- Magic Mixies
Electronic toys and robots
The rise of technology has meant that kids have big expectations when it comes to toys these days - but we've got you covered with our range of amazing electronic toys and robots that'll keep them impressed and entertained for hours on end. You'll find something for everyone in our awesome collection of electronic toys; from amazing AI to interactive LEGO VIDIYO toys; perfect for those who love music and being creative. The LEGO VIDIYO range allows you to choose from a selection of cool characters like the great candy mermaid and unlock signature moves to feature in your very own music video. Just download the free LEGO VIDIYO app, choose your music then scan your special BeatBits and start creating!
The best electronic toys
You're in exactly the right place for all the leading brands of electronic toys and robots, so you can be confident that you'll always be treating your child to a quality toy. If it's electronic toys you're after, then our VTech range is an excellent place to start. And for traditional toys and lots of fun for your little one, be sure to check out our amazing Chad Valley and Fisher Price collections for an endless array of choice.
For older kids check out our Spy X gear sets, everything they'll need to carry out top secret spy missions at home, from walkie talkies, binoculars and even their very own lazer trap alarms to catch any intruders that might try and break in to their secret lair. And for kids with a keen interest in all things AI, our LEGO Mindstorm robot toys are here to provide them with a taste of what the future may hold. They can build, code and play with their very own robot friend.
The best electronic devices for kids
Why not take a look at our selection of cameras for kids? Treat your little one to one of these and you never know - you could have a budding professional photographer on your hands! Ultra-fun and easy to use, your little one will not only be able to enjoy taking their own photos, but they can add all sorts of frames and cool effects too!
And if your child enjoys journaling then our secret diaries will make the perfect place for all their photographs and memories to go in to. We've got fun electronic diaries that allow your child to record their voice, take pics, lock their dairies with their voice and some even feature face recognition!
The best electronic learning toys
If you're after a child-friendly alternative to an iPad then our kids' tablets make the perfect option, strong, durable and built with curious toddlers in mind, we've got you covered there too. Maybe your child prefers learning about science, technology, engineering and science? Then our education STEM toys are the perfect solution. Check out our awesome Sphero range to discover app-controlled toys that integrate learning and gameplay in the most unique way possible. Download the accompanying Sphero toy apps available to download on iOS, Android, Kindle, Mac, Windows and Chrome.