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Walking to work, lifting weights, or running that last mile. Somewhere between first tries and finish lines. That's where you find fitness. It isn''t all about the gym, it's about how you spend every day. With Fitbit, every moment matters. And seeing your progress helps you see what's possible. Seek it, crave it, live it.

The New Fitbit Ionic

Workout in a whole new way.

With personalised on screen workouts, built-in GPS, continuous heart rate, run detect and more.

Use your music as motivation.

Ionic stores and plays 300+ songs - giving you the extra edge to tackle tough workouts.

Better battery, more convenience.

Get instant access to your favourite apps, key notifications like calls and make payments - all with a 4+ battery life.

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Introducing new Fitbit Flyer

Designed with fitness in mind.

Find the freedom and motivation you want with the durability you need for tough workouts, Plus, seamlessly connect to the Fitbit Ionic smartwatch.

Stay motivated with high quality sound.

Precision engineered for crisp audio, powerful bass and dynamic range. Flyer delivers sound that's optimised for workouts and throughout the day.

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