Where stories of friendship are always in style.Shop all DesignaFriend
DesignaFriend dolls open up a world full of hopes, dreams, laughter, friendship and endless imaginative play. Exclusive to Argos, each of these 18-inch collectable dolls has her own trendy look, silky hair for styling and a charm bracelet for you.
Discover your new Designafriend
Get ready for each brand new adventure with Willow in her bedroom playset. Wrap up warm for a winter outing, showocase her soccer skills or get ready for roller skating.
Outfits for every occasion
Whether it’s a party, a sleepover or an outdoor adventure, DesignaFriend have outfits for every occasion for hours of fashionable fun.
Get dolled up
A wardrobe to wow. We’re bursting at the seams with outfits and accessories for your DesignaFriend. Everything from cosy to chic – and even some sassy sportswear. Let’s play dress up!
Shop the new collection
Why you'll love her
DesignaFriend Fashion Show
Introducing the new gang
Watch our DesignaFriend Catwalk to meet all the new dolls in the collection. Which doll will be your favourite?
DesignaFriend Fashion & Activity Workshops
Download the below tutorials for free and head over to the DesignaFriend YouTube channel to join toy designer Rachel in her studio for some creative fashion fun, using items lying around your home.