Welcome to the world of DesignaFriend
Meet the newest members of the DesignaFriend gang and explore a world full of hope, dreams, laughter, friendship and endless imaginative play.
DesignaFriend 10 year Anniversary Doll
Celebrating 10 years of DesignaFriend with the arrival of our first ever poseable doll. Our Anniversary Doll comes in a luxury carry case complete with 2 fashion mannequins and 2 extra outfits for endless fashion fun.
DesignaFriend Luna Doll
Time for an out of this world adventure with DesignaFriend space-lover Luna. She comes with extra outfits, earrings, a rocket backpack and super cool glow in the dark hair!
DesignaFriend Pearl Doll
Dive into the fantasy world of DesignaFriend with our first ever waterproof doll. Pearl comes with magical colour changing hair and 2 mermaid inspired outfits.
DesignaFriend dress up fashion fun
The DesignaFriend girls love to get dolled up and put on a fashion show and this year's collection is bursting at the seams with amazing outfits and accessories for you DesignaFriend.
A DesignaFriend Wardrobe to Wow!
Whether it's a party, a festival, a sleepover or an outdoor adventure, DesignaFriend have outfits and accessories for every occasion. What is your go-to style?
Shop the new collection
Spotted On Socials #designafriendfan
"DesignaFriend dolls really do become best friends for life whether you play with them or collect them! You're never too old for DesignaFriend!"
"Happiness is twinning with our DesignaFriend dolls and making new memories 💖 "
"My little girl is simply obsessed with her DesignaFriend doll collection. She loves to update their looks, styling, dressing and caring for them like they were her real-life best friends."
"My girl's favourite dolls, they have a perfect soft body for cuddling."