Make learning fun for your little one with our amazing range of educational electronic toys. Those early months and years are so important for your child when it comes to their learning and development, and all of our options are designed to facilitate this with bright colours, interactive activities, and stimulating sounds. Our collection features all the top names in kids toys and tech, including VTech, LeapFrog and Chad Valley. From kids' learning laptops to activity stations and interactive readers, there's something here for each and every child. Why not take a look at our selection of tablets for kids as well?
Spark an early passion for music and get your little one one of our baby musical instruments. Whether you go for a colourful keyboard, a fun drum kit or their very first guitar, all of our options are especially designed to help tiny hands make some music. Or how about a baby soft toy to soothe and comfort your child? And some of our designs will even help them learn the alphabet as well!
Keep your little one busy with our brilliant selection of activity toys designed to intrigue, entertain and hone skills like logical thinking and dexterity. And when it comes to classic wooden toys, we've got you covered there too.
Why not check out our Play-Doh range? Kids can have hours of fun with this stuff and the only limit is their imagination - but we've got lots of amazing themed sets if they need some inspiration! Don't forget to take a look at our science toys as well.