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DesignaFriend at Argos

Where friendship is always in style.

Shop all DesignaFriend
Five dolls on coloured background.

Welcome to the world of DesignaFriend

Shop all DesignaFriend

Meet the newest members of the DesignaFriend gang and explore a world full of hope, dreams, laughter, friendship and endless imaginative play.

Four DesignaFriend dolls on coloured background.

DesignaFriend Dolls

Meet the newest members of the DesignaFriend gang. Which doll will you be planning your next adventure with?

Three DesignaFriend dolls on coloured background.

DesignaFriend Outfits and Accessories

For hours of fashionable dress up fun shop our range of on-trend DesignaFriend outfits and accessories.

DesignaFriend doll and playset.

DesignaFriend Playsets

Bring stories to life with the DesignaFriend range of playsets and take your new bestie on the adventure of a lifetime.

DesignaFriend doll house and little girl.

DesignaFriend Houses

The fun never ends at the DesignaFriend House! Invite all your doll besties over for the best play date EVER!

DesignaFriend doll and doll house.

DesignaFriend 10 year Anniversary Doll

Celebrating 10 years of DesignaFriend with the arrival of our first ever poseable doll. Our Anniversary Doll comes in a luxury carry case complete with 2 fashion mannequins and 2 extra outfits for endless fashion fun.

Two DesignaFriend dolls with blue hair.

DesignaFriend Luna Doll

Time for an out of this world adventure with DesignaFriend space-lover Luna. She comes with extra outfits, earrings, a rocket backpack and super cool glow in the dark hair!

Two DesignaFriend dolls with rainbow hair.

DesignaFriend Pearl Doll

Dive into the fantasy world of DesignaFriend with our first ever waterproof doll. Pearl comes with magical colour changing hair and 2 mermaid inspired outfits.

Two large DesignaFriend dolls.

DesignaFriend BFF Dolls and Outfits

Meet our extra tall 26" DesignaFriend besties Annie and Esme. Each doll comes with a Best Friends necklace just for you.

DesignaFriend dress up fashion fun

The DesignaFriend girls love to get dolled up and put on a fashion show and this year's collection is bursting at the seams with amazing outfits and accessories for you DesignaFriend.

A DesignaFriend Wardrobe to Wow!

Whether it's a party, a festival, a sleepover or an outdoor adventure, DesignaFriend have outfits and accessories for every occasion. What is your go-to style?

Shop the new collection

Four DesignaFriend fashion dolls.

Fashion dolls

Dress her, style her and be her friend! Which doll will you be sharing all your secrets with?

Four DesignaFriend fashion dolls and accessories.

Outfits & accessories

For hours of fashionable fun shop our range of stylish DesignaFriend clothes and accessories, with styles for any occasion.  

Two DesignaFriend dolls with playsets.

Playsets

Bring stories to life with our range of playsets and take your new bestie on the adventure of a lifetime!

DesignaFriend doll house and little girl.

Furniture

For endless imaginative play and hours of fun, shop our latest range of DesignaFriend furniture including the brand new dolls house.

Spotted On Socials #designafriendfan

Little girl with DesignaFriend doll.

@patiences_magical_toy_emporium

"DesignaFriend dolls really do become best friends for life whether you play with them or collect them! You're never too old for DesignaFriend!"

Two little girls, each with a DesignaFriend doll.

@myminigirlsquad

"Happiness is twinning with our DesignaFriend dolls and making new memories 💖 "

Little girl with two DesignaFriend dolls.

@miniboss_and_missfashion

"My little girl is simply obsessed with her DesignaFriend doll collection. She loves to update their looks, styling, dressing and caring for them like they were her real-life best friends."

Two little girls on a beach, each with a DesignaFriend doll.

@white.olya

"My girl's favourite dolls, they have a perfect soft body for cuddling."

Follow Lottie as she discovers the magical world of DesignaFriend.

Why buy at Argos?