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Walking to work, lifting weights, or running that last mile. Somewhere between first tries and finish lines. That's where you find fitness. It isn''t all about the gym, it's about how you spend every day. With Fitbit, every moment matters. And seeing your progress helps you see what's possible. Seek it, crave it, live it.

The New Fitbit Ionic

Workout in a whole new way.

With personalised on screen workouts, built-in GPS, continuous heart rate, run detect and more.

Use your music as motivation.

Ionic stores and plays 300+ songs - giving you the extra edge to tackle tough workouts.

Better battery, more convenience.

Get instant access to your favourite apps, key notifications like calls and make payments - all with a 4+ battery life.

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Fitbit Stories

Real People. Real Stories.

We all have our reason for getting fit. Discover how people around the world have changed their lives with Fitbit and see what moves them.

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