hospital. Available separately or choose an all-in-one travel system.

Parents walking while taking their baby out in a Cosatto Wow 3 Pram and Pushchair.

Pushchairs and prams

For when you want to enjoy some fresh air with your baby. Until they are able to sit up by themselves, they can lie flat in a pushchair.

A mother using a baby carrier to carry her baby.

Baby carriers

Baby carriers bring your child close to you, while leaving your hands free. So you can do your shopping and all kinds of jobs while bonding with baby.

Baby feeding essentials

A breasft-feeding pump and a bottle on a table.

Breast pumps

Breast pumps allow mums to express milk when it works for them, whether they're on the go or getting some sleep.

A mother feeding a baby using a Tommee Tippee natural start anti-colic baby bottle.

Bottles, sterilisers and warmers

Bottle feeding or expressing? Starter kits are just the thing as they have everything you'll need.

A mom in a brownish maternity top.

Nursing clothes

Comfortable and discreet, these easy to button up tops and dresses make breastfeeding easier.

A set of grey nusring chair, basket and a foot stool.

Nursing chairs

Designed to support you while you hold your baby, a nursing chair is a comfy place for late night feeds and rocking your little one to sleep.

Back of a father holding the newborn baby over the shoulder.

Bibs and muslins

Newborns make a lot of mess. So having a bib can protect their clothing, and muslin squares help in cleaning up spills and wiping baby's mouth after feeding.

Baby sleep and nursery ideas

A baby  having fun while bathing in the baby bath tub placed in a large bath tub.

Baby baths

Baby baths offer newborns the support they need and mean you won't have to stoop over the edge of your full-sized tub to wash your baby.

A father playing with a baby while also changing their clothes.

Baby changing

Keeping everything you need handy in a changing station. And, when you're on-the-go, opt for a changing bag to keep your essentials organised and a changing mat for easy clean ups.

A mother sleeping next to a baby in a bedside crib.

Moses baskets and cribs

Our range of Moses baskets and cribs are lightweight, portable and easy to move around and settle baby down nearby.

Baby sleeping bag.

Sleepsuits, pyjamas and sleeping bags

Keep them cosy at bedtime with some snuggly sleepwear and a baby blanket or sleeping bag.

A Cloud B CloudBox story telling nightlight projector on a table.

Nightlights and projectors

These nighttime companions help to create a calming environment that can help soothe and settle your baby back to sleep.

A mother checking her baby through a Motorola Nursery VM35 2 video monitor.

Baby monitors

Designed to give you peace of mind, a baby monitor lets you keep track of your baby from another room.

Baby health and safety essentials

A parent checking their baby's temperature using a thermometer.


A reliable way to check if your baby's got a fever, thermometers will let you know whether it's nothing to worry about or something to get checked by a Doctor or Nurse.

A mother using a nasal aspirator to clean her baby's nose.

Nasal aspirators

A handy tool to help your baby when they've got a stuffy nose. A nasal aspirator can relieve bunged up noses by quickly, gently and quietly removing mucus from your baby's nose.

A baby holding a white safety gate.

Child safety gates

As your baby grows and begins to crawl and walk, these handy, easy-to-fit baby gates make it simple to block off stairways or certain rooms so they can stay completely safe and you’ve got total peace of mind.

A baby sitting on a bath mat.

Non-slip bath mats

As your little one grows out of their baby bath and starts using the full-sized tub, a non-slip bath mat will help prevent any slips and bumps at bath time.

Best baby brands

More inspiration