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Action figures and playsets aren't just toys. They're the key to a whole magical universe. Our range includes famous characters like the Paw Patrol pups as well as must-have pieces from big brands like LEGO.
Action figures and playsets allow little ones to think through scenarios, helping them to build their social skills. It also encourages them to use their imaginations. They can introduce characters from Thomas and Friends to stars from other worlds during their creative games. How would the Avengers react to a talking train? Or to Barbie?
The animal world also encourages children to imagine. Our range of toy animals is sure to inspire with Sylvanian Families, My Little Pony and much more. And if you think your kid is after some serious stimulation, why not try creative toys or STEM toys and watch your little engineer get to work?
Choose standalone figures to slot into the world your little one has built in their imagination and pick out accessories and sets to make their stories pop. Big and colourful options are best for younger children, while older kids might prefer something smaller and more intricate. Either way, they'll discover hours of fun bringing their creations to life.