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DesignaFriend at Argos

Where friendship is always in style.

Shop all DesignaFriend
A set of 5 DesignaFriend dolls in colourful outfits against a rainbow background.

Welcome to the magical land of DesignaFriend

Discover a fairy wonderland full of hope, dreams, laughter, friendship and endless imaginative play. From finding treasures to exploring mysteries, create exciting adventures with your DesignaFriend besties.

A set of 4 DesignaFriend dolls with colourful outfits.

DesignaFriend dolls

Meet the newest members of the DesignaFriend gang. Which doll will you be planning your next adventure with?

DesignaFriend doll and doll house.

DesignaFriend 10 year anniversary doll

Our first ever poseable doll to mark the 10 years of DesignaFriend. With a luxury carry case containing 2 fashion mannequins and 2 extra outfits, our anniversary doll is meant for ultimate fashion fun.

Two DesignaFriend dolls with blue hair.

DesignaFriend Luna doll

Get ready for an out-of-this-world adventure with DesignaFriend’s space-lover Luna doll. With extra outfits, earrings, a rocket backpack, and turquoise glow in the dark hair, Luna is ready to take you on a journey to the stars.

Two DesignaFriend dolls with rainbow hair.

DesignaFriend Pearl doll

Dive into the fantasy world of DesignaFriend with our first ever waterproof doll. Pearl comes with magical colour-changing hair and 2 mermaid-inspired outfits.

A set of 3 DesignaFriend dolls with colourful outfits and accessories.

DesignaFriend outfits and accessories

Shop our exciting range of on-trend outfits and accessories for hours of fashionable dress up fun.

Two large DesignaFriend dolls.

DesignaFriend BFF dolls and outfits

Meet Annie and Esme, our extra tall 26-inch DesignaFriend besties. Each doll comes with a Best Friends necklace just for you.

DesignaFriend doll and playset.

DesignaFriend playsets

Bring stories to life with the DesignaFriend range of playsets and take your new bestie on the adventure of a lifetime.

DesignaFriend doll house and little girl.

DesignaFriend houses

The fun never ends at the DesignaFriend house! Invite all your doll besties over for the best play date ever.

Why you'll love her

A young girl hugging a DesignaFriend doll with blue hair and sporty sunglasses.

Oh-so huggable

Give your doll a big squeeze! She's 18 inches tall and has a super soft body for lots of cuddles.

A DesignaFriend doll with colourful hair wearing a sparkly birthday crown.

Gorgeous features

DesignaFriend dolls with sparkly eyes, life-like lashes and super soft, silky hair in different shades are perfect for styling your fave new look.

A DesignaFriend charm bracelet with a letter-engraved heart pendant.

A charm bracelet for you

Each of your DesignaFriend bestie comes with a silver charm bracelet for you to treasure forever. You can also collect charms with every outfit you buy.

A DesignaFriend doll with a branded boutique style gift box.

Stylish branded gift box

Bring your favourite DesignaFriend doll home in a beautifully packaged boutique style gift box.

Dress her, style her and be her friend

The DesignaFriend girls love to get dolled up and put on a fashion show. And this year's collection is bursting at the seams with amazing outfits and accessories for your favourite doll.

A DesignaFriend wardrobe to wow!

Shop all DesignaFriend outfits & accessories

Whether it's a party, a festival, a sleepover or an outdoor adventure, DesignaFriend have outfits and accessories for every occasion. What is your go-to style?

Spotted on socials #designafriendfan

Little girl with DesignaFriend doll.


"DesignaFriend dolls really do become best friends for life whether you play with them or collect them! You're never too old for DesignaFriend!"

Two little girls, each with a DesignaFriend doll.


"Happiness is twinning with our DesignaFriend dolls and making new memories đź’– "

Little girl with two DesignaFriend dolls.


"My little girl is simply obsessed with her DesignaFriend doll collection. She loves to update their looks, styling, dressing and caring for them like they were her real-life best friends."

Two little girls on a beach, each with a DesignaFriend doll.


"My girl's favourite dolls, they have a perfect soft body for cuddling."

DesignaFriend activities

The fashion fun doesn’t stop with role-play at DesignaFriend. From designing outfits to creating personalised party decorations, take a look at some exciting, creative ideas for you to enjoy.

2 young girls drawing in sketchbooks on mini easels.

Fashion sketchbook

Feeling creative? Download our fashion sketchbook and design some new outfits for your DesignaFriend bestie.

A young girl with 3 DesignaFriend dolls and party decorations placed on a tabletop.

Birthday party printables

Everything you need to throw the best party ever with our DesignaFriend party printables.

A DesignaFriend doll sitting on a tiny chair and holding a hair-dryer and a brush.

Hair care tips

Try lots of different hairstyles and find the look you love with our hair care and styling tips.

DesignaFriend dolls loved by you

Why buy at Argos?