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Help Brighten a Million Christmases

We are proud partners of FareShare. Fighting hunger, tackling food waste in the UK.

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An image of the official FareShare logo.

Help Brighten a Million Christmases  

Two ladies packing food into bags in a food bank

Donate now to support those that need it the most during this challenging time, working in partnership with FareShare. Between the 1-24 December we will match all donations up to £1.5 million as part of our Help Brighten a Million Christmases campaign. You can make a donation in any Argos or Sainsbury’s store, or donate directly to FareShare.

Our Help Brighten a Million Christmases campaign aims to ensure that everyone can celebrate Christmas without hunger.

The Covid-19 crisis has pushed many families into hardship and exposed the severity of the UK’s food poverty problem. The country’s reliance on charities soared during the pandemic, sparking concerns that millions will be forced to go hungry for years to come. Food insecurity leaves many people reliant on emergency parcels from food banks and means that for many children, their free school meal could be the only guaranteed hot food they eat in a day. Building on our long standing relationship, we are working in partnership with FareShare, the UK’s largest food redistribution charity, to help get food to those that need it the most during this challenging time. 

Terms & Conditions:

Between 1-24 December, customer donations plus matched donation will go to FareShare, a registered charity in England & Wales. Registered charity number 1100051. The donations will fund FareShare’s work across England, Scotland, Wales and Northern Ireland. Sainsbury’s will match all financial donations and physical food donations up to a maximum value of £1.5M across all Sainsbury’s & Argos locations. 

A man picking a pack of soft drinks in a warehouse.

FareShare has seen demand for food skyrocket across the charities they serve, including projects supporting people on low or no income, families and those experiencing homelessness.  The donations will support FareShare’s operation delivering essential food to frontline charities this Christmas, as well as being released directly to local charities and community projects. This year, Sainsbury’s and Argos will be working with a variety of charity partners across Sainsbury’s and Argos locations, matching all donations up to a maximum value of £1.5M to support local charities and communities.

Did you know?

Every £1 donation can help provide enough food for 4 meals for an elderly person facing isolation this Christmas. (8 once we’ve matched it!) 
Every £2 donation can help provide enough food for 8 meals for a family (or 16 meals once we’ve matched it!) 
Every £5 can help provide enough food for 20 meals for people facing financial hardship over the winter (or 40 once we’ve matched it!) 
Every £10 can help provide enough food for  40 meals at a homeless centre (or 80 once we’ve matched it!) 
Click here to learn more. Donate directly to FareShare here