The Serif 2020 QLED 4K HDR Smart TV Designed by Bouroullec Brothers
The Serif fits impeccably into your home and looks beautiful from every angle, so that you can make the most of your space.
100% Colour volume
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume*. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
Experience incredible picture detail as the film makers intended. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.
The Frame TV
The Frame, with Dual LED technology and QLED cinematic colour, is designed to enhance your home whether you're watching TV or not. With Art Mode, The Frame showcases art and photographs–including your own–as if it was an actual picture frame.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
Quantum HDR 1500  powered by HDR10+
Experience exceptional picture detail as the film makers intended.
Quantum Processor 4K
Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI.
Object Tracking Sound (OTS)
Lifelike surround sound that moves with the action on-screen.
Adaptive Sound+ and Active Voice Amplifier (AVA)
Every sound perfected for what you’re watching and where you’re watching it.
Samsung sound bars
The perfect match for your Samsung TVs
Sound that immerses you in the moment.
HW-Q60T 5.1ch Cinematic Sound bar with virtual dts:X object sound
Get incredible surround sound with this Q60T sound bar. This Q60T delivers 5.1ch sound synchronizing seamlessly to our QLED TV range.
HW-S60T/HW-S61T 4.0ch Lifestyle all-in-one Sound bar with Alexa voice control built-in
Sounds as beautiful as it looks. Design engineered to simply fit your space and expansive sound to fill your home.
HW-T550 2.1ch Sound bar with wireless subwoofer & virtual DTS:X
experience by completing your home entertainment system with 3D surround sound and powerful wireless bass.