World Book Day Costumes & Ideas

Jump into the world of Make Believe
On Thursday 7 March, bring your favourite book to life! Get set to wow this World Book Day with our selection of fancy dress and book character costumes for all ages. If you’re big fans of our traditional book authors, click through for your chance to win incredible family prizes.

World Book Day CostumesSHOP ALL COSTUMES

From little kids to big kids

Click your favourite authors to enter our exciting competitions

Harry Potter

Enter the wizarding world of Harry Potter - be bewitched by our magical costumes for any wannabe Hogwarts students. Whether they are brave like a Gryffindor or hard-working like a Hufflepuff, we have the costume for them!


The Gruffalo & Other Stories

Even if you think there's no such things as a Gruffalo, that can't stop you from dressing up as one! Enter the magical worlds of The Gruffalo or the unlucky Stick Man this year with our adorable costumes.


Roald Dahl

Roald Dahl is the World's Number 1 Storyteller, so dress up as his much-loved characters. From Matilda to the BFG, we have delightful disguises for their childhood favourites!


The World of David Walliams

Come as your favourite David Walliams character with our fun selection - whether you want to be the coolest granny around as Gangsta Granny or you want to dress up as Mr Stink, the choices are endless!


Shop By Theme

Complete the looks from the books


Your fictional favourites

Stay Safe

We want to help make sure everyone stays safe this World Book Day and we’ve looked at every detail of our dress-up range to improve safety, going over and above what’s required by law. We are pleased to confirm that our children’s dress-up outfits meet the European Toy (EN71) safety standard and also the British Nightwear Flammability (BS5722 Test 3) safety standard – which is the toughest standard that currently exists. Our fancy dress lines are always tested at the manufacturing stage to make sure they are safe for sale and comply with legislation. ** Fire testing excludes socks & tights worn with some costumes **


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