The rise of technology has meant that kids have big expectations when it comes to toys these days - but we've got you covered with our range of amazing electronic toys and games that'll keep them impressed and entertained for hours on end. From interactive AI robots that make the perfect clever companion, through to kids' walkie talkies, laptops and smart watches, we have it all right here!
The best electronic toys
You're in exactly the right place for all the leading brands as well, so you can be confident that you'll always be treating your child to a quality toy. If it's electronic toys you're after then our VTech range is an excellent place to start. And for traditional toys and lots of fun for your little one, be sure to check out our amazing Chad Valley and Fisher Price collections for an endless array of choice. For older kids check out our Spy X gear sets, everything they’ll need to carry out top secret spy missions at home, from walkie talkies, binoculars and even their very own lazer trap alarms to catch any intruders that might try and break in to their secret lair. And for kids with a keen interest in all things AI, our robot toys are here to provide them with a taste of what the future may hold.
The best electronic devices for kids
Why not take a look at our selection of cameras for kids? Treat your little one to one of these and you never know - you could have a budding professional photographer on your hands! Ultra-fun and easy to use, your little one will not only be able to enjoy taking their own photos, but they can add all sorts of frames and cool effects too!
And if your child enjoys journaling then our secret diaries will make the perfect place for all their photographs and memories to go in to. We've got fun electronic diaries that allow your child to record their voice, take pics, lock their dairies with their voice and some even feature face recognition!
The best electronic learning toys
And if you're after a fun but educational entertainment station for your child, be sure to take a look at the touchscreen LeapFrog LeapPad. With built-in parental controls, it's packed full of educator-approved content for a learning experience your little one will love! And if you're after a child-friendly alternative to an iPad then our kids tablets make the perfect option, strong, durable and built with curious toddlers in mind, we've got you covered there too. Maybe your child prefers learning about science, technology, engineering and science? Then our education STEM toys are the perfect solution. Check out our awesome Sphero range to discover app-controlled toys that integrate learning and gameplay in the most unique way possible. Download the accompanying Sphero toy apps available to download on iOS, Android, Kindle, Mac, Windows and Chrome.