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SEKONDA: Real quality. Realistic prices

Sekonda watches are designed to give you a high-quality, stylish watch for the most affordable price.

A Sekonda men's silver stainless-steel bracelet watch with navy blue dial.

Sekonda men's watches

An extensive range of good looking watches.

A Sekonda ladies two tone bracelet silver and rose gold watch.

Sekonda women's watches

A selection of watches to accessorise every possible outfit, event and occasion.

A Sekonda men's black smartwatch with free orange strap.

Sekonda smartwatches

No need for fussy tech. Be smart with your time and money.

A Sekonda crystal and gold watch, bracelet, necklace and earrings gift set.

Sekonda gift sets

Making gift shopping easy. Watches that come with coordinating jewellery.

Simply great watches

A rose gold Sekonda women's smartwatch on a wrist.

Sekonda women's smartwatches

Style meets smart. Track your sleep, blood pressure and make calls with our new and improved smart features. With a range of colours to choose from, looking after yourself never looked so good.

A woman wearing a Sekonda Classique ladies two-tone bracelet watch.

Sekonda women's watches

Elegant and feminine watches for all tastes and styles. Find the perfect watch.

A man wearing a Sekonda men's stainless-steel bracelet watch with black dial.

Sekonda men's watches

Practical. Functional. Stylish. Find the ideal Sekonda watch.

A crystal golden Sekonda bracelet, necklace and watch set.

Sekonda gift sets

Find the perfect gift. Discover stunning watches that come with coordinating jewellery.

The Sekonda men's smartwatch on a man's wrist.

Time just got smarter

Track. Monitor. Stay connected.

  • Check notifications and control your music.
  • Track exercise with 14 sports modes.
  • Monitor sleep, calories and blood oxygen levels.


Our top picks

Sekonda gents blue dial bracelet watch.

Sekonda blue dial bracelet watch

Looking for a simplistic, everyday watch that still gives you a stylish look? This smart Sekonda all stainless steel gents watch features a blue dial with a day/date display and 50 metres water resistance.

Sekonda ladies stainless-steel silver bracelet watch.

Sekonda silver bracelet watch

Perfect for any occasion, the Sekonda ladies fashion watch comes with a silver sunray dial and stone set case. With classic Roman numerals and a silver bracelet, it's the perfect way to add a touch of sparkle to your wardrobe.

A Sekonda mens black smart watch with free orange strap.

Sekonda men's silicone strap smartwatch

Sekonda's ultimate, no fuss Smartwatch helps you  balance everyday life. With message alerts, sleep tracking and a heart rate monitor, find the perfect mix of style and functionality. This watch also comes with a free, interchangable orange silicone strap.

A Sekonda women's rose gold mesh strap smartwatch.

Sekonda women's rose gold mesh strap smartwatch

Looking for a smarter lifestyle without the faff? Our affordable Sekonda smartwatches can make and receive calls, control music, track activities and is water resistant.