4K Ultra HD
Join the 4K Ultra HD TV revolution. With dazzling visuals, brighter and more vivid colours, the difference is crystal clear.Shop 4K TVs
What is a 4K TV?
From HD to 4K
A 4K Ultra HD TV creates images using 8.3 million pixels - 6 million more than Full HD. This means every image on a 4K TV brings to life superior quality pictures with more depth and more clarity. The ultimate viewing experience.
With an incredible resolution of 3840 X 2160, a 4K Ultra HD TV
has almost quadruple the res of a full HD TV.
The difference is clear to see.
What are the benefits of a 4K TV?
Not all 4K UHD TVs offer the same viewing experience. TVs with the Certified Ultra HD or 4K HDR Ultra HD logos offer the 'true' Ultra HD experience. Certified Ultra HD is the logo used by Digital Europe, representatives of the digital technology industry in Europe, to guarantee that a TV has genuine 4K quality.
What makes a TV certified Ultra HD or UHD Premium?
Each certified TV needs to meet a strict set of Ultra HD standards and performance levels to offer a premium viewing experience.
- A full pixel count of 3840 x 2160
Use of red, green and blue pixels without additional non RGB pixels
Having a full pixel count that ensures true UHD clarity
Having only red, green and blue sub pixels ensures true UHD 4K colour
High Dynamic Range for peak brightness and black levels.
What can I watch in 4K ULTRA HD?
There's lots of entertainment content available in 4K, including smart streaming, smart sticks and Ultra HD sports channels.
Getting the full 4K experience
4K Blu-ray players & UHD discs
With a 4K UHD TV with HDR, you’re just one step away from the very best home entertainment experience possible. With an ultra HD Blu-ray player, a premium high speed HDMI cable, and of course some 4K UHD Blu-rays, you'll enjoy unrivalled visuals and immersive sound.
Ultra HD Blu-ray delivers a sharper, clearer and brighter image with more vivid colours and smoother motion. Featuring a spectrum that delivers more than twice as many colours as the very best HD content, while the high dynamic range (HDR) delivers outstanding levels of contrast for unparalleled on-screen detail.
UHD Blu-rays hold more than 21 times the digital information of a DVD, which makes them perfect for guaranteeing you experience your film in full, unblemished 4K Ultra HD.
Find the right sound
Combine outstanding visuals with audio that packs a punch. Give your TV a true voice with either space-saving sleek sound bars or full home cinema systems. Check out our guide to understand the difference.
Discover our latest top TV picks.
Brands we love
From soundbars to 4K Blu-ray players, find the accessories to complete your 4K TV experience.
Additional TV help
More guides and help that you might find useful.