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With Barbie, you can be anything

A Barbie dolls house from Barbie The Movie.

Barbie The Movie

Roll out the pink carpet! Create your own Barbie world with dolls and playsets inspired by Barbie The Movie.

When a child plays with Barbie, they imagine everything they can become. Come and explore all of Barbie's careers, vehicles, and playsets and meet all of the gang (fashionistas, mermaids and pets). Reveal hidden surprises, try a new career and have fun at Barbie's Dreamhouse with all of her friends.

A set of Barbie fashion dolls.

Barbie fashion dolls

Set the stage for creative and engaging role-play. Welcome to the most diverse and inclusive doll line.

Two kids playing with a Barbie DreamHouse dolls house.

Barbie Travel and Houses

Travel in style with Barbie cars, campers and plane playsets or have fun with friends at Barbie's Dream house!

 A Barbie Dream Boat Playset with a pool, a slide and other accessories.

Barbie playsets

Get ready for endless storytelling with Barbie playsets and accessories.

A little girl with 4 Barbie dolls.

My First Barbie

Barbie pre-school dolls, playsets and accessories made for the littlest hands.

Two little girls playing with Barbie dolls and playsets.

Barbie family, friends and pets

Join in on the fun! Play at the waterpark with Skipper, rescue animals with Chelsea or look after newborn puppies with Barbie.

Barbie pop reveal.

Barbie Reveal

The ultimate unboxing experience! Unwrap your Barbie to discover multiple surprises. Which doll will you reveal?

4 Barbie dolls and Ken wearing different career outfits.

Barbie Careers

Explore a world of careers with Barbie! Be a Doctor, Scientist, Gymnast and more.

Barbie's first little sister, Chelsea.

Barbie Chelsea

Create big adventures with Barbie's first little sister Chelsea. Discover her world, careers and friends.

Barbie Dreamtopia.

Barbie Dreamtopia

Dive into the fantasy world of Barbie Dreamtopia, where mermaids, princesses and unicorns make playtime magical!

Watch the new series Barbie: A Touch of Magic on POP.

A Barbie bracelet.

Barbie Universe

Discover a range of Barbie Products. Unleash your creativity with roleplay and fashion!

Benefits of play

A Doll Can Help Change The World

A little more empathy can change the world, and a doll can help us get there.