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Barbie

Welcome to the World of

Barbie®

Spark their imagination and unlock their potential to be anything they want from a Chef to a Mermaid with Barbie. With dolls, games, playsets, houses and more, create limitless adventures and endless stories in the world of Barbie. #YouCanBeAnything

IMAGINE THE POSSIBILITIES

How important is imaginative play to your child's development? Barbie takes you on a journey to see the effects of play time on your child's creativity, improvisation and emotional intelligence.

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