With Barbie you can be anything
When a child plays with Barbie they imagine everything they can become. Come and explore all of Barbie's houses, vehicles, careers and playsets and meet all of the gang (fashionistas, mermaids and pets!) Reveal hidden surprises, try a new career and race off in the DreamCamper with Barbie and all of her friends.
Barbie playsets
Get ready for endless storytelling with Barbie playsets and accessories!
Barbie houses
It's always fun at Barbie's house! Invite all her friends round for swimming lessons, baking and games.
Barbie travel
Travel in style with Barbie cars, campers, plane and vehicle playsets.
Colour reveal
The ultimate unboxing experience! Unwrap your Barbie to discover multiple surprises. Which doll will you reveal?
Barbie family, friends & pets
Join in on the fun! Play at the playground with Skipper, go camping with Chelsea or throw a surprise party for Barbie's pet puppies.
Barbie Dreamtopia
Dive into the fantasy world of Dreamtopia, where mermaids and princesses make playtime magical
Signature
Explore our collection of premium dolls inspired by entertainment, fashion and pop culture.
Lifestyle
Discover the range of Barbie lifestyle products. Unleash your creativity with roleplay and fashion!
Barbie Fashionistas
Words of Wisdom
If you could meet your younger self, what would you say? #YouCanBeAnything