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Fisher-Price

Products that support child development and let parents join in the fun too.

Shop all Fisher-Price
Fisher-Price.

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime.

Save 20%

on Barbie, Hot Wheels and Fisher-Price toys. Apply code at checkout or quote in-store.

Use code: BRANDS20

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Nursery essentials

Take a look at all of the latest Fisher-Price products.

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Baby toys

Encourage play and exploration with our bright baby toys.

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Light, sound & music toys

When Linkimals™ are together they interact to create a synchronised music and light show!

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Baby gifts

Perfect presents and gifts to help parents-to-be prepare for their new arrival.

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Bouncers, rockers & jumperoos

Little ones can bounce and play whilst being entertained by lights, sounds and activities.

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Sleep solutions

Rockers, swings, mobiles and soothers packed with gentle sounds, magic and lights to help your baby drift off to sleep.

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Walkers & ride-ons

Walkers & ride-on toys help encourage little ones to stand and stroll with confidence.

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Activity mats & baby gyms

Baby playmats, gyms and activity mats help stimulate babies with dangling toys, lights and sounds.

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Role play & imagination

Let toddlers create their own world as they play with Disney Princesses, animals, vehicles and more.

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Building & stacking toys

Little builders will love stacking and sorting these brightly coloured blocks and shapes.

Let's be kids

Making childhood more fun for 90 years and counting.

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